During my role over here, I spearhead and facilitate internal and external communications to educate colleagues and customers on growth opportunities. In addition to this, I collaborate with small and large format accounts with a key focus on primary accounts such as Allsups and Lowes market. Moreover, I serve as a category specialist and set captain for Murphy's while coordinating with teams at Delek and United Grocery. It was me, who targeted specific territories and engaged external retailors and buying teams in partnering with sales team to evaluate emerging opportunities for expanding beer category.Some of my key achievements during this role include:• Employed a range of IRI-syndicated and non-syndicated data resources to derive valuable customer insight and category analysis. • Consolidated findings from multiple sources to develop persuasive selling stories and presented outcomes using PowerPoint in an engaging and visually appealing format.• Utilized JDA space planning software to create effective merchandise displays in accordance with category and retailer strategies.

I led and managed a team of salesmen and merchandisers in Dallas ABI Sales area, managing calls on a large geographic area with several National chains and C-Stores. Moreover, I assisted Area Sales Managers in managing several higher-volume territories and key accounts. Furthermore, I managed Off Premise Chain National Accounts with a key focus on driving growth and revenue for assigned chains. One of my core responsibilities is to act as the primary point of contact for Anheuser-Busch and Specialty Products, Allsup’s, E-Z Mart, Lowe’s Market, CEFCO, and AAFES within the Ben E. Keith Footprint to develop and execute ABI & Specialty objectives and portfolio. I also served as a Category Captain for Allsup’s, E-Z Mart, and AAFES and deployed schematics based on sales numbers for chains through IRI, internal, and external sales data. I also maintained store-level call frequency and implemented a ride-with schedule in cooperation with branch team members to drive strategic outcomes. Furthermore, I provided business reviews to chain buyers on a daily basis to analyze past sales and identify anticipated growth opportunities.Some of my key contributions during this tenure include:• Collaborated with store managers and owners to provide sales data and profit margin analysis, facilitating bottom-line growth of the business.• Utilized fact-based selling strategies to expand shelf space and meet monthly/quarterly sales goals.• Maintained Category Management files and current sets, keeping detailed records of product performance and market trends.• Coordinated brand plans and sales strategies throughout all markets to ensure proper implementation of brand marketing plans and demonstration activities at store level.• Cultivated personal and professional relationships with buyers and category managers across all assigned chains.• Acquired over 7000 key facings and increased space percentage, exceeding sales targets and revenue goals for portfolio of national accounts.