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Ralf Weber is listed as Expert Partner ‘Intercultural Brand Transfer’ at Institut für Marken und Medien IMM GmbH, based in Düsseldorf, North Rhine-Westphalia, Germany. AeroLeads shows a work email signal at me-dus.com and a matched LinkedIn profile for Ralf Weber.
Ralf Weber previously worked as President and CEO at M/E Brand Communication Gmbh Gwa (Member Of Iprex) and Appointed Member of IPREX Global President Nomination Committee at Iprex Global Communication. Ralf Weber holds M.A., German Literature And Linguistics, Communication Science, Social Psychology from Universität Duisburg-Essen.
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Specializing in B2B brand leadership for international strategy and communication, I have a proven track record in running brand communication projects on an international scale covering Europe, North America and Asia.Based on my intercultural expertise, I am co-developer of the Intercultural Brand Transfer tool to be applied when companies going abroad in order to fully expose the strengths of their brands in a different business and cultural environment.Complementing this tool, the Market Entry Check-Up tool is the device of choice to define a company’s positioning for new market’s challenges. when companies are in the planning state of entering new geographic markets. For the Berlin-based htw University of Applied Sciences, I have performed international studies on company intercultural experiences when going abroad, particularly the impact on brand communication. I am appointed member of the Dusseldorf Chamber of Commerce Foreign Trade Council, and a member of the American Chamber of Commerce as well as GACC Chicago. I have been speaker during international forums and seminars on intercultural topics and brand transfer issues in business and academic environments in Germany and the U.S., e.g. the World Communication Forum. I have been heading IPREX as President EMEA and later as Global President. I have been part of the Global Strategy Group and served several times in the President’s Nomination Committee.
Listed skills include Integrated Marketing, Strategic Communications, Media Relations, Marketing Strategy, and 41 others.
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Berlin And Dusseldorf, Germany
‘Intercultural Brand Transfer’ is a technique supporting companies to adapt their brands to the needs and expectations of new geographical markets. It covers brand-strategic aspects, such as positioning, identifying unique contents, added-value propositions and benefits, as well as brand communications aspects, such as visual and verbal identity..
Düsseldorf Area, Germany
m/e brand communication is a brand leadership agency for strategy and communication. Founded in 1978, it is run by the second generation, and it is based in Dusseldorf, Germany’s capital of communication. The agency has got a proven track record of running transcontinental projects for its clients. It’s special expertise is the ‘Intercultural Brand.
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Ralf Weber works for Institut für Marken und Medien IMM GmbH.
Ralf Weber is listed as Expert Partner ‘Intercultural Brand Transfer’ at Institut für Marken und Medien IMM GmbH.
AeroLeads has found 1 work email signal at @me-dus.com for Ralf Weber at Institut für Marken und Medien IMM GmbH.
Ralf Weber is based in Düsseldorf, North Rhine-Westphalia, Germany while working with Institut für Marken und Medien IMM GmbH.
Ralf Weber has worked for Institut Für Marken Und Medien Imm Gmbh, M/E Brand Communication Gmbh Gwa (Member Of Iprex), and Iprex Global Communication.
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Ralf Weber holds M.A., German Literature And Linguistics, Communication Science, Social Psychology from Universität Duisburg-Essen.
Ralf Weber is listed with skills including Integrated Marketing, Strategic Communications, Media Relations, Marketing Strategy, Corporate Communications, Public Relations, Marketing Communications, and Crisis Communications.
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