As COO, along with overseeing the P&L, I was tasked with unlocking the next phase of growth for Weirdass, expanding it from a live events agency to a new age media company. I helped navigate the company through the pandemic, experimenting with newer content formats for both production and delivery. These experiments are helping us steer towards being a content company of the future with a strong web3.0 play. My key responsibilities include:• Building relationships with key personnel across major OTT networks and studios to position us as a full-fledged content development unit and production house, specializing in comedy• Working on end-to-end IP creation from concept development, putting together remote writer’s rooms, pitching to platforms and co-production partners, negotiating commercial terms, to overseeing end-to-end execution across all stages of production• Identify, spearhead and monetize new business opportunities within the content/creator ecosystem including PVOD/pay-per-view, subscription and web3/tokenomics modelsKey Contribution:-Led and negotiated the company’s first co-production deal with Applause Entertainment for a bi-lingual English/Hindi fiction comedy series, developed and line-produced in-house.-Executive Produced “Vir Das: Outside In – A Lockdown Comedy Special” – a product of pivoting completely to virtual zoom shows through the 2020 lockdown. Successfully piloted it’s marketing and distribution as our first pay-per-view product on our website, helping raise close to 40 lakhs for charity. The special was later licensed to Netflix, where it now rests.-Actively spearheading the company’s next pivot within the creator economy by creating our own platform for original comedy content. Currently working on the product roadmap, and onboarding consultants across tech, blockchain, marketing and finance to build out a business model from both a web2.0 subscription lens, as well as web3.0 tokenomics one.

As VP - Brand Operations, I was at the pivot of 3 key cross functional teams, Product (Video Machine), Brand Solutions and Sales, across India and SEA. Leading a 25+ member team across Brand Solutions and Product, and directly reporting into the CEO, the key responsibilities included:• Working in conjunction with sales, creative and product teams to deliver creative solutions for clients• Developing brand strategy and seamlessly integrating them across verticals (Both, owned media brands such as Being Indian, Blush, etc., as well as product led verticals), thereby optimizing revenue• Interfacing with clients across phases, from pitching and planning creative strategy, to ensuring quality across deliveriesKey Contribution:-Helped grow our active client base to 30+, handling complex project requirements across Indian and SEA markets, accounting for billings upwards of 3 million dollars.-Helped open up the SEA market through a new product line offering, contributing to 20% of the company’s revenue.-Incubated and led the Brand Labs business, our agency initiative that pitched and won accounts of clients like Discovery, the Taj Hotel Group, and Swiggy

As Creative Lead, Product, I was deeply involved in helping shape Video machine, Culture Machine’s propriety software that automates video creation, producing great looking videos at scale. My key responsibilities included:• Working alongside the CTO, engineering and UI/UX teams on product development• Shaping the creative output of Video Machine, across all genres of content for both publishers and brands• Overseeing all Video Machine led creative pitches for advertisers across India, USA and SEA markets• Identifying revenue opportunities and scaling revenue in conjunction with the sales/BD teams• Negotiating and managing partnerships with leading asset libraries such as Getty, Shutterstock, Bloomberg, Reuters, etc.Key Contribution: -Drove product incubation and market launch. Found go-to-market fit with iterative experiments, hitting a half million dollar revenue within 6 months of re-launch.-Helped scale the network viewership to 1 billion+ monthly views, with Video Machine alone contributing to 30% of the pie

• Handle Brand, Talent, and In-house productions for Culture Machine• Create budgets and track costs and payouts• Ensure end-to-end requirements for all shoots are met• Oversee post-production division in terms of resource allocation and all deliveries, including brandKey Contribution:-Singlehandedly created and implemented complete production work flow for the company. Also helped automate processes via Salesforce.-Setup and kitted out a 3000 sqft acoustically treated shoot floor with chroma, as well as a sound studio, for all in-house, talent and brand shoots.

• Recruit and coordinate the work of freelance and in-house production crews• Production Duties: script writing; casting; crewing; location scouting; contracts; carnets; travel; scheduling; call sheets;conducting interviews; logging footage• Oversee post-production and delivery

• Develop and write film proposals• Research and gain access to contributors / potential sponsors• Plan and implement film distribution strategy• Production Duties: crewing; location scouting; contracts; scheduling; call sheets; preparing interview questions; logging footage• Oversee post-production and delivery

Assisted on productions of various corporate films and documentariesPRODUCTION ASSISTANT-'Game's Over', a 17 min documentary for the Tower Hamlets Youth Sports Foundation about the impact of funding cuts on school sports (20011-12)-'One Day at a Time: The Journey to Recovery from Stroke', a 60min documentary for Harrow Council Stroke Services (2011)-5 x 10min corporate healthcare videos for Hive Health (March 2011)-5 min corporate video for Harrow Council Legal Services (May 2011)Responsibilities: casting; scheduling; call sheets; editing;subtitlingASSISTANT PRODUCER-'Taking Part: A Short Film about Citizenship in Sutton', an 8 min corporate film about the Big Society for Sutton Council (July 2011)PRODUCTION MANAGER-3 x 2min promotional films for the Lib Dem party in Sutton (Aug 2011)-Short interview pieces for Hive Health on behalf of Bristol-Myers Squibb (Aug 2011)

Work PlacementResponsibilities: client hospitality; digitising; tape/stock management; QC of videos for client hand-off

• Worked as assistant producer/research assistant on the production of 33 x 3 min videos as part of the Bournemouth University Media School Promo Project.• Liaised with heads of departments and lecturers to find suitable interviewees.• Coordinated and assisted on shoots with other production staff.

• Write and produce video reviews for the web show, Burrp! Hopping• Establish client relationships to build and monetise on partnerships for Burrp• Core editorial team member: create and package content for the Burrp local website, weekly newsletters and Burrp's online and printed lifestyle and travel-focused magazines

• Administrator on the company’s online documentation database. Was responsible for content, and writing and editing Systems related documentation for the Hyderabad, Delhi and New York offices. • Core member of the Helpdesk team that provided IT support to over 600 of the company's employees.