Ralph Blessing

Ralph Blessing Email and Phone Number

President of Blessing Resources LLC @
Ralph Blessing's Location
Greater Chicago Area, United States, United States
Ralph Blessing's Contact Details
About Ralph Blessing

Over 30 years of experience in brand strategy/management, innovation and qualitative/quantitative market research with global experience in B2C and B2B in CPG, software auto, financial services, durables, retail and health care. Have helped create and lead launches of numerous $100 million+ innovations - as well as renovating and (re)energizing established brands. Strong passion for building and developing teams.

Ralph Blessing's Current Company Details
Blessing Resources LLC

Blessing Resources Llc

President of Blessing Resources LLC
Ralph Blessing Work Experience Details
  • Blessing Resources Llc
    President
    Blessing Resources Llc Oct 2015 - Present
    We focus on helping brands grow through winning strategy, innovation, and actionable insights. We use projective tools that tell you where the market (and your brand) can go into the future vs. where just where they are today.
  • Ameritest
    Managing Director
    Ameritest Jan 2014 - Nov 2015
    Opened Chicago office and led Brand Strategy and Qualitative practice areas. Helped business topline to grow 20% by introducing Ameritest approach to new clients.
  • Gfk Custom Research North America
    Executive Vice President - Gfk Strategic Innovation (Was Arbor Strategy Group)
    Gfk Custom Research North America Aug 2008 - Dec 2013
    Nuremberg, Bavaria, De
    Developed, sold and led long-term innovation projects for clients where we identified emerging white space, creating innovation platforms, ran ideation and refined/tested new concepts across a variety of CPG, OTC and other categories. Also helped develop GfK projective segmentation approach and was an active qualitative moderator. Led and presented "The Future of Autos" study at the Consumer Electronics Show in Las Vegas.
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  • Indiana University Bloomington
    Adjunct Professor
    Indiana University Bloomington 2010 - 2011
    Bloomington, Indiana, Us
    Taught MBA level course on "Building Brand Equity".
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  • Arbor Strategy Group
    Executive Vp
    Arbor Strategy Group Jan 2006 - Aug 2008
    Us
    Generating consulting leads, designing projects, leading team, moderating, designing quantitative research and presenting final recommendations to senior management.
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  • Unilever
    Suave Marketing Director
    Unilever 2001 - 2006
    Blackfriars, London, Gb
    Led the global Suave Masterbrand team. 5 year strategy led to over $500 million in growth along with significant margin improvement. Suave became the #1 most popular beauty brand in the US. Successfully introduced brand mix in other Unilever markets.
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  • Unilever
    New Brand Development Director
    Unilever 2000 - 2001
    Blackfriars, London, Gb
    Led development of three new hair care launch mixes and the national launch of ThermaSilk Hair Care. In year one Thermasilk exceeded sales / budget by 40%, with retail sales well over $100 million, and was rated 'Most successful new hair care launch in history of category' by the Wall Street Journal.
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  • Unilever
    Global Innovation Director - Hair And Antiperspirant
    Unilever 1997 - 1999
    Blackfriars, London, Gb
    Led development of global innovation platforms and new brand / product development, coordinating regional innovation centers, R&D and brand teams. Led initial exploration for how to launch Axe in US and determine brand extendability for Dove into hair and deo categories.
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  • Helene Curtis
    Hair Care Category Director
    Helene Curtis 1996 - 1997
    Us
    Led brand marketing and innovation for the US consumer hair care portfolio ($700 million) with Finesse, Salon Selectives and Suave.
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  • Helene Curtis
    Director Marketing Research
    Helene Curtis 1987 - 1995
    Us
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  • Sc Johnson
    Market Research Manager
    Sc Johnson Jul 1984 - 1987
    Racine, Wi, Us
    Worked on personal care brands (Edge, Curel, Agree, Halsa) on all market research needs including shopper, retail, consumer insight, innovation and advertising. Insights on sampling helped Edge grow over 50% in 3 years. Helped develop Curel idea for successful launch.
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Ralph Blessing Skills

Marketing Research Market Research Customer Insight Marketing Strategy Marketing Segmentation Strategy Advertising Consumer Behaviour Competitive Analysis Management Strategic Planning Consumer Products Business Strategy Advertising Research Brand Development Brand Management Focus Groups Brand Equity Product Development Fmcg Brand Architecture Management Consulting Analytics Consumer Insight Consumer Behavior Product Innovation Integrated Marketing Cross Functional Team Leadership Leadership Positioning Market Analysis Marketing Management Fast Moving Consumer Goods Shopper Marketing Marketing Communications Competitive Intelligence

Ralph Blessing Education Details

  • Indiana University Bloomington
    Indiana University Bloomington
    Marketing And Human Resources
  • Butler University
    Butler University
    Business And Economics
  • North Park University
    North Park University
    Seminary

Frequently Asked Questions about Ralph Blessing

What company does Ralph Blessing work for?

Ralph Blessing works for Blessing Resources Llc

What is Ralph Blessing's role at the current company?

Ralph Blessing's current role is President of Blessing Resources LLC.

What is Ralph Blessing's email address?

Ralph Blessing's email address is ra****@****aol.com

What is Ralph Blessing's direct phone number?

Ralph Blessing's direct phone number is +163048*****

What schools did Ralph Blessing attend?

Ralph Blessing attended Indiana University Bloomington, Butler University, North Park University.

What are some of Ralph Blessing's interests?

Ralph Blessing has interest in Collecting Antiques, Home Improvement, Reading, Shooting, Gourmet Cooking, Sports, The Arts, Home Decoration, Children, Cooking.

What skills is Ralph Blessing known for?

Ralph Blessing has skills like Marketing Research, Market Research, Customer Insight, Marketing Strategy, Marketing, Segmentation, Strategy, Advertising, Consumer Behaviour, Competitive Analysis, Management, Strategic Planning.

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