Alison Ball

Alison Ball Email and Phone Number

Manager, Global Marketing and Digital Personalization Operations @ Marriott International
Austin, TX, US
Alison Ball's Location
Austin, Texas, United States, United States
Alison Ball's Contact Details

Alison Ball personal email

n/a

Alison Ball phone numbers

About Alison Ball

Alison Ball is a Manager, Global Marketing and Digital Personalization Operations at Marriott International. She possess expertise in email marketing, email strategy, html emails, basic html, loyalty programs and 27 more skills.

Alison Ball's Current Company Details
Marriott International

Marriott International

View
Manager, Global Marketing and Digital Personalization Operations
Austin, TX, US
Website:
marriott.com
Employees:
206259
Alison Ball Work Experience Details
  • Marriott International
    Manager, Global Marketing And Digital Personalization Operations
    Marriott International
    Austin, Tx, Us
  • Marriott International
    Manager, Member And Guest Communications
    Marriott International Jan 2019 - Present
    Austin, Texas Area
    Department lead and operations strategist with oversight of team facilitating email marketing for hotel marketing professionals at the enterprise, partner, brand, continent, region, and property level including scheduling, audience targeting, creative QA and deployment fulfillment. Ensure marketing conforms to requirements laid out in international anti-spam legislation. Review and analyze email marketing performance. Manage relationship with multiple third party vendors for creative, production, and delivery of email marketing campaigns. Manage loyalty offer-generation team, assist in their operation and the platform development.
  • Marriott International
    Manager, Global Marketing And Digital Personalization Operations
    Marriott International 2016 - Present
    Austin, Texas Area
    Manage teams for the Global Marketing Operations (GMO) and the Digital Personalization Operations departments. Hire and train new team members. Create and maintain departmental documentation.- GMO: Department lead and operations strategist with oversight of team facilitating blast marketing for hotel marketing professionals at the enterprise, brand, division, region, and property level including scheduling, audience targeting, creative QA and deployment fulfillment. Ensured marketing conformed to requirements laid out in international anti-spam legislation. Managed the relationship with third party vendors, including Acxiom, Wunderman, and Marlin. - Digital Personalization Operations: Department lead and operations strategist with oversight of team facilitating digital marketing for both Starwood and Marriott. Responsible for coordinating the marketing operations. Support personalization marketing operations to include categorizing past and present marketing offers, managing the addition of offers to our offer library and coordinating with third party vendors, including Acxiom and Domani. Accountable for all aspects of marketing operations loading and updating marketing offers across all channels, including banner and text ads. Provide extensive reporting results and ad hoc projects on a daily, weekly and monthly basis.
  • Marriott International
    Specialist, Global Marketing And Digital Personalization Operations
    Marriott International 2013 - 2016
    Austin, Texas Area
    Manage local Global Marketing (GMO) and Digital Personalization Operations teams, including hiring and training new team members. Create and maintain departmental documentation.- GMO: Facilitated email and direct mail marketing for regional and local hotel marketing professionals including scheduling, audience targeting, creative QA and deployment fulfillment. Ensured marketing conformed to requirements laid out in international anti-spam legislation. - Digital Personalization Operations: Support personalization marketing operations to include categorizing past and present marketing offers, managing the addition of offers to our offer library and coordinating with third party vendors. Accountable for all aspects of marketing operations loading and updating marketing offers across all channels, including banner and text ads.
  • Marriott International
    Coordinator, Global Marketing Operations
    Marriott International 2010 - 2013
    Austin, Texas Area
    Support email deployments, operational aspects, and segmentation needs of marketing promotions and campaigns for Brands, Divisional and Regional Field Marketing, SPG, SPP/Meeting Planner, and individual properties. Create and maintain promotion codes, registration codes, bonus codes, award ids, and source codes for promotions. Create Terms and Conditions for offers. QA and facilitate Special Offer Placement process for SPG.com, branded websites, AAA and StarwoodPro.com. Reporting for email campaigns, including delivered emails, opens, click-throughs, and opt-outs.
  • Marriott International
    Member Account Integrity Specialist, Starwood Preferred Guest Program
    Marriott International 2007 - 2010
    Austin, Texas Area
    Investigate fraud in Hotels and Customer Contact Centers (CCCs). Process multiple reports: High Stay report to search for fraud by hotel employees, CCC employees, and member fraud. Review and audit SPG accounts. Assist Hotels, SPG Associates, Supervisors, and others with SPG fraud related questions. Working relationship with Starwood Legal department, Consumer Affairs department and the VIPs of the SPG Loyalty Program. Maintain database of issues. Work with SPG to resolve reoccurring problems within the SPG Program. For example, the amount of goodwill gestures Starpoints offered to SPG Members.
  • Marriott International
    Payroll Lead
    Marriott International 2006 - 2007
    Austin, Texas Area
    Process bi-weekly payroll. Maintain and process attendance records, including approve time off requests. Assist associates with any inquiries. Complete employment verification requests. Close working relationship with Human Resources department. Process medical leave. Create and maintain reports, including ad hoc reports for managers and corporate office (daily, weekly and monthly).
  • Marriott International
    Member Account Integrity Specialist, Starwood Preferred Guest Program
    Marriott International 2004 - 2006
    Austin, Texas Area
    Investigate fraud in Hotels and Customer Contact Centers (CCCs). Process multiple reports: High Stay report to search for fraud by hotel employees, CCC employees, and member fraud. Review and audit SPG accounts. Assist Hotels, SPG Associates, Supervisors, and others with SPG fraud related questions. Working relationship with Starwood Legal department, Consumer Affairs department and the VIPs of the SPG Loyalty Program. Maintain database of issues. Work with SPG to resolve reoccurring problems within the SPG Program. For example, the amount of goodwill gestures Starpoints offered to SPG Members.
  • Marriott International
    Payroll Lead
    Marriott International 1999 - 2004
    Austin, Texas Area
    Process bi-weekly payroll. Maintain and process attendance records, including approve time off requests. Assist associates with any inquiries. Complete employment verification requests. Close working relationship with Human Resources department. Process medical leave. Create and maintain reports, including ad hoc reports for managers and corporate office (daily, weekly and monthly).
  • Marriott International
    Back-Up Supervisor
    Marriott International 1998 - 2001
    Austin, Texas Area
    Manage General Reservation teams while primary Supervisor is out of the office. Assist customers with inquiries/concerns escalated to management for resolution. Interact with hotel management to relay information and facilitate resolution. Assisted training classes.
  • Marriott International
    Reservation Sales Support Specialist (Rsss)
    Marriott International 1998 - 1999
    Austin, Texas Area
    Assist associates and customers regarding making and processing reservations. Maintained attendance records for associates and supervisors. Maintain call volume. Prepare check-in sheets for the next day. Maintain associates work records.
  • Marriott International
    General Reservations And Core Resort Associate
    Marriott International 1997 - 1998
    Austin, Texas Area
    Assist guests over the phone with reservations, including specialized area: Resorts in Hawaii and French Polynesia . Assisted training classes. Checked confirmation sheets for Training and other Supervisors.
  • The Bazaar
    Assistant Manager
    The Bazaar 1994 - 1996
    Austin, Texas Area

Alison Ball Skills

Email Marketing Email Strategy Html Emails Basic Html Loyalty Programs Reporting And Analysis Direct Mail Campaigns Direct Marketing Digital Marketing Web Content Management Copy Editing Project Management Process Flow Documentation User Documentation Editing Internal Marketing Digital Copywriting Desktop Publishing Hotels Resorts Yield Management Hotel Booking Hospitality Industry Adp Payroll Payroll Sap Contact Centers Hospitality Management Hospitality Revenue Analysis Hotel Management Management

Alison Ball Education Details

Frequently Asked Questions about Alison Ball

What company does Alison Ball work for?

Alison Ball works for Marriott International

What is Alison Ball's role at the current company?

Alison Ball's current role is Manager, Global Marketing and Digital Personalization Operations.

What is Alison Ball's email address?

Alison Ball's email address is al****@****els.com

What is Alison Ball's direct phone number?

Alison Ball's direct phone number is (888) 236*****

What schools did Alison Ball attend?

Alison Ball attended The University Of Texas At Austin.

What skills is Alison Ball known for?

Alison Ball has skills like Email Marketing, Email Strategy, Html Emails, Basic Html, Loyalty Programs, Reporting And Analysis, Direct Mail Campaigns, Direct Marketing, Digital Marketing, Web Content Management, Copy Editing, Project Management.

Who are Alison Ball's colleagues?

Alison Ball's colleagues are Vadim Plavnik, Landon Jack, Juan Rizo, Amit Bhattacharjee, Eloise Sanchez, Don Verde, Jenny A.

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