Responsible for leading the overall direction, planning, and implementation of Monadnock Media’s operations and programs. Work with the Board of Directors at the strategic and policy level to ensure the overall health and positive direction, setting goals and providing vision for the organization. Founded in 1980, Monadnock Media is a mission-driven studio that crafts innovative, cutting-edge, multimedia exhibits for museums and cultural sites. Monadnock partners with design firms and provides master media planning for new museum projects and museum renovations, ensuring that these institutions have modern, thoughtful media experiences that blend seamlessly with the physical exhibits. Monadnock Media has a passion for education, social justice, and cultural awareness. We are not just a media firm; we are museum professionals.

Provided day-to-day operational and strategic leadership of the firm. Areas of responsibility included financial management, software development, business development, marketing, human resources, and ensuring cultural alignment to strategic plan.

As Vice President of Market Solutions and a member of Avid’s senior management team, I was accountable for the global commercial success of Avid’s product strategy. Primary responsibilities included setting top-level business and market strategy, priorities, metrics and agenda for Avid’s global market segments. Established the commercialization framework used to create company-wide alignment and managed the team that drove belief, adoption, and success of Avid's workflow solutions. Activities included validating inbound strategy, coordinating outbound go-to-market strategy, authoring messaging and positioning, and ensuring Avid cross-company readiness to deliver success for the key workflows in the segments Avid serves. Established the innovative and revenue-generating Alliance & Marketplace partner program, delivering stellar year-on-year growth. Managed Avid's 'digital growth initiative' to deliver significant growth in the Pro Tools, Media Composer and Sibelius product lines.

Monadnock Media provides multimedia design, production, technical systems, installation... for entire museums. Recent clients include Mississippi Civil Rights Museum, Federal Reserve Bank of St. Louis, Franklin D, Roosevelt Presidential Library and Museum, Boston Museum of Science, National Museum of the Great Lakes.

- Reporting to the CEO, responsible for worldwide marketing strategy for SeaChange International (Nasdaq: SEAC), leading a team of 14.- Established strategic marketing function and set top-level global market strategy and priorities for SeaChange working with business unit GMs and senior functional leaders on strategic and implementation programs related to these strategies; activities include leading corporate level long range planning process, coordinating M&A activities, conducting due diligence, competitive and market analysis; architecting strategic partner alliance plan.- Restructured marketing function, unifying disparate functions into cohesive organization, encompassing strategic alliances, product marketing, corporate marketing, investor and public relations, marketing communications, creative services, web, technical marketing, and events.- Oversaw comprehensive corporate brand refresh, established new web presence, implemented marketing automation system. Infused efforts with digital/social marketing methodology and emphasized video as primary component of content marketing. - Launched SeaChange Rave, a SaaS-based OTT multi-screen TV service for media companies and multiple service operators.

- Established and led top-level strategy and priorities for Avid’s Media Enterprise market segment, driving inbound segment strategy and outbound go-to-market strategy.- Managed a team of 10 in duties such as development of marketing campaigns, demand generation, establishing product/solution messaging and positioning, go-to-market planning, collateral and sales tools creation, competitive analysis, and market research.- Served as spokesperson and corporate thought leader to trade press, analysts and customer meetings.- Launched Avid’s first cloud-based editing system, Interplay Sphere.

- Developed and executed worldwide business, sales and marketing strategy, taking company from pre-revenue to establishing a multi-million dollar business in less than 1.5 years. - Launched and shipped award-winning Cinedeck EX onboard recorder for mobile cinematography.- Launched and shipped award-winning Cinedeck RX rack mount recorder for mobile production and facility use.- Forged partnerships, negotiated contracts and arranged co-development with companies including Apple, Avid, Blackmagic Design, Canon, CineForm (GoPro), Pronology, Silicon Imaging, and Sony, resulting in engineering and marketing benefits, significant cost savings, and increased revenue.- Established operational functions for all aspects of the business.

- Defined comprehensive product marketing strategy for company’s core markets: Cable, IPTV, and Broadcast, to raise awareness, change perception, and increase sales. - Directed a team of seven in all tactical aspects of strategic marketing execution across multiple lines of business, including video on demand infrastructure, personalized applications, mobile video on demand, cache and CDN library servers, asset management, and advanced advertising. Activities directly contributed to SeaChange’s highest revenue year in its 15-year history in FY09 of $201,000,000, a 12% increase over FY08. - Integrated products from three acquisitions into the SeaChange portfolio.- Served as company spokesperson at industry events, webinars, to trade press and at analyst meetings, greatly increasing SeaChange’s thought leadership presence.- As Senior Director of Product Management from July 2007 to October 2008: Created marketing strategy to reinvigorate flagship Axiom On Demand VOD back office line of business; instituted formal product management and marketing processes; established roadmap process and roadmap that led to a 60% recurring software revenue stream.- Wrote business plan for new line of business bridging the gap between the web and TV and capitalizing on SeaChange’s unique expertise in on demand television systems.- Launched Affinity, a social-networked powered recommendation engine for on demand TV.

- Directed all outbound marketing for Adesso’s cloud-based consumer product, Tubes. - Responsibilities included selecting and directing Web design & development firms, managing PR firm, coordinating marketing communications, ecommerce, and product marketing efforts. - Drove over 30,000 product downloads within first quarter of public launch, earned PC Magazine’s Site of the Week, and a positive review by Walt Mossberg: http://tinyurl.com/qx2yxrq

- Directed all aspects of product marketing for Avid’s industry leading and Oscar® award winning film and television postproduction product family. - Managed a team of eight product managers and marketing managers responsible for $200,000,000 in annual revenue at 68% gross margin.- Conducted initiative to revamp outbound product marketing; introduced new processes to create a more effective and pragmatic global product marketing effort; established new roles and responsibilities and implemented market-focused teams approach. Efforts led to an increase in segment revenue and overall lift to Avid’s perception. Promoted from Director, Editors Product Management.

- Led team of product managers and product designers responsible for the business of Avid’s range of industry-leading editing products, growing operating profit from 3% in 2002 to over 20% in 2004 on $150,000,000 annual revenue. - Facilitated annual ROI analysis for postproduction products that drove product roadmap prioritization. Promoted from Senior Product Manager.

- Drove worldwide launch of Avid DS Nitris, the flagship of the Avid DNA video editing product family at NAB 2003. Avid DS Nitris has generated more than $100,000,000 at a high gross margin. - Spearheaded most ambitious next-generation integrated hardware and software project in Avid’s history, coordinating multi-site development teams to create DS Nitris.- Conducted numerous customer focus groups to drive feature prioritization.

- Defined and drove comprehensive strategic plan for Avid’s prosumer software video editing business encompassing all aspects from market requirements analysis through go-to-market plan, including the establishment of an entirely new channel. - Grew annual revenue from $4,000,000 to $15,000,000 in an 18 month period.

- Orchestrated worldwide marketing of computer systems for media and entertainment segment. Marketed solutions for film and video post-production, CGI/Animation, and 3D game development. - Created marketing plans for StudioZ and TDZ 2000 Windows workstation and storage area networking product lines that drove annual revenue of $70,000,000.

- Led team that delivered "Creating Digital Video" technical sales seminars as the cornerstone of Media 100's lead generation and market development strategy. 55% of seminar attendees purchased a system with an average selling price of $30,000. Promoted to manager from individual contributor role.