Step-Har Medical is a biomedical repair company located in Fountain Valley, California. Our culture promotes building successful relationships and creating long-lasting partnerships that promotes mutual success.

Leading a full-service marketing company focused on conversion-based SMS Mobile and Text marketing, Online and Print advertising campaigns: SEM, web optimization model development and deployment, and Content Management (CMS). Client & Business Need: Transition from a discount-focused sales model to a Loyalty Rewards Program to promote repeat business at higher margins.*Created custom tailored marketing campaigns, using keywords, short codes, and sweepstake offers to promote opt ins. *Integrated Media Management to blend Text Message Marketing with Social Media to help small-to-medium-sized businesses identify and connect with local and loyal customers. Client & Business Need: Home Improvement Company, with 200 field reps and a call center staffed by 60 telemarketers — reduce cost per acquisition and generate more geo-targeted referral business. *Increased revenue by 27% in less than 18 months and reduced cost per acquisition by 80%.*Negotiated a Pay for Performance print campaign and a geo-targeted, direct-mail campaign. Client & Business Need: Major Plastics Distributor, covering 12 states — capture larger market share and expand presence to all 50 states.*Developed 12, 24, and 36-month marketing and growth plan, with detailed matrix and benchmarks for Search Engine Marketing (SEM) and SEO Search Engine Eptimization *Delivered eCommerce site, tied into POS system and warehouse network to insure timely delivery and competitive pricing. Client & Business Need: Storage Company: Reduce advertising costs and track advertising investment by location to increase business appeal as an acquisition target by a national company. *Negotiated peripheral pricing with publishers and added online product. Set up geo-targeted, Ad Words’ campaigns and landing pages for each location. *Reduced advertising costs 40% and increased occupancy rate by 18%, while diversifying marketing portfolio. Business was sold at a favorable price to a $100 million company.

Maintaining a high level of professional and ethical standards in all business transactions.Serving as subject matter expert for trade show transportation.Delivering prompt and professional logistics solutions.Exhibitor growth development and maintenance.Sales and personal business development training.Responsible for directing all transportation activities.Monitor and manage exhibitor transportation costs.Develop relationships with trade show transportation contacts, carriers, service contractors, terminal personal and trade associations. Liaison between internal and external customers, vendors, exhibitors, customer service, warehousing, sales and marketing to ensure consistent service to all exhibitor segments.

Brought on board to resolve pressing issues that threatened long-term stability of an advertising agency, with $17 million in annual revenue. Within 36 months, led a team of sales professionals to capture 97 new accounts and $26 million in new revenue. Individually sold and managed 23 accounts with $10 million in revenue. Business Need #1: Reduce corporate exposure from having a single account generate 50% of total revenue. Worked with senior management to develop a business plan to diversify customer base and grow revenue.* Within 15 months, put the project into the black, after securing a larger revolving credit line to offer better terms than the competition.* Led team to increase revenue by 60%, within 3 years. Met financial goals and stayed one step ahead of major competitors, who eventually followed similar strategies.Business Need #2: Improve customer service levels that were deteriorating due to rapid business growth.* Designed a collaborative workflow and a new customer service model that included client teams comprised of a sales person, a pre- and post-sales person, and a graphic designer. * Introduced entire team to the advertisers and they loved the new team idea!* Improved company’s customer service results and streamlined production, resulting in improved sales results and advertiser retention. Business Need #3: Improve quality of lead generation, reduce high telemarketing turnover, and hire top-* Worked with CFO and President to create a plan to increase the quantity and quality of leads. Designed a 3-tier sales strategy that resulted in company retaining the most successful paid telemarketers in the industry; focused on long-term goals.* 90 days – introduced bonus plan that paid per set appointment* 180 days – paid a quarterly commission based on any account for which they secured the original appointment and who paid their invoices in a timely manner.