Implemented new branding guidelines for network including logo and slogan redesign.Led national and local rollout campaigns for Vme Kids channel in conjunction with affiliate partner Comcast NBCUniversal.Spearheaded development and launch of new website to increase traffic and generate incremental revenue streams through ad network partnerships.Created national online book contest "Libros para mi Escuelita" that awarded underserved schools with Spanish language education… Show more Implemented new branding guidelines for network including logo and slogan redesign.Led national and local rollout campaigns for Vme Kids channel in conjunction with affiliate partner Comcast NBCUniversal.Spearheaded development and launch of new website to increase traffic and generate incremental revenue streams through ad network partnerships.Created national online book contest "Libros para mi Escuelita" that awarded underserved schools with Spanish language education materials.Oversaw all creative materials for trade and consumer marketing across all media platforms.Managed all digital and social media operations for awareness and engagement initiatives.Created monthly customizable promotional marketing materials for 43 affiliate PBS stations. Show less

Responsible for national media planning, buying and creative for both trade and consumer media.Developed concepts and managed all experiential events in national grassroots tour for network. 4 themed experiences, 80+ events, 25+ markets.Worked in tandem with account managers and clients to develop original U.S. Hispanic multichannel campaigns.Launched networks YouTube channel and monthly TV guide.Responsible for networks social media activities on Facebook and Twitter.

Oversaw 1,600 accounts in surrounding Metro NYC area generating $1.5MM of yearly revenue.Managed sales and distribution of 8 product categories, 125+ SKU's and 750+ price points.Launched new products in the field in conjunction with corporate marketing.Delivered quarterly presentation to third party distributors (30 reps) to promote new products and provided updates on life cycle of established products.Developed P&G Division training materials for Salesforce.com and P&G… Show more Oversaw 1,600 accounts in surrounding Metro NYC area generating $1.5MM of yearly revenue.Managed sales and distribution of 8 product categories, 125+ SKU's and 750+ price points.Launched new products in the field in conjunction with corporate marketing.Delivered quarterly presentation to third party distributors (30 reps) to promote new products and provided updates on life cycle of established products.Developed P&G Division training materials for Salesforce.com and P&G proprietary CRM software. Show less

Oversaw 900 accounts in eastern New York, Western Massachusetts and Vermont generating $650M of yearly revenue.Managed sales & distribution of 5 product categories, 60+ SKUs and 180+ price points.Performed quarterly presentations to third party distributors (13 reps) to promote new products and provided updates on life cycle of established products.Created training programs for proprietary CRM software for regional sales team.

Executed and managed print and outdoor media buys for AT&T Wireless account in 14 major U.S. markets.Developed media timelines AT&T Wireless, Blockbuster, and Lincoln Mercury.Negotiated discounted rate plans for advertisements, events and sponsorships for multiple clients.Conducted competitive research analysis for various consumer industries in 20 major U.S. markets.Assisted in the data collection, forecasting and creation of media plans.