Ralph Choueiri Email & Phone Number

Dubai, AE

At Careem, we are driven by the purpose of simplifying people’s lives and building an awesome organization that inspires. Today, Careem is the region’s everyday Super App operational in 13 countries and over 100 cities. Our goal is to simplify people’s daily lives so that they can spend their precious time and mindshare on things that really matter and on.

KSA And UAE

• Nomu is a Venture studio, investing and operating in category-defining ventures at Seed and Series A. Championed bringing in a diverse portfolio of founders to NOMU to assist in building out their companies. Secured.
• Engineered NOMU Ventures from inception, recruiting and training people on company culture, governance, etc. Expanded core studio team of EIRs, product, engineering, growth, and technology.
• Launched 12 start-ups with 2 successfully graduating out the studio
• Secured a JV with a government entity and a conglomerate in KSA. The latter being Toyota - digitizing their leasing practice by building a platform to help customers transact out of a car lease.
• Exited Jumlaty to which I was co-founder - acquired to Appetito group

KSA, Oman And Lebanon

• Responsible for taking OLX digital offerings offline by designing and implementing complementary verticals to support the main classified business of the group - Cash My Car was one of the two verticals. I designed.
• Forged relationships with and onboarded 50+ car dealerships to the platform. Strategized and developed a backend to structure the whole operation, including design of inspection facility, logistics and a team to run it.
• Established $600K USD in GMV within 5 months with zero marketing spend.
• I later modeled the framework and implemented it at Adbul Latfi Jameel [Toyota] in KSA and led the merger between them and OLX. This initiative fully digitized all aspects of the second-hand car division of Adbul Latif.

Lebanon, UAE, Qatar

• Founded in Beirut, an on-demand car-care service startup to help people with the pains of waiting at gas stations and garages to service their car. The startup grew rapidly with healthy unit economics and expanded into.
• Structured supply operation from inception inclusive of a geo-fenced and localized product line, dispatching system with flexible working hours and performance-based incentive schemes.
• Transitioned company from 0 to 5000 monthly recurrent users while maintaining healthy unit economics. Double down on growth-hacking and lean acquisition GTM, which included an in house produced one-minute production.
• Raised $500K USD in seed funding and later $1.2MM in Pre-Series A round for expansion into new markets

Lebanon, UAE And Qatar

• Restructured a twenty-year old losing business, design audio systems/solutions, and transformed it into a profitable one, hiring and managing a team of 100+ people.
• Launched operations across Qatar and UAE; captured market share by 25% within two years.

Executive Program

Double B.S, Economics And Business Marketing - Distinction List

First Place in final Senior Project of class of 2009.

Minor, Psychology - Distinction List

New York City - Drums Intensive Year Program