Ralph Chaplin Email & Phone Number

San Antonio, Texas, United States

- Designed a range of Software as a Service (SaaS) products, encompassing benefits administration software, benefits enrollment software, a voluntary benefits platform, and a mobile app for our benefits enrollment software- Implemented iterative design methodology, utilizing user feedback and cross-functional collaboration with Operators, Executives.

• Founded the marketing department and created a detailed marketing plan that was to be executed within a twelve-month period
• Discovered that over 50% of pre-hire marketing expenditures were producing a net-loss and rectified our spending within my first month
• Led efforts to revamp all our marketing collateral and established consistent branding throughout all customer-facing avenues
• Returned immediate business from new services we launched through the help of email blasts and in-box collateral I developed
• Developed and led our lead gathering and conversion initiatives by establishing a CRM system and sales protocol for all sales employees to follow

San Antonio, TX

• Optimized our website and increased monthly visitors by over 1000%; becoming the fastest growing college website in the country.
• Improved monthly inbound leads by 500%.
• Led efforts to monetize the website, which now contributes to 20% of total revenue, up from 0%.
• Designed our weekly email newsletter and increased subscribership by over 2000%.
• Managed and administered over 6000 leads and 56 accounts in our Salesforce system.

San Antonio, Texas Area

• Optimized website to appear first in search engine results when searching for business
• Introduced Social Media Leads through Facebook advertisements
• Increased click-through numbers on car listings by 20%
• Negotiated contracts with media partners for lower rates and higher impressions
• Trained Sales staff on how to effectively engage potential customers
• Created all print, radio, social media, and event designs and writing

San Antonio, Texas Area

• Executed Local Store Marketing to reach 200+ businesses & 10,000+ people a year
• Developed Guerrilla Marketing plans to heighten brand awareness in the local area
• Engineered Grassroots initiatives by incentivizing word of mouth about our business
• Coordinated networking and catering events with Yelp and other organizations
• Introduced new streams of income with Salt Scrub products and Dinner Cruises
• Represented the restaurant publically at organizations and on local live television

San Antonio, Texas Area

• Created and coordinated events to market the Eva’s Escape’s brand
• Formed and maintained relationships with businesses in the local community
• Managed the social media and online presence of the company
• Learned the customer service expectations of the Bed & Breakfast industry
• Promoted the business through public presentations with branded attire
• Participated in team meetings with original ideas and team building exercises

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Cardinal Chorale, Business Club, Etiquette Dinner, Guest Speakers, Marketing Projects.-Marketing classes in.

Code Immersion Certificate, Full-Stack Web Development

- HTML - CSS - JavaScript - JQuery - Bootstrap - Command Line - Ruby - Test Driven Development - Rails - Git - Github - SQL - API's - AJAX.