Educating clients on Mackenzie products and servicesAddressing inquiries from our clients through phone callsProviding superior customer experience by guiding clients towards an appropriate solutionBuilding relationships with clients to create loyalty towards Mackenzie InvestmentsProactively contacting financial advisors, dealers and other financial institutions regarding outstanding requirements.

Outbound callingGenerating leads and prospecting for customers

Developed and executed trade marketing programs to enhance brand presence and sales across Iraq and at all levels.• Aligned marketing strategies with the brand mission and organization vision to increase brand equity and establish strong sales• Analyzed sales reports and market intelligence reports with suppliers and management and set action plans accordingly.• Ensured proper execution of in-store and online sell-out programs• Worked closely with the sales team on customer specific Trade Marketing plans/needs• Analyzed market conditions and made recommendations to develop trade promotion plans; created strategies to promote offerings and motivate trade partners• Analyzed the performance of marketing programs to identify opportunities for optimization.• Used gap analysis to plan distribution and MSL tactics to develop brand market share• Analyzed sell-out data and measure the effectiveness of our in-store efforts• Developed incentive schemes for the sales team to direct efforts and achieve sales and distribution targetsOver delivered my Johnson and Johnson 2022 yearly sales target by 5%Contributed to acquiring FEM, DABUR sub-brand, with an estimated yearly sale of $2 MillionSuccessfully launched 4 sub-categories in Malizia and achieved the targeted coverage

Managed the supply, sales activities, and marketing activities for PlayStation, Logitech, Eastpak, Casio, Tungsram, TCL, Grohe, Toshiba• Negotiated orders and marketing support with suppliers based on sales forecasts• Submitted sales reports and market analysis reports to suppliers• Planned monthly sales targets by salesperson and managed their daily activities• Designed trade offers and consumer offers to achieve monthly objectives• Monitored competitors’ activities/market dynamics and responded accordingly• Negotiated business joint development agreement with key customers• Monitored brand expenditures and return on investment (ROI)Successfully launched the PS5 in the Lebanese market with 95% national coverage, achieving it in less than 25% of the expected timeline.Achieved sales target despite local currency devaluation and covid-19 lockdown restrictions

Sold mentioned brands portfolio to the organization's top accounts: • Planned and executed events to increase product awareness• Submitted market intelligence reports and proposed consumer offers • Conducted business reviews with the customers to develop growth plans• Followed up on account reconciliation Increased unit profitability by 5.5% by managing the sales fundamentals by customer account and implementing the right follow-up process on payment collection and credit terms.

Sold Duracell batteries (2012-2014), Toshiba batteries, Grohe, Tungsram, General Electric and TCL light bulbs to top 6 Key accounts (including Carrefour)• Reported competitors’ activities to the sales manager• Planned, executed, and analyzed promotional activities• Monitored the shelf share in accordance with the joint agreement with each accountAchieved 40% growth in sales in my first 2 years and maintained growth in sales for the following yearsIntroduced light bulb consumer offers to supermarkets and included them in 3 account’s catalogs