Ralf König Email & Phone Number

Düsseldorf Area, Germany

1. EU Commission / EU Parliament. Acting as water analysis expert to support governmental hearings and commission based drafting projects on water legislation with technical expert testimonies. Good contacts to DG Environment and DG Growth of EU Commission and members of Environmental Committee of EU Parliament as well as to European NGO’s. 2. Industrial Emission Directive IED and BREF's. Involved into drafting/review of documents describing best treatment technologies for industrial waters (BREF’s) in diverse industries. Good contacts to JRC Seville, Spain.3. EU Funding. Experienced in EU funding policies (Cohesion Fund, Regional Development Fund etc.). Contacts to European Bank for Investment (EIB) and European Bank for Restructuring and Development (EBRD). 4. REACH: Leading internal REACH working group to handle Chromium VI ban of European REACH directive. Creating contacts to European Chemistry Agency (ECHA) in Helsinki, DG Growth (former DG Enterprise) in Brussels and leading European NGO’s and associations. 5. Committee work: Work active as water expert on ISO or DIN level to support development of new standards for water analysis or revision of existing standards. Coordination of international EU committee work internally HACH. Developing strategies on new standardization requests or reviews of existing norms.6. Water Legislation. Experienced in European and national water legislation and implementation into national laws. Responsible for analytical methodology requests and certificate needs.

Duesseldorf/Germany

1. New market investigation: Identification and analysis of new business opportunities. Deep dive market analysis. Review of key success metrics with commercialisation team.2.Vertical market responsibility: Identification of new market trends and technologies based on insights coming from opinion leaders/influencers, authorities/regulators, industrial and municipal associations and participation in scientific working groups..Consolidation of results to show scenarios of how market could develop in future. Evaluation of competitor activities and existing own portfolio to address where company is underselling. 3.Input for New Product Development & Launches: Define new products features and benefits and prove with customer research. Also work with Sales Support on products that are being under sold. Market inputs on new product specifications during early stage of development. Support Product Managers with product WoWs. Development of “Demand Creation Plans” for product launches in cooperation with Sales and Marcom department. . 4. Sales Support: Monitoring efficiency of new product launches based on revenue results, success stories, market penetration etc. Creation of counter measures. Support sales/sales support with market specific information to strengthen sales. Creation of additional leads in cooperation with Marcom (success stories and practice reports).5. Strategic Plan: Providing input and/or leading specific subjects/modules for the yearly global strategic plan.Lead/support of global modules, drive segmentation and competitor comparison, identification of new trends. Managing the different modules and teams and report out to senior team 6.Vertical Market Review (Municipal wastewater, drinking water, industrial wastewater, power and beverage). Identification of new technologies/trends, customer needs, competitors activities and creation of strategic and tactical plans to grow.

Wedeco

Coordination of corporate communicationsDevelopment and maintenance of national and international press contactsImplementation of international address database for press contactsCration of technical articles and press releasesPlanning, budgeting and administration of international advertisingConceptual design and preparation of video films (company presentation and product applications)Supervision of TV reports by various television studios, editor-in-chief of company newsletterCoordination of various trade show activitiesPlanning, budgeting and implementation of specialist seminarsPlanning and coordination of various investor relations activities (e.g. press conferences, analysts' conferences or Annual Grand Meetings)Editorial supervision of mandatory publications (quarterly and annual reports)

Düsseldorf, Germany

Product management AOX Cuvette Test (development, production, market launch, market support)Application-specific customer consultingSupervision of external researchPlanning, budgeting and organization of company seminars, scientific presentationsInternational product and application training for sales

Düsseldorf, Germany

Development of a new analytical test procedure for water analysis (AOX Cuvette Test)

Düsseldorf, Germany

Organization and implementation of national fairs and target group-oriented mailing campaigns (direct mailing)preparation of market researchplanning sales promotion events and seminarspreparation of advertisements and press releasesproduct management of new instruments and applicationapplication-oriented customer support and consulting

Dormagen, Germany

Planning and execution of ground water measurements Planning and execution of air and industrial emission measurementsProfessional groundwater samplingPlanning and execution of general water analytic campaignsDevelopment of a new gas chromatographical detection procedure for the on-site determination of BTX compounds