Chief Executive Officer
CurrentI started working with e-commerce in 2016, expecting to learn more about this market. I’m responsible for:- Development of the whole strategy, segment choice, product, suppliers and target audience;- UI/UX design, SEO;- Emails marketing, Ads campaigns on Google AdWords, Google Merchant and Facebook Ads/Instagram.- Customer support channels.Since the beginning, I’ve been improving constantly the website with regularly customer’s feedbacks, making user and design tests, new ways of acquiring new customers and old customers retention, through analysis of BI reports.Here are some highlights:- More than 50k products sold, to 93 different countries- 18% abandoned checkout recovery- 30K visitors monthly- 22% returning customer rate