Appstle, Inc is a Silicon Valley based B2B SaaS company that builds robust solutions that focus on customer retention and wallet share, in the e-commerce space. Appstle currently owns and operates Appstle Subscriptions (think, Amazon 'Subscribe and Save'), Appstle Memberships (think, Amazon 'Prime Membership'), Appstle Loyalty (think, 'Starbucks Rewards') and has more products in the pipeline.- Appstle Subscriptions: https://apps.shopify.com/subscriptions-by-appstle- Appstle Memberships: https://apps.shopify.com/appstle-memberships- Appstle Loyalty and Rewards: https://appstle.com/products/appstle-loyalty-and-rewards/

Lifetime member of Mensa International. American Chapter

**HP Amaze Awards Winner, 2020 (given to top 1%)**Selective project highlights - Built long term strategy, for a mature global business unit, to transition to a new business model, in line with evolving market trends and consumer behavior. Managed a cross functional team to lay-out multiple scenarios customized for developed and emerging markets, to optimize business model and volume mix. Defined country level trigger points for transitioning to the new business model and built roadmap. - Led a cross functional team to size from scratch, the services market of a growing Hardware business unit. The resulting market size estimate, helped us identify potential opportunities, and define future strategy.- Analyzed the route-to-market and retail footprint in 10 key markets, with focus on retailer/reseller concentration, and customer purchase behavior. Identified top channel partners for new product introductions, and COVID/post-COVID Go-to-Market strategy. - Identified transformational opportunities to improve the long-term operating profit of a key business unit. Collaborated with cross functional teams and leaders, to take the ideas to the finish line, and execute.- Conducted for CEO’s office, an independent assessment of a game plan to increase market share by 10 pts. Built long-term financials for the plan, and charted quantitative and qualitative pros and cons, to provide recommendation.- Evaluated opportunity to buy a competition player, by war-gaming and modeling different post acquisition scenarios, to provide a strong Go/No-go recommendation . Developed an extensive mitigation strategy, in the event of the player being acquired by another buyer.

Snapshot of a few projects worked on and results delivered:1. Increased the bottom line of a leading insurance player by ~$20M, and improved market share, by adopting Best-in-Class practices from the industry and competition, to meet evolving consumer needs.2. Built a 3 year growth plan with CAGR of 15% for a global business process servicing (BPS) firm.3. Evaluated the vehicular parts order management system and supply chain of a leading US automobile company, and built the software strategy for it, with end goals of better ETA, robust demand forecasting (target of 99% accuracy), and improved customer satisfaction. 4. Reduced yearly support services cost of a leading insurance player from $26M to $4M by employing 360 degree service optimization.5. Managed a program of 18 projects spanning across 3 continents, involving post-divestiture asset transfer to the acquiring company.6. Built a 3 year internal strategy plan covering organic and in-organic growth for 15 industrial and functional divisions.7. Charted internal strategy to achieve long term stickiness in client projects, by fathoming in-depth, the evolving needs of clients, and over-delivering them in the most efficient and innovative ways.*Deeply involved in new-hire on-boarding and performance management programs at Cognizant.

- Led the project to launch a customized retail store for Amazon.com for a new product category and prepared a 3 year financial model and growth plan for the store.- Planned and implemented capabilities such as customer specific browsing experience and product finder tools to achieve higher store traffic and better customer experience.

- Increased network advertisement sales revenue for the English, Hindi and sports channels. - Expanded the advertisement client base by introducing innovative product placement options and strategic brand associations in Zee Entertainment’s television programs.

Snapshot of a few projects worked on and results delivered:1. Facilitated the entry of a major non-banking financial services player into the banking sector, by employing innovative revenue, cost, and operating structures. 2. Strategized the successful entry of a premium German medical equipment manufacturer into the tier 2 and 3 markets of India. 3. Deep-dived into the global precious colored gemstone industry with specific focus on demand dynamics, to assess its potential profitability for an Australian mining firm that was seeking to diversify. Based on findings, recommended against market entry. 4. Planned a retail joint-venture, from the stage of partner identification, in rural India for a major co-operative society.