Specializing in B2B brand leadership for international strategy and communication, I have a proven track record in running brand communication projects on an international scale covering Europe, North America and Asia.Based on my intercultural expertise, I am co-developer of the Intercultural Brand Transfer tool to be applied when companies going abroad in order to fully expose the strengths of their brands in a different business and cultural environment.Complementing this tool, the Market Entry Check-Up tool is the device of choice to define a company’s positioning for new market’s challenges. when companies are in the planning state of entering new geographic markets. For the Berlin-based htw University of Applied Sciences, I have performed international studies on company intercultural experiences when going abroad, particularly the impact on brand communication. I am appointed member of the Dusseldorf Chamber of Commerce Foreign Trade Council, and a member of the American Chamber of Commerce as well as GACC Chicago. I have been speaker during international forums and seminars on intercultural topics and brand transfer issues in business and academic environments in Germany and the U.S., e.g. the World Communication Forum. I have been heading IPREX as President EMEA and later as Global President. I have been part of the Global Strategy Group and served several times in the President’s Nomination Committee.