Als Boutique-Unternehmensberatung bündeln wir die Expertise von Partnern mit C-Level-Erfahrung, um maßgeschneiderte Lösungen in den Bereichen digitale Strategie und Online-Marketing zu konzipieren.Unsere Digital Task Force unterstützt Unternehmen dabei, ihre digitalen Potenziale voll auszuschöpfen. Zusätzlich bieten wir Expertise in Recruiting, Interimsmanagement und Outsourcing, um unseren Klienten eine ganzheitliche Begleitung zu gewährleisten. Mit unserem engagierten… Show more Als Boutique-Unternehmensberatung bündeln wir die Expertise von Partnern mit C-Level-Erfahrung, um maßgeschneiderte Lösungen in den Bereichen digitale Strategie und Online-Marketing zu konzipieren.Unsere Digital Task Force unterstützt Unternehmen dabei, ihre digitalen Potenziale voll auszuschöpfen. Zusätzlich bieten wir Expertise in Recruiting, Interimsmanagement und Outsourcing, um unseren Klienten eine ganzheitliche Begleitung zu gewährleisten. Mit unserem engagierten Team mit jahrzehntelanger Erfahrung und einem klaren Fokus auf individuelle Ansätze helfen wir Ihnen, zukunftsorientierte Entscheidungen zu treffen und nachhaltigen Erfolg zu erzielen. Show less

Bali AI Collective -Initiative in Bali, Indonesia, dedicated to the advancement of artificial intelligence and sustainable technology development. It brings together local experts, international practitioners and communities to share knowledge and resources and develop innovative solutions to global challenges. Let's share the potential, opportunities, but also the risks and influence of AI on society and working life!

After 10 years of close cooperation, the Paris-based online marketing company founded Effinity S.A. in February 2019. 50% of the company shares acquired.Due to a pandemic-related (forced) stay as Managing Director in Indonesia and an adjusted corporate strategy of Effinity S.A. Effinity GmbH was closed in June 2022.

Even before the management buy-out, the agency had a strong customer base in fashion brands and online shops.With the founding of PeakPoint, this position was successfully expanded, especially with UK customers like Coast, Karen Millen, Oasis, and New Look.We also served as the market leader in the outlet trade, Vente Privee, for almost 10 years (German market only). The affiliate channel became the strongest channel in terms of quality and quantity, surpassing Google Ads… Show more Even before the management buy-out, the agency had a strong customer base in fashion brands and online shops.With the founding of PeakPoint, this position was successfully expanded, especially with UK customers like Coast, Karen Millen, Oasis, and New Look.We also served as the market leader in the outlet trade, Vente Privee, for almost 10 years (German market only). The affiliate channel became the strongest channel in terms of quality and quantity, surpassing Google Ads, Facebook, and Instagram, with consistent triple-digit growth rates.The agency developed affiliate marketing, Facebook and Instagram campaigns, and established influencer marketing as a key channel for some brands.In 2017, PeakPoint GmbH ranked 6th among the top 10 affiliate marketing agencies (iBusiness). Show less

As a co-founder of the GmbH, I developed the "eCommerce unit" before launching Google Ads.We have acted as the outsourced marketing department for Streatware online shops and Europe's largest factory outlet, haburi.com.Alba Moda, a women's fashion online shop, was won as a customer in 2005 and has been looked after for over 10 years.We also received recommendations within the Otto Group and won other companies from the group as customers.

When the Internet hype started, I was fascinated by callasong AG's offer to set up a music service.In addition to continuously adapting the business plans to dynamic market developments, I was responsible for all corporate communications in the company.This included in particular online advertising, a completely new and therefore very exciting area for me and many others. This shaped my further professional career and development to this day.As Marketing Director, I have… Show more When the Internet hype started, I was fascinated by callasong AG's offer to set up a music service.In addition to continuously adapting the business plans to dynamic market developments, I was responsible for all corporate communications in the company.This included in particular online advertising, a completely new and therefore very exciting area for me and many others. This shaped my further professional career and development to this day.As Marketing Director, I have already been nominated as future CMO. A few months later, the internet bubble burst. Even though we were about to conclude an investment in the Bertelsmann Group, our investor was unable to provide further funds.As part of the insolvency proceedings, the CEO, another investor and I took over the platform and founded moving primates GmbH. Show less

In the innovative start-up of the Mannesmann Group, I developed the brands of the b2c and b2b traffic management products and was responsible for selecting the agencies for advertising, media planning & below the line measures.An exciting challenge for me to position a

As senior partner manager, I built up the area and was able to shape it significantly.I was responsible for the communication strategy, the media budget of over 5 million euros and working with external partners to strengthen the brand image and reach of D2, taking into account jointly agreed sales goals.