Content manager with over 11 years of experience in music curation and domain-specific promotional initiatives, including brand activation, in-app promotion strategy, and social media strategy. Currently, I manage digital storefront applications for leading mobile service operators such as Vodafone/Idea and BSNL. Managing RBT content for 15+ languages for over 10 and more geographies, and overseeing and building cross-platform online promotional strategies with a deep focus on content curation and promotion for special occasions. My experience over the years has helped me upskill on the job and, therefore, successfully contribute towards other marketing initiatives such as creating original platform content, in-app alerts, monthly event calendars, newsletters, social media content, and more. I am equally comfortable using tools to analyze campaign performance and respond with appropriate content strategies. Giving more teeth to my professional skills is my uncompromised and unending passion for music (irrespective of the language) and a knack to understand the audience’s pulse — the latter is seconded by managers, colleagues, acquaintances, and friends alike (references available on request).In my spare time, I like to listen to music and performing live with my band, watching and playing the good old game of cricket and occasionally taking motorcycle trips to explore the known and unknown!
Listed skills include Digital Marketing, Broadcast, Content Development, Web Analytics, and 11 others.