Cellular Agriculture technology at farms will be the most economical and ecological way for generations to enjoy meat on a healthy planet. RESPECTfarms, will open the world's first cultivated meat farm.

Reinventing the Newest World of Work. When we will work like a network we need culture, processes, technology and environments that support optimal mobility and productivity. In this project I a tested and worked out solutions on mobility and working @ co working places throughout the Netherlands. Of course, with support of a great team. On top of that a lot of process innovation by using a agile / scrum / design thinking approach.

Leading the Category Management team in the Consumer Channel Group.Responsible Windows, Office and Microsoft Hardware in the consumer market. Improving execution at retail in challenging market conditions. Growing demand and sales. Improvement of engagement and execution with retailers, etailers and hardware vendors. Initiating channel development for ecommerce, digital distribution and CRM capabilities with channel partners and Microsofts direct webshop. Responsible for transformation to Business Intelligence innovation projects.

Leading integrated product and distribution strategy for all Microsoft consumer products (Xbox, Windows, Windows Phone, Microsoft Office, and Microsoft Hardware). Setting up a new organization, culture and strategy for the new Consumer Channels Group in Microsoft Netherlands. Responsible for business planning of sales and marketing organization. Working with main retail accounts (C level) on strategic projects.

Leading the Windows marketing team in the consumer market (Windows XP, Windows Vista, Windows 7, Internet Explorer) in The Netherlands. Market introduction of Windows 7 for the consumer and business market, an international best practice in using Social Media. Results: highest market share Worldwide, with 10% of budget compared to previous launches. Delivered on both strategic as well as executional activities that changed Microsofts market position for Internet Explorer in the Dutch market before, during and after the Browser Choice screen, which was setup as required by the European Commission. Leading several strategic projects in e.g. innovation and optimization of distribution channels and innovating support and customer engagement (Webcare, chat, forum) initiatives.

Product manager for the Windows Operating System. Responsible for demand generation campaigns to consumers, with retail and hardware partners. Started this job during challenging product satisfaction situation of Windows Vista. Initiator of Windows online engagement platform where customers can meet Microsoft, partners and other customers for inspiration, tips, support.

Responsible for the industry specific strategy for the Microsoft Dynamics ERP and CRM product suites. Set up a decision making model based on market data and partner insights called MABA (Market Attractiveness Business Assessment), still used today by Dynamics team worldwide. Executing several demand generation campaigns. Created online tool called partner selector copied to several other countries. Defining the strategy for partner recruitment and business development. Started a marketing community engaging 70+ marketing professionals from Microsoft partners to improve their engagement with Microsoft.

1,5 year on the job training, intensive coaching and 10 weeks marketing training by Kellogg School of Management, The Chartered Institute of Marketing and other leading institutes. Worked on different assignments for XBOX, MSN, Enterprise Partner Group, Telesales and Microsoft Support.