Raleigh Thornton Email & Phone Number

• Increased revenue in first six months as Director by 69.3% while decreasing overhead spend by 50%
• Generated 140% increase in total inbound and outbound leads through implementing new marketing strategies across all channels
• Captured 161% more qualified inbound leads through curating website, trade show exhibitions, and more targeted email marketing
• Improved organic traffic to website by 21% by creating content targeting relevant keywords, restructuring the site map and navigation options, and implementing SEO best practices
• Decreased customer acquisition cost (CAC) by 37%
• Used data-driven insights from A/B testing and reporting to improve email marketing strategies

• Created workflows to automate lead capture, nurture flows, and sales engagement
• Integrated platforms via Zapier to connect, target, and engage qualified leads
• Set up automation around list hygiene and established regular rhythms of review in order to ensure domain health and email deliverability
• Worked collaboratively with sales to establish cold outbound sequences via email and phone
• Built detailed reporting dashboards in HubSpot to track progress toward goals and performance for entire go-to-market team Strategized and executed on segmented drip campaigns to drive engagement and conversions
• Developed lead scoring strategy and implemented with automation to surface qualified leads for sales team

• Set up, manage, and facilitate live event operations by creating online products, landing pages, and billing and marketing automation
• Write technical API workflows in Tray.io to create automated rosters for event attendees
• Develop strategic marketing operational funnels to drive sales, streamline membership onboarding, and improve event attendee communication
• Oversee the Marketing Operations and Administrative teams, managing the team by writing job descriptions, interviewing and hiring candidates, negotiating contracts, onboarding new team members, hosting regular.
• Create, set up, and manage CRM databases for all Organize to Scale™ clients
• Systemized, reorganized, and scrubbed entire Infusionsoft CRM database to reduce labor, increase automation, and record accurate customer data for targeted marketing

• Design marketing funnels in CRM platforms to create sales funnels and infuse targeted communication
• Lead clients' operations with website updates, event and webinar management, creating and documenting new processes to increase efficiency, and creating API integrationsImplementation lead across multiple clients for.
• Built out sales and marketing funnels, maintained list hygiene, and built out infrastructure for more targeted marketing

Atlanta, Georgia

• Led Accounts Payable operations for agency, ensuring timely payment for all client, vendor, and office invoices
• Completed accounting work using Advantage Software
• Downloaded, formatted, audited, and submitted all employees' monthly expense reports
• Responsible for day-to-day office operations, including documenting and maintaining office supplies, greeting clients, and keeping facilities running smoothly
• Created new processes for maintaining records of office supplies, vendors, and recurring vendor payments, leading to improved operational efficiency
• Cultivated company culture through organizing regular employee celebrations, facilitating monthly staff meetings, programming educational events for Atlanta agencies, and planning annual client mixers

Atlanta, GA

• Fully directed and executed the program containing 30 C-level executives with a proven track record of success in the startup community
• Redesigned the program which led to an increase in member participation by over 400%
• Coordinated communication between Village members and Mentors and Advisors
• Built relationships with our Mentors and Advisors and planned semiannual socials for them to connect
• Matched members with specific Mentors based on personality, work background, and expertise
• Directed members to appropriate Advisors for subject matter expertise

Atlanta, GA

• Organized weekly lunch for 300 people, from finding a caterer and ordering lunch to setting up day-of
• Restocked conference rooms for a building of 1000 members, and took inventory to keep materials stocked
• Assisted in planning member socials and events to improve company culture for our 300 startups
• Kept our building fresh by cleaning fridges weekly, and assisted in organizing snacks for our members
• Lead liaison between event hosts, caterers, bartenders, and on-site staff for over 600 events
• Managed execution of contracts and payment for over 400 events per year, bringing in $200,000 each year