Delivering multichannel creative services to brands with a specialty in direct response and retail health, beauty, and better living categories. Leading company's creative teams, managing campaigns and projects, providing scripting and copy, and acting as a fully-functional external creative department.

Built company’s first in-house production studio and post-production department. Wrote short-form TV production scripts. Oversaw all television and web video content creation both in-house and with third party production houses. Coordinated with legal department and law firms for FDA and FTC compliance. Directed, reviewed, and approved all post-production TV work. Completed all projects within or below budget.Worked with management as company pivoted from direct response to retail. Created TV advertisements that helped company’s brands become category best-sellers at major retailers such as Walmart.Participated in company’s first successful expansion into an international market by writing and producing product ads for Canadian television networks.Oversaw development of all copy, graphics, and videos for product pages at Amazon.com and Walmart.com.Coordinated new product launches with upper management. Participated in new product development and advised on product formulation and claim language. Oversaw all video media for launches included television, web, and social media content. Worked with Graphic Director on all product labels, brochures, mail pieces, and other supplemental print materials.

15 years experience in screenwriting and directing. Authored and directed multi-award winning feature-length motion picture currently in distribution on digital channels (including Video on Demand, Amazon, and iTunes).Authored and directed two award-winning short films.Appears as a panel speaker and expert on independent filmmaking at film festivals and colleges.Proficient in film and audio editing. Familiar with Final Cut Pro, Adobe Photoshop, Sound Forge, and SONY Vegas.

Created and maintained company's multimedia assets. Wrote short-form TV and radio scripts. Edited all radio recordings. Directed, reviewed, and approved all post-production TV work. Wrote: pre-sale articles and product lander pages for online marketing funnel; emails for partial sale, win-back, and retention efforts; explainer videos for acquisition and retention; text for inclusion in direct mail pieces and product instructional booklets. Wrote and created motion video assets for social media.

Managed 6 direct reports. Coordinated new product launches with upper management. Acted as liaison to production houses, talents, and industry professionals. Completed all projects within or below budget. Wrote short-form and long-form radio and TV production scripts, live endorsements, and interview guides. Coordinated TV shoots, crews, and talent. Directed, reviewed, and approved all post-production TV work. Wrote, produced, and directed celebrity endorsements. Oversaw and edited all radio recordings.Oversaw development of all graphic materials, including product labels, brochures, booklets, postcards, mail pieces, and other supplemental print materials. Wrote and edited advertisements for print publications. Drafted, edited, and approved website copy for landing pages, mini-sites, the main company site, and email blasts.Participated in product naming, trademarking, and domain vetting. Created and maintained company resources, including product sell sheets, public product information folders, and writing templates.