Raleigh Thornton Email & Phone Number

• Increased revenue in first six months as Director by 69.3% while decreasing overhead spend by 50%• Generated 140% increase in total inbound and outbound leads through implementing new marketing strategies across all channels• Captured 161% more qualified inbound leads through curating website, trade show exhibitions, and more targeted email marketing• Improved organic traffic to website by 21% by creating content targeting relevant keywords, restructuring the site map and navigation options, and implementing SEO best practices• Decreased customer acquisition cost (CAC) by 37%• Used data-driven insights from A/B testing and reporting to improve email marketing strategies• Collaborated with product team to introduce monthly product newsletters and public release notes to keep customers informed of product updates focused on customer feedback, building brand transparency and trust• Utilized Google Search Console and Semrush to monitor search performance, perform keyword research, add more targeted content, increase organic traffic, and maintain SEO health• Monitored email health using HubSpot tools and used insights to alter strategy and improve deliverability• Managed entire department as Showdigs' Head of Marketing, overseeing team of content managers, graphic designers, SDRs, and third party agencies

• Created workflows to automate lead capture, nurture flows, and sales engagement• Integrated platforms via Zapier to connect, target, and engage qualified leads• Set up automation around list hygiene and established regular rhythms of review in order to ensure domain health and email deliverability• Worked collaboratively with sales to establish cold outbound sequences via email and phone• Built detailed reporting dashboards in HubSpot to track progress toward goals and performance for entire go-to-market team Strategized and executed on segmented drip campaigns to drive engagement and conversions• Developed lead scoring strategy and implemented with automation to surface qualified leads for sales team• Mapped out onboarding and nurture paths for customers with consistent touch points to encourage engagement with CS team, upsell accounts, and grow revenue• Decreased spam attacks on paid ads by over 80% through blacklisting targeted IP addresses• Used SQL to gather and analyze customer information from our product

• Set up, manage, and facilitate live event operations by creating online products, landing pages, and billing and marketing automation• Write technical API workflows in Tray.io to create automated rosters for event attendees• Develop strategic marketing operational funnels to drive sales, streamline membership onboarding, and improve event attendee communication• Oversee the Marketing Operations and Administrative teams, managing the team by writing job descriptions, interviewing and hiring candidates, negotiating contracts, onboarding new team members, hosting regular touch-points for employee engagement and improvement, and terminating contracts when necessary• Create, set up, and manage CRM databases for all Organize to Scale™ clients• Systemized, reorganized, and scrubbed entire Infusionsoft CRM database to reduce labor, increase automation, and record accurate customer data for targeted marketing• Created a system for writing, documenting, logging, and upholding SOPs to improve departmental systems and processes, thereby ensuring proper, consistent, and efficient standards are met over time• Research new systems and develop standards for best practices to improve workflow and minimize costs• Reconciled Accounts Payable and Accounts Receivable transactions in Quickbooks• Generate reports to enhance marketing strategy consisting of open and click-through rates

• Design marketing funnels in CRM platforms to create sales funnels and infuse targeted communication• Lead clients' operations with website updates, event and webinar management, creating and documenting new processes to increase efficiency, and creating API integrationsImplementation lead across multiple clients for Salesforce, Ontraport, and Infusionsoft• Built out sales and marketing funnels, maintained list hygiene, and built out infrastructure for more targeted marketing

Atlanta, Georgia

• Led Accounts Payable operations for agency, ensuring timely payment for all client, vendor, and office invoices• Completed accounting work using Advantage Software• Downloaded, formatted, audited, and submitted all employees' monthly expense reports• Responsible for day-to-day office operations, including documenting and maintaining office supplies, greeting clients, and keeping facilities running smoothly• Created new processes for maintaining records of office supplies, vendors, and recurring vendor payments, leading to improved operational efficiency• Cultivated company culture through organizing regular employee celebrations, facilitating monthly staff meetings, programming educational events for Atlanta agencies, and planning annual client mixers• Participated in purchasing, logging, and shipping for client fulfillment (sweepstakes, prizing, events) for major entertainment companies• Coordinated travel arrangements for company's executives• Researched and managed vendor relationships, including contract negotiations, vendor pricing research, and coordinating office repairs and maintenance• Ensured office security through keeping records of key cards and access codes and properly upgrading safety technologies as needed

Atlanta, Ga

• Fully directed and executed the program containing 30 C-level executives with a proven track record of success in the startup community• Redesigned the program which led to an increase in member participation by over 400%• Coordinated communication between Village members and Mentors and Advisors• Built relationships with our Mentors and Advisors and planned semiannual socials for them to connect• Matched members with specific Mentors based on personality, work background, and expertise• Directed members to appropriate Advisors for subject matter expertise• Developed a rating system to improve quality of service provided to Village members• Led quarterly meetings with our Board to create goals, of which I was responsible to carry out• Established Mentor- and Advisor-led workshops that provide industry-leading learning opportunities for members• Generated digital content for program promotion

Atlanta, Ga

• Organized weekly lunch for 300 people, from finding a caterer and ordering lunch to setting up day-of• Restocked conference rooms for a building of 1000 members, and took inventory to keep materials stocked• Assisted in planning member socials and events to improve company culture for our 300 startups• Kept our building fresh by cleaning fridges weekly, and assisted in organizing snacks for our members• Lead liaison between event hosts, caterers, bartenders, and on-site staff for over 600 events• Managed execution of contracts and payment for over 400 events per year, bringing in $200,000 each year• Maintained central communication between all Village members through facilitating weekly newsletter• Troubleshot technical devices used for content display to maintain consistent branding in our building• Designed and created content for bimonthly newsletter sent to over 3000 Atlantans in the startup ecosystem• Part of the management team for the 4th largest startup hub in the nation• Coordinated with dozens of event hosts at once, keeping the details in line while also delivering a personal experience for each host