As an Associate Experience Designer at EA Sports, I contribute to the Madden NFL series, where I help craft an experience that keeps players immersed and emotionally connected. My work focuses on blending intuitive design with a deep understanding of what resonates with fans, ensuring every NFL-themed feature goes beyond expectation.Key Duties• Game Design as NarrativeI collaborate with senior designers and developers to build features that do more than function—they tell a story NFL fans can engage with. Every design choice is about amplifying the excitement and intensity of the game, turning mechanics into memorable moments.• Player-Centric DesignUser research is more than a data exercise for me. It’s about understanding player behaviors through a human lens, creating experiences that trigger emotional responses and drive loyalty. I use these insights to shape design elements that players relate to on a deeper level.• Consistency Meets InnovationWhile adhering to EA Sports’ design systems and visual guidelines, I push for innovation. I balance staying true to the brand with finding new ways to enhance the user experience, ensuring the game feels fresh while staying recognizable.• Prototyping and RefinementFrom wireframes to polished interactive mockups, I thrive on iteration. Feedback is essential to my process, and I adapt designs swiftly, ensuring each iteration brings us closer to the ideal player experience.• Collaboration at ScaleWorking across teams with designers, artists, and engineers, I ensure creative ideas are technically feasible and well-executed. I help bridge the gap between vision and reality, making sure every feature integrates smoothly and feels cohesive.What sets me apart is a passion for creating designs that connect emotionally with players, using data and creativity to elevate the Madden NFL series experience.Games Shipped:Madden NFL 20,21,22,23,24,25

As a Contracted Graphic Designer for Madden NFL Live Services at EA Sports, I played a key role in creating dynamic, real-time content that engaged millions of players while maintaining the visual integrity of one of the world’s most iconic sports franchises. My work went beyond static visuals—I focused on delivering assets that kept the Madden experience fresh and exciting throughout each season.Key Responsibilities:•Dynamic Asset CreationI designed a wide range of assets, from in-game visuals to promotional banners, all tailored to Madden’s live-service model. My work supported seasonal promotions, aligned with NFL updates, and drove player engagement, ensuring the game remained visually appealing and up-to-date.•Balancing Brand and InnovationI ensured Madden’s established design language was upheld while pushing creative boundaries where possible. Whether it was player rewards, event-driven content, or new feature rollouts, I balanced consistency with innovation to keep the visuals fresh while adhering to EA Sports’ brand standards.•Player-Centric DesignI prioritized fan engagement by designing with the player in mind. My work wasn’t just about aesthetics—it was about creating visuals that resonated with Madden’s dedicated community, enhancing the user experience and keeping players excited throughout each season.•Cross-Platform DesignI crafted assets that seamlessly adapted across platforms, ensuring consistency and visual excellence whether displayed in-game, on mobile, or as part of promotional campaigns.In this role, I combined creativity, agility, and a player-focused mindset to deliver visually compelling content that kept Madden NFL engaging, relevant, and exciting for its fans.

At Earl Enterprises, my role went beyond creating menus or promotional materials—I was shaping how people felt about the brand. My work ensured that every visual asset, whether an e-blast or a printed menu, triggered trust and consistency, reinforcing the brand’s identity in ways that customers might not consciously realize but always appreciated.Key Duties• Design Creation & Style Guide AdherenceI developed high-quality, on-brand assets that resonated with our audience by following (and sometimes evolving) our style guides. Maintaining visual consistency was about more than aesthetic—it was about fostering an emotional connection and reinforcing the customer’s belief in the brand’s reliability.• Asset Preparation & Quality ControlWhether for print or digital, I optimized design files to ensure every detail was perfect. I took pride in obsessing over the smallest elements, knowing that even the tiniest inconsistency could undermine customer trust. By ensuring production-readiness, I maintained brand quality across all platforms.• Collaborative Development & Project ManagementI worked closely with designers, marketing teams, and stakeholders, translating their ideas into visuals that not only looked great but delivered on business objectives. Juggling multiple projects, I made sure deadlines were met without sacrificing creativity or quality.• File Management & Trend AwarenessEffective design isn’t just about what the customer sees; it’s also about what’s behind the scenes. I kept design files organized and accessible, while staying on top of design trends to keep the brand’s visuals fresh and engaging—without losing sight of the brand’s core values.• Feedback IncorporationI embraced feedback as part of the creative process, using it to refine my work and elevate the brand’s visual identity. Every project was an opportunity to learn, adapt, and ensure the final product was better than the last.

As a Multimedia Designer for the Ninth Judicial Circuit, my goal was to bring clarity and human connection to a system often seen as distant and complex. My work went beyond creating visually appealing content—I focused on using design as a strategic tool to shift perceptions and make legal communication approachable.Key Duties:•Clarity in ComplexityIn a field dominated by legal jargon and rigid structures, I made it my mission to simplify. Whether designing brochures or social media graphics, my goal was to transform dense information into engaging, accessible content. Every piece was crafted to humanize the judicial process, making it more relatable and easier to understand for the public.•Building Trust Through DesignOne of my proudest projects was shaping the branding for the "Open Ninth" podcast. Through thoughtful design and storytelling, I helped demystify the legal process, presenting experts in a way that felt trustworthy and approachable. This wasn’t just about graphics—it was about creating a visual identity that fostered a sense of connection between the court and the community.•Purpose-Driven DesignEvery asset I developed, whether print or digital, had a clear purpose. It wasn’t just about aesthetics—it was about using design to bridge the gap between the judiciary’s mission and the public’s expectations. My designs helped make people feel seen, heard, and understood, aligning with the court’s goal of fostering trust and transparency.•Emotion in a Rational SpaceBy blending visual storytelling with empathy, I turned traditionally dry legal content into something that resonated emotionally. My designs worked on both a rational and emotional level, using subtle cues to change how people viewed the court’s role in their lives.In all my work, I aimed to use design to not only inform but to connect, helping the judiciary better serve the community it represents.

•Strategic Visual StorytellingI guided clients in crafting design strategies that resonated with their target audiences, focusing on visuals that didn’t just look good but aligned with business objectives and customer psychology. My approach was always about creating designs that connected on a deeper, human level—not just surface aesthetics.• Brand Messaging Through DesignI translated complex brand messages into visuals that communicated clearly and emotionally, from logos to product illustrations. Understanding the core of a client’s message was key, and I used design to amplify that message in a way that captured attention and engagement.• End-to-End Creative DevelopmentWhether sketching concepts by hand or working with advanced design software, I handled projects from start to finish—creating everything from logos to website graphics. Each project balanced creativity and functionality, intending to make the visuals not only stand out but also enhance the user experience.• Crafting Cohesive Brand ElementsI carefully curated colors, typography, imagery, and layouts to ensure every design was cohesive and reflective of the brand's identity. Every decision was deliberate, helping to strengthen brand recognition and foster an emotional connection with the audience.• Client-Centric CollaborationCollaboration was key. I presented concepts to clients, worked closely with them to gather feedback, and refined designs to ensure the final product exceeded expectations. My focus was always on delivering a design that aligned with the client’s vision while elevating their strategic goals.• Detail-Oriented ExecutionI ensured every design was technically sound and visually flawless, reviewing every detail meticulously before production, whether for print or digital platforms. Delivering polished, error-free work was a priority, ensuring the final product was ready for any platform.

At BioPlus Specialty Pharmacy, my role was about more than just creating marketing materials—it was about making sure every interaction with clients and internal teams was seamless, efficient, and meaningful. Every mailer, brochure, and digital asset I helped develop was crafted to strengthen customer relationships and position BioPlus as a trusted partner.•Sales Materials & Content CreationI developed and formatted sales materials, from mailers to digital packages, ensuring they were not only on-brand but also strategically aligned with our business goals. Every piece was designed to engage our audience, subtly reinforcing trust and credibility in the market.•Cross-Department Communication & SupportI acted as a vital link between sales teams and internal departments, handling administration and facilitating smooth communication. My role helped eliminate inefficiencies, allowing the sales team to focus on client engagement without getting bogged down in operational details.•Order Management & Timely DeliveriesLogging and reviewing orders was about more than just organization—it was about ensuring the sales team had what they needed when they needed it. I coordinated the timely delivery of marketing materials, ensuring our initiatives remained on track and effective.•Database Management & Inventory ControlI maintained the marketing database, ensuring all records were up to date and accessible while overseeing inventory of the marketing library. My meticulous attention to detail ensured the sales team always had the right tools at their disposal.•TAP Program AdministratorAs the TAP Administrator, I ensured the program’s smooth operation, training new staff to use it efficiently. By empowering the team to leverage this tool, I contributed to smoother workflows and ultimately a better customer experience.

At Orlando Legal Document Services, my role was more than just managing digital documents—I was streamlining the legal process and creating efficiency for clients and colleagues. I specialized in the often-underappreciated art of electronic document management and reprographics, where precision and speed were vital.•Electronic Services & Document ManagementI managed the scanning, printing, and copying of complex legal documents with an obsessive attention to detail, ensuring every file met both state and federal requirements. The challenge wasn’t just technical; it was about ensuring legal professionals could trust that their documents were handled with absolute accuracy, reducing friction in high-stakes situations.•Vendor Coordination & Relationship BuildingPart of my role was to liaise with outside litigation support vendors, acting as a bridge between our in-house team and external partners. By fostering strong business relationships, I contributed to the smooth flow of work, ensuring that our clients’ needs were met on time and with exceptional quality.•Driving Operational SuccessMy work went beyond routine tasks. I played an instrumental role in our team achieving a new high in our quarterly review, leveraging my graphic design skills to enhance the quality of our document production. Ensuring that everything we produced was technically correct and visually polished helped elevate the perception of our services within the legal community.