Ralf Fuss / Mind Email & Phone Number

Berlin, De

Europe, Asia

Working on brand strategy and creative communications assignments with agencies like (Media)Monks, Innocean, or OMD on MINI, BMW and KIA globally, or Porsche in China.Worked with my partners in our Shanghai based 'Module' boutique agency on clients like Lotus, Porsche or trip.com from abroad.Additionally doing regular consulting assignments in the space of AI and China with @Stefan Mannes of kakoii Berlin/ Tokyo and @Sascha Kurfiss of XQ Digital Consulting.

Shanghai, China

Co-Founder/ Partner and head of the strategy department at communications agency Module. We are fluid problem solvers with a network of senior communications specialists across disciplines with offices and collaborators in Shanghai, Nanjing, Beijing, and across the world. We were helping Geely owned Lotus Cars in its global brand roll-out, its creative ideation, its communications planning, its product development, with business consulting or with its execution and have named their… Show more Co-Founder/ Partner and head of the strategy department at communications agency Module. We are fluid problem solvers with a network of senior communications specialists across disciplines with offices and collaborators in Shanghai, Nanjing, Beijing, and across the world. We were helping Geely owned Lotus Cars in its global brand roll-out, its creative ideation, its communications planning, its product development, with business consulting or with its execution and have named their current Electric Hyper SUV 'Eletre'. We also work with other major brands like Ferrari, trip.com, Tsingtao Beer, or J&T Express. Show less

Shanghai, China

Strategy, Creative Planning, Brand Consulting/ Brand Building, Strategy Sprints, Business and Marketing Transformation.I worked for global brands in China by also scaling my strategy power via whatsnextnow, a EU based independent expert network of very senior strategists, consultants, product developers, CX specialists, coders, and creatives.During that time, I've built a recruiting strategy for Volkswagen's battery business, developed a fully digitalised experience retail strategy… Show more Strategy, Creative Planning, Brand Consulting/ Brand Building, Strategy Sprints, Business and Marketing Transformation.I worked for global brands in China by also scaling my strategy power via whatsnextnow, a EU based independent expert network of very senior strategists, consultants, product developers, CX specialists, coders, and creatives.During that time, I've built a recruiting strategy for Volkswagen's battery business, developed a fully digitalised experience retail strategy for Under Armour using parametric design and architectural influences, created a communications strategy for a Google & Xiaomi collaboration, and designed a brand-centric trade fair strategy for Zenith. Show less

Beijing City, China

Headed a brilliant team of consultants in the most vibrant market of the world in the areas of marketing transformation, organizational change, and digital innovation. Clients: Audi brand, Volkswagen Group China. I led Volkswagen Group China's culture communication strategy and the ideation of programming, as well as the development of a new ‘Marketing Efficiency’ platform for Joint Venture FAW-VW, plus worked on sustainability and autonomous driving projects.

Berlin, Beijing, Shanghai, Hong Kong

Global Interim Strategy & Innovation work in Head of Strategy roles, for example: R/GA Berlin, Start Design London, DDB Berlin, DDB Shanghai, Jung von Matt (Jv2M) Shanghai, Ogilvy Shanghai, Grey Beijing, DigitasLBi Hong Kong, Greenkern Beijing.During this time I worked with clients like Audi, Volkswagen International, SAIC Volkswagen, Borgward, Gucci, V-Zug, Sony, German Telekom, Huawei, Danone, Concardis.As Head of Planning on the global VW account at DDB Berlin I built the… Show more Global Interim Strategy & Innovation work in Head of Strategy roles, for example: R/GA Berlin, Start Design London, DDB Berlin, DDB Shanghai, Jung von Matt (Jv2M) Shanghai, Ogilvy Shanghai, Grey Beijing, DigitasLBi Hong Kong, Greenkern Beijing.During this time I worked with clients like Audi, Volkswagen International, SAIC Volkswagen, Borgward, Gucci, V-Zug, Sony, German Telekom, Huawei, Danone, Concardis.As Head of Planning on the global VW account at DDB Berlin I built the strategy for the global ‘Trust’ campaign. Leading the planning department, I also managed model launches and brand initiatives for SAIC VW in Shanghai, or consulted the reborn German auto brand Borgward in its global roll-out.I additionally strategized and co-ideated the first Gucci Smartwatch project ever with an awesome international and interdisciplinary R/GA team and in close collaboration with their Google unit. Show less

Beijing City, China

I led the Strategy Consulting and Brand Development team for clients like Volkswagen China, Volkswagen Hong Kong, Volkswagen Financial Services China, Skoda China. I redefined the Volkswagen brand in China together with the brand's strategy director. I also built sustainability initiatives for the Volkswagen brand in the country and developed the comms and launch strategy for the BMW University in China.

Berlin/ Beijing/ Philadelphia/ Paris/ Vienna/ Tokyo

International Brand & Communications Director and change agent for a number of high profile agencies and clients.Agency roster includes: Razorfish (Berlin, Frankfurt, Philadelphia), Greenkern (Berlin/ Beijing), Saatchi & Saatchi + Duke (Paris), Diffferent (Berlin), DDB Germany, Plantage (Berlin), Rapp Collins Germany, Jung von Matt/ next (Hamburg), Syzygy (Bad Homburg), Saint Elmo's (Berlin), St. Stephen's (Vienna), kakoii (Berlin/ Tokyo).Clients include Audi, Volkswagen… Show more International Brand & Communications Director and change agent for a number of high profile agencies and clients.Agency roster includes: Razorfish (Berlin, Frankfurt, Philadelphia), Greenkern (Berlin/ Beijing), Saatchi & Saatchi + Duke (Paris), Diffferent (Berlin), DDB Germany, Plantage (Berlin), Rapp Collins Germany, Jung von Matt/ next (Hamburg), Syzygy (Bad Homburg), Saint Elmo's (Berlin), St. Stephen's (Vienna), kakoii (Berlin/ Tokyo).Clients include Audi, Volkswagen, Mercedes-Benz, Air France, Henkel (Persil, Fa, Adhesives), Microsoft, Coke, Ferrero, Red Bull, Warsteiner, Deutsche Post, Comdirect, Die Zeit, Janssen-Cilag, Swarovski, Coty, Happy Digits, Alpina Color, German Film Academy, ThyssenKrupp AG, Wien Holding…Work examples include helping to lift Audi Motorsports into the digital age by doing away with static websites and conceptualising an interactive CX, strategy work on a redefinition of 'progressiveness' (Audi's brand core), scenario planning for the brand, work on the early Audi e-tron concepts, as well as launching then new Audi A6, A3 and A1 models.On another note, I helped craft a global communications initiative for Henkel's adhesive unit via a workshop with the world's regional heads, and a follow-up strategy and communications concepts. I also helped redefine how Red Bull was attacking the search market. Show less

Frankfurt Am Main Area, Germany

Leading the agency's strategy and CRM departments. Responsible for online brand leadership. Clients: Opel/ General Motors Europe, Saab, Microsoft, Nestlé Nestea, Glenfiddich.I developed a completely new SEO/ SEM strategy for Opel international. I also built successful digital initiatives for a brand that then was still very much based in the old world of static media.

Berlin

Led the strategic planning and design strategy team.Clients: Berlin’s home-grown eyeglasses brand ic! berlin, Foundation IVZ, the German Film Academy, the world’s leading music software maker Native Instruments, or Germany’s biggest finance group Sparkasse.Built a new communications strategy for the world leader in music software, Native Instruments.

Berlin Area, Germany

Head of the planning department of this Berlin hot shop. Clients: Ferrero, Fisherman’s Friend, Aasics Europe, Degussa.Won Ferrero in a bold move by advising them to do away with their old, too clean, brand image and rather go associating themselves with much more contemporary sports, e.g., Formula 1 and boxing.

Integrated joint-venture of TBWA Berlin Advertising and ‘im stall’ Branding & Multimedia Consultancy. Head of brand consulting and planning unit. Clients: Kraft Foods, Renault International, West LB, N24.Responsible for the rollout of Renault's first strategic digitalisation initiative in a pan-european context.Also developed a ‘cool’ sub brand for West LB’s bank International Trade and Commodity Finance department that increased turnover by 25% against an annual profit of € 30… Show more Integrated joint-venture of TBWA Berlin Advertising and ‘im stall’ Branding & Multimedia Consultancy. Head of brand consulting and planning unit. Clients: Kraft Foods, Renault International, West LB, N24.Responsible for the rollout of Renault's first strategic digitalisation initiative in a pan-european context.Also developed a ‘cool’ sub brand for West LB’s bank International Trade and Commodity Finance department that increased turnover by 25% against an annual profit of € 30 million. Show less

Helped to build strategic planning in the agency as well as working as a consult at the predecessor of Scholz & Friends Consulting (Market Lab).Clients: Deutsche Bank, Mercedes-Benz, Sony Music, Discovery Channel, Gruner + Jahr, Tchibo, RTL.

Built major comms brand and comms strategies for all of Reemtsma tobacco brands. Worked with the brand and marketing team as well as up to board level. Other clients: Dragoco, Bayer Schering.

->Management, event planning, artist booking for UdK (University of the Arts) Berlin->Coordinator of international architecture competitions of the city of Berlin in the context of reuniting the once separated capital->Product manager and A&R at Klangräume Music in the Jazz and Art scene of former East Berlin, selected artists, designed product concepts, coordinated promotion and releases->Co-management of the Berlin Foundation for the Arts & Sciences.

Master'S Degree, Cultural Management

Activities and Societies: International internships. First cultural management jobs as part of the curriculum.

Bachelor'S Degree, Concert Pianist, Teaching, Musicology.

Activities and Societies: Chamber Music, Theatre Music, Piano Teaching

Classes In Piano And Musicology

Activities and Societies: Nine months residence in London for music and language studies.

Diverse Classes In Piano And Musicology

Activities and Societies: One year residence and additional stays in the U.S. for music and language studies.

Education record