Ralph Conner, Cfsp Email & Phone Number

Greater Seattle Area

Representing all the NAB brands, with a focus on two of the Northwest’s oldest craft breweries, Pyramid and Portland Brewing to maintain market share. With growth coming from educating consumers on the high quality product versus larger mass produced brands.  Manages, communicate job expectations, provides support and motivates a team to meet expected Key Performance Indicators  Generate and manage sufficient days on hand, on a SKU level, for entire NAB portfolio within assigned distribution network to maintain proper inventory levels Ensure accurate forecasting, that influence future orders such as; selling days, weather, historical and competitive activities, and prior year buying patterns

Seattle, Washington

Accountable for growing cider sales and distribution in the western region for Pabst’s newly acquired cider division. Utilizing the strong Pabst network of distributors to educate and increase Vermont Cider Company’s brand awareness and develop customer relationships through retailer incentives.  Increase awareness, distribution and sales performance by working with Pabst Brand Area Managers and distributor district managers and supervisors Provide brand support in both on and off premise sampling events and promotions Educate retailers on having the right pricing and assortment of ciders to maintain growth  Managed chain account monthly promotional plans and trade budgets Participate in market with crew drives, to survey retail pricing and communicate best practices within the cider category Conduct monthly distributor sales performance and execution reviews

Greater Seattle Area

Accomplishing a record breaking $11.2MM in sales volume within a two year period, resulted in Mikes becoming the top selling “flavored malt beverage” throughout the Northwest and US markets. Trusted relationships in the region provided a platform for driving volume through sampling and on promotional events.  Distributor manager that held trusted relationships with district managers and sales teams Increased brand awareness through all forms of media advertising support Participated in trade shows, community events and sampling opportunities Developed a training method for distributor sales reps on how to present and successfully sell in a new brand concept.

Greater Seattle Area

Develop regional strategic initiatives, managed sales and marketing trade budgets, and all wholesaler activities through key retailer relationships in the on and off premise with Marine View Beverage, Sound Beverage, Crown Distributing and Alaska Distributors.  Exceeded targeted sales volume year after year, with focus on distribution in high volume territories Awarded “Field Sales Manager of the Year” in 2003 for the Western Region