• Created campaigns and implemented digital marketing strategies across multiple channels, such as social media, search engines, display advertising and email.• Managed multi-million-dollar budgets, overseeing campaign spending and optimizing allocation to maximize ROI.• Managed performance-based campaigns across Google Ads, Facebook Ads, Instagram, Twitter, Criteo, and other digital advertising platforms.• Analyzed data and insights to guide future campaign improvements. Prepared performance reports and communicated progress, challenges, and areas for improvement with relevant teams or clients.• Monitored KPIs and ensured that campaigns are meeting or exceeding expectations.

• Handled multiple projects with different clients for the purpose of developing or updating their platforms (websites, apps)• Created requirements definition documents and functionality documents which detail exactly what the clients need in order to make sure that everything is clearly defined and easily understandable in a way that any misinformation, misunderstanding and assumptions taken by any of the parties involved were eliminated• Designed mock-ups and wireframes for the clients' platforms• Made sure the requirements set by the clients were always met by the developers and all projects were submitted on time

• Conducted a market research analysis to identify profitable markets for the taxi industry, thoroughly studying every European and Asian market• Calculated the expected profits in each market taking into consideration the different costs of operations, taxations and fixed costs in order to finally pin-point the most profitable markets for the company• Collaborated with a team of in-house designers to create marketing ads such as flyers and posters for the Lebanese market• Guided and directly influenced the direction of the company. The company's expansion today into Europe is based on my studies

• Assisting the NGO with accounting studies• Assisting with delivery and reception of donations• Created marketing campaigns to spread awareness

• Worked on the development and realization of four projects: Biryt Energy Drink, Aguassima Sparkling Water, RPM-120 Paramedical Products and Sahtein At Home the Ghost Kitchen• Managed the products' online presence and spread product awareness mainly in the MENA region• Led a team of designers and a team of web developers to create recurring ads and web platforms for each product. The ads helped increase our fan base by 3-5% monthly and drive traffic to our websites, which helped secure leads with multiple distributors internationally• Developed point of sale material for different markets in English, Arabic and French. Created posters, danglers, flyers, video/radio commercials to help with lead generation and brand awareness• Created benchmark studies comparing all our products' business processes and performances to the best practices from other similar companies• Conducted a market research and landscape analysis to decide on the marketing & pricing strategy• Developed our products' branding strategy and guidelines• Persuaded many clients (wholesalers, retailers, HORECA, agents...) from different markets to buy our products, and participated in deals and negotiations• Managed the products' launch and marketing campaigns• Generated comprehensive sales leads consisting of over 3,000 contacts spanning the globe which produced a profit margin of around 3-6% monthly depending on the product