Ralph Hernandez Iv Email & Phone Number

Southern California

My overall objective is to generate new sales and increase overall interest in The Princeton Review – Higher Education Readiness by developing and managing strong and productive relationships with key constituents (retail, partnership and institutional) in a specified market. I am responsible for grassroots efforts at designated campuses and within the community. I am tasked with executing marketing strategy developed by the National Marketing Group in partnership with the local team to generate sales to reach measurable business results. Conduct informational and sales presentations at high schools, college campuses, and in the community. Build and nurture relationships with key administrators, faculty, student organizations and advisors to increase Princeton Review’s brand recognition and attendance at events that will lead to increased sales. Recruit, train, manage and coach part-time assistants and Campus Representatives to achieve desired outcomes. Communicate and apply company-wide strategy, initiatives, and programs. Develop programs to monitor and counter competitive activity. Plan and manage all promotional and operational aspects of running Princeton Review marketing events; prospect and participate in non-Princeton Review events to attract students. Understand local trends and assist in developing strategies and tactics to respond to market changes. In a nutshell I serve as a Higher Education Readiness expert and admissions expert in all TPR products.

Responsibilities: Create and Support the business relationship between DPD International and document solution providers/MFP resellers (such as Sharp, Mita-Kyocera, Samsung, Xerox, Toshiba, etc..) as well as software solution providers, IT and Telecommunication consultants. I coordinate product installs working directly with telecommunication providers, integrating GoldFax with traditional PBX to VoIP systems. Understanding a prospect’s enterprise wide "phone system" and overall network infrastructure is vital for our sales cycle to be successful. I call on Unified Communication consultants, C-Level decision makers and MFP resellers nationwide, with a primary focus on southern California. Reporting directly to the National Sales Director, I am tasked to find and qualify GoldFax prospects either to sell directly to or in a technical support role while teaming with a reseller. I perform in person or web based demonstrations (Webex), schedule on site meetings as required, and continue with the follow up until the sale and installation is complete.Experienced user of CRM tools such as SalesForce, as well as research tools Lead Lander and Jigsaw

Responsible for selling a full range of all digital multi-function devices, services and scan and workflow solutions to Commercial, K-12, Higher Education, Governmental and Health Care Provider accounts in the Riverside, San Bernardino and San Diego Metro areas. Delivered customer support plans, developed new applications, continuously improving customer satisfaction. Establish relationships with C level and senior management, IT and Purchasing/Procurement contacts.

Responsibilities: Sell full range of all digital multi-function devices, services and scan and workflow solutions to K-12, Higher Education and Governmental accounts in the Riverside, San Bernardino and Los Angeles Metro areas. Delivered customer support plans, developed new applications, continuously improving customer satisfaction. • Responsible for over 600 accounts in 3 counties which include: 25 cities, health care facilities, reprographic centers, State of California offices and Higher Education.• Served as Document Solutions Consultant – Responsible for sales of Enterprise-wide Content Management tools. Assess customer current scenarios and overall needs. Implement digital document capture, retrieval and workflow solutions.• City of Riverside – fended off aggressive competitive threat, upgrade entire city to latest digital offerings with the majority being high-end color MFD (to increase revenue stream). Implemented an IT-focused sales strategy that moved majority of Xerox MFD fleet to the city’s network, resulting in further “lock-out” of competition. • As County of Riverside Sales Solutions Executive, have mastered the county’s RFQ and RFP processes, allowing me to place Xerox in as many winning scenarios as possible, selling value over price. Win where you can and win a lot.

Whittier, Ca

Two term, elected school board member. My primary responsibilities were to:- Set the vision and goals for the district- Adopt policies that give the district direction to set priorities and achieve its goals- Hire and evaluate the superintendent- Adopt and oversee the annual budget- Manage the collective bargaining process for employees of the districtOverseeing the business of the district. as a school board member we were involved in approving the school calendar, adopting curriculum, overseeing construction, and approving contracts with outside vendors.

Responsible for the creation, coordination and implementation of all corporate training efforts (internet software tutorials and on-line courses) for employees and clients on multi-platform, provisioning (security access) software. Managed training facility with a LAN inclusive of Windows and Unix platforms.Produced and maintained schedule of product education courses, communicate directly with clients to coordinate billing and oversee travel arrangements. Coordinated education of new employees via an updated resource of internet links to software tutorials and on-line courses.

Coordinated initial efforts to contract education and test preparation services to schools in the Los Angeles Unified School District. Objective was to partner with the lowest Stanford 9 scoring schools to quickly and drastically improve student scores. Coordinated the creation of a new computer lab, and served as the public relations vehicle between Kaplan and the stakeholders at the various school sites. Managed and administered recruitment and training efforts of Kaplan instructors in proper use of the highly structured learning materials, student progress reporting tools, and test related software.

Managed the new student recruitment, admissions and enrollment efforts for a number of territories throughout California. Coordinated the University’s Latino student recruitment efforts. Territory included all of central and southern California, with concentrated efforts in Los Angeles, Orange County and Santa Barbara metro areas. Duties included:• Extensive interaction with potential and current freshman and transfer applicants, marketing the university to them, counseling them through the admission and financial aid process.• Reviewing of student applications and making a decision on their admission status based on university guidelines and other department/school dependent variables. • Coordinated K -12 university outreach initiatives, and worked in conjunction with other university projects to counsel, initiate and create materials for middle school to high school audiences.

Bs, Education/Instructional Technology

Activities and Societies: Society of Hispanic Professional Engineers, Latino Student Assembly, Resident Advisor, USC Latino Floors, Teen.

High School Diploma

Activities and Societies: Teen Safe-Rides, ASB Student Body President