- Directed all aspects of marketing strategy and design in the digital space while deploying leadership and managing a team of designers, videographers, and content developers- Strategized all digital marketing, SEO optimization, and executed the launch of new products, campaigns, and promotions- Optimized and ran all marketing communication: Email marketing and SMS marketing and automation- Relaunched European marketing efforts with new promotions, trainings, marketing campaigns, and communications services resulting in a 400% increase in sales volume for the market- Established and maintained systems of collaboration, teamwork, and communication between Marketing and other departments- Utilized Adobe Suite to design company assets and media, including Adobe PhotoshopCrafted a new sub-brand to cultivate the company's relationship with ayounger generation and embrace the digital space without undercuttingtheir traditional revenue and distributor market, including:-Developed the company's influencer marketing and value-based socialmedia growth strategy, and built an affiliate marketing system to supportrapid growth in a younger, digital demographic.- Designed the website, created the UI and UX graphic design, and provided supplemental coding to add functionality and realize crucial elements of user experience- Conceptualized brand identity and brand development including a unique accompanying graphic style and tone to use in communications

Springa Solutions is a multi-channel digital marketing and business growth consulting agency. We’ve managed online marketing for dozens of businesses across industries. We built custom, industry-specific strategies and campaigns for each client. We specialize in new business development.- Used data and marketing research to drive marketing decisions and communicated analytics in a digestible and meaningful way for clients- Created and tested arrays of ads, copy, images, videos, landing pages, andautomation to create effective marketing funnels- Ran paid social media campaigns including Facebook, Linkedin, YouTube,and Instagram, and developed organic growth strategies for social media- Acquired clients through various marketing channels(online advertising, email, paid social, organic social, LinkedIn)- Sales Management

Conducted research for various marketing professors at the Marriott School of Business as well as the BYU BioComms Lab. The research was based on current marketing literature and relied on statistical modeling. Conducted research in virtual reality, specifically its usability for nonprofits for messaging and fundraising, as well as research in other areas, working with 3-6 professors at a time.- Used statistics to carefully develop models and find meaningful variables- Coded using the languages R, Python, SAS, and STATA- Read and understood the majority of current marketing literature and important developments in the field of marketing.- Wrote and edited sections of research papers- Brainstormed dozens of research ideas and projects- Gathered biometric data with eye tracking, GSR, facial recognition, EEG, and UV camera technology- Developed macros to synthesize data for easy analysis- Wrote research proposals, analyzes results, presents findings, and collaborates on papers to be published in academic journals- Trained team members in equipment usage and oversees data collection- Contracted to work with businesses to improve their website's user interfaces