- Designed a range of Software as a Service (SaaS) products, encompassing benefits administration software, benefits enrollment software, a voluntary benefits platform, and a mobile app for our benefits enrollment software- Implemented iterative design methodology, utilizing user feedback and cross-functional collaboration with Operators, Executives, Management, Account Managers, and Developers to deliver optimal designs- Led quality assurance to address UI issues and implement UX solutions across all platforms based on feedback- Consulted on HTML/CSS projects across our product line, as well as designed and developed the HTML, CSS, and Javascript for our sales page, myworkplace.net- Effectively managed and organized all design tasks using Agile methodology, ensuring timely completion of project deliverables while meeting all requirements

• Founded the marketing department and created a detailed marketing plan that was to be executed within a twelve-month period• Discovered that over 50% of pre-hire marketing expenditures were producing a net-loss and rectified our spending within my first month• Led efforts to revamp all our marketing collateral and established consistent branding throughout all customer-facing avenues• Returned immediate business from new services we launched through the help of email blasts and in-box collateral I developed• Developed and led our lead gathering and conversion initiatives by establishing a CRM system and sales protocol for all sales employees to follow

• Optimized our website and increased monthly visitors by over 1000%; becoming the fastest growing college website in the country. • Improved monthly inbound leads by 500%. • Led efforts to monetize the website, which now contributes to 20% of total revenue, up from 0%. • Designed our weekly email newsletter and increased subscribership by over 2000%. • Managed and administered over 6000 leads and 56 accounts in our Salesforce system.

• Optimized website to appear first in search engine results when searching for business• Introduced Social Media Leads through Facebook advertisements• Increased click-through numbers on car listings by 20%• Negotiated contracts with media partners for lower rates and higher impressions• Trained Sales staff on how to effectively engage potential customers• Created all print, radio, social media, and event designs and writing

• Executed Local Store Marketing to reach 200+ businesses & 10,000+ people a year• Developed Guerrilla Marketing plans to heighten brand awareness in the local area• Engineered Grassroots initiatives by incentivizing word of mouth about our business• Coordinated networking and catering events with Yelp and other organizations• Introduced new streams of income with Salt Scrub products and Dinner Cruises• Represented the restaurant publically at organizations and on local live television

• Created and coordinated events to market the Eva’s Escape’s brand• Formed and maintained relationships with businesses in the local community• Managed the social media and online presence of the company• Learned the customer service expectations of the Bed & Breakfast industry• Promoted the business through public presentations with branded attire• Participated in team meetings with original ideas and team building exercises