Ralph Rosa Email & Phone Number

Philadelphia, Pa, Us

· Attainment of annual sales, trade-spending and profit goals· Analyze shipment and consumption data to help deliver overall goals· Responsible for overall financial management (Trade Spend, Deductions, Slotting, SG&A)· Build relationships with Kroger customer buyers to maximize results· Collaborate with internal sales and marketing teams to strategically grow with customer

Ewing, New Jersey, United States

•Insures alignment of strategic trade and brand marketing initiatives across the Category •Lead the annual Customer / Category Planning process, ensuring that all organizational requirements are met from a timing and data integrity standpoint •Provide the detailed analysis required to make recommendations on allocations of Incremental funds to be spent against key corporate initiatives •Ensures efficient management of workflow and information between Category and Field Sales •Coordinate the new product development process for the entire brand life-cycle. •Ensures DSMPs are accurate and deployed based on inputs from Sales Analytics and Business Solutions and Category Management •Represent sales in the S&OP process and resolve supply/demand/forecasting issues with cross-functional teams (Demand Planning, Customer Service and Marketing) and communicate accordingly to Sales. •Develops deployment materials for the Sales Playbook (DSMPs)

Ewing, New Jersey, United States

• Responsible for the coordination and execution of customer businesses plans that meet brand strategies and deliver corporate growth, trade spend and profit objectives• Identify and communicate class of trade specific sales opportunities and potential risks, developing execution plans with field sales to close business gaps on sales and/or profit• Provide the detailed analysis required to make recommendations on allocations of Incremental funds to be spent against key corporate initiatives• Manage the annual bottom up planning process including active support and analysis for key strategic customers as well as providing ongoing feedback and presentation of customer plans and corporate risks and opportunities to headquarter functions.

- Manage a team of 4 direct reports- Partner with client to build relationships with senior decision-makers- Maintain client relationships with adaptability and urgency- Identify opportunities to enhance a project by working across teams at Nielsen- Serve as one of two associates onsite supporting client’s entire sales organization (category management, insights and trade marketing)- Turn pain-points into client solutions through analyzing data

- Support sales and provide insights and analysis for all of Church & Dwight’s categories- Develop tools and reporting against Category Management needs- Apply market and industry knowledge to conduct issue based analyses to come up with proactive insights and action oriented recommendations- Prepare effective, analytically focused presentations for the client- Actively participate in and identify opportunities for efficiencies, automation, standardization and way to simplify processes- Serve as mentor

- Supporting Johnson & Johnson’s Beauty Business (Aveeno, Neutrogena, Lubriderm brands)- Analyze and interpret big data to provide insights to client-Simplify data into a compelling story that will be presented to clients and used by industry leaders to set strategy-Understand the needs of the client and collaborate with the team to recommend Nielsen products and solutions that meet client needs-Provide periodic and ad hoc reporting analysis-Train and assist client team members with Nielsen systems and facts-Power user of Nielsen systems

•Access client business and environment to better improve their insight •Consult on business framework structure in order to align with corporate strategic plans and implementation •Design custom databases for clients to help track their company's business and growth•Act as liaison between clients and internal team members in order to influence implementation of process changes required to increase effectiveness.•Chosen as one of five associates to design framework of ECOM database builds for top organization 2017 project with projected revenue north of $3.5MM•Consult on Nielsen platforms so they can better use our tools to improve their insight•Develop and strengthen relationships between client and company in order to drive to recommendations which significantly influence policies or programs.•Perform presentations for client to see how their decisions will affect their business

Customize databases for clients with Nielsen data through platforms to measure the company's business and growth.- Socialize and formulate new database builds for clients- Performed weekly/monthly quality checks on the data and ensure on-time data delivery- Interacted with and advised internal client service team regarding client database needs and changes- Work directly with Manufacturing clients- Build collaborative working relationships with external clients and internal departments- Actively participate in cross-functional projects and Key Client transitions- Mentor/Assist new associates