Raktim Chatterjee Email & Phone Number

Recognized as a Brand Change Agent, persistent innovator, and team motivator who has championed some of the most successful brand launches, positioning & rebranding strategies, and product launch campaigns • A global Business leader defining clear long term road map and creating highly motivated team to achieve defined P&L and establishing brand identity with global synergy. An innovator who is in a mission to upgrade the premium motorcycle marketing approach in India to establish an eco-system where customer just don’t buy into product but enters in long planned eco system to offer products and services. • Possess a consultative style of leadership along with a collaborative style of team management. • Talented communicator, with a demonstrated ability to strengthen relationships, build consensus, and elicit clear decisions from all levels of stakeholders. Responsible for vision & strategic plans, aligning the entire organisation towards achieving core goals, while at same maintaining cultural empowerment & harmony • Developed & evolved brands, creating integrated marketing strategies & consumer communications plans to reflect new strengths and expanded ambitions of brands in fast-paced markets • Currently working for TVS Premium Motorcycle Business to create an imagery of lifestyle offering and create a customer experience eco system to ensure customer feel closer to the brand positioning and feels premium at every step.Successfully launched TVS RONIN – the 1st modern retro motorcycle from TVS Motor Company, which is the highest business contributor • Creator of 1000+ content for digital medium every year • Successfully launched TVS premium range of merchandise & accessories to enhance TVS premium business portfolio • Successfully created a community of 200k+ brand evangelists the highest official community of any 2 wheeler company in India • Pivotal in creating and implementing a company-wide go-to-market plan that will add around INR 100 Cr. revenue • Conducted extensive research and analysis of consumer needs, behaviour and buying decisions to evolve Unique Selling Propositions (USP) • Created & implemented brand awareness campaigns that increased sales and ultimately profit margins

Listed skills include Market Research, Customer Insight, Market Analysis, Marketing Research, and 8 others.

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  Viswa Bharati University

  Marketing