Ralph Perkins Email & Phone Number

Miami, Fl, Us

I oversee financial management, daily operations, and M&A activities for the entire automotive division. I manage a team that includes a sales director, a fixed operations director, a Vice President of Purchasing, a corporate controller, and six Dealer Partners. Additionally, I communicate directly with OEM Executives at both the National and Regional levels.

Prior to the dealership sale I was the President and Managing Partner, who was solely responsible for the governance of the Kendall Hyundai and Genesis of Kendall dealerships. As President, I worked closely with the entire staff in managing and training with my unique hospitality process for both sales and service departments. My primary responsibility is for Guest Experience and Infrastructure Platform profitability. Within my first year I achieved the goal of becoming a top 20 Hyundai Dealership in the United States. Shortly after, I achieved Hyundai's esteemed award of Board of Excellence in 2021. I am an industry leader with over 28 years of automotive experience. I also served as a member of the Executive Potamkin Automotive Group leadership team and profitability leader within the group.

Drawing from my extensive background, I manage and direct all operational functions within a large automotive franchise. Conceptualize and execute strategies focused on organizational growth, profitability, and program expansion. Analyze work flows and processes within dealerships to identify and remediate gaps and root-causes for underperformance.

I directed the day-to-day operational and sales strategies across dealerships and multiple distributorships encompassing 22 franchises and 500+ employees aligned with organizational objectives. Established goals and Key Performance Indicators (KPIs) to drive successful sales initiatives. Oversaw brand development, direct marketing, consultation, and e-commerce marketing strategies for industry-leading brands including Audi, Alfa Romeo, Bentley, Chevy (#1 Chevy Hawaii), Ferrari, Jaguar, Land Rover, Lamborghini, Lotus, Maserati, Mazda, Aprilia, BMW Motorrd, Ducati, Harley Davidson, Honda, Kawasaki, KTM, Motor Guzzi, Piaggio, Triumph, Vespa, and Yamaha. Held accountable for building and administering budgets and P&L activities. Prepared forecasts and internal controls. Interview, select, and development cross-functional staff. Created job descriptions and compensation packages. Partner with the corporate controller to promote accurate reporting. ✯ Introduced and implemented an entire company hospitality-centric culture across 10 automotive and 12 motorcycle franchises. ✯Stimulated increased profits within the automotive division. ✯ Engineered a comprehensive and effective operational process supporting a new one-of-a-kind luxury dealership on the island. ✯ Generated $1M+ in savings through strategic negotiations of multiple new and existing contracts. ✯ Streamlined processes resulting in enhanced operations and office administration. ✯ Slashed expenses across every business unit through the development and execution of a comprehensive expense reduction plan. ✯ Established a bottom-up accountability process.

I leveraged an opportunity to oversee the performance of five locations servicing eight luxury vehicle lines including Audi, Bentley, Ferrari, Jaguar, Lamborghini, Land Rover, Lotus, and Maserati. Drove performance through the execution of key strategies and facilitation of training in sales, customer care, e-commerce, and financial accountability. Collaborated with the controller on reporting and the establishment of KPIs. Analyze performance to identify low performing products and market trends. Forecasted monthly and annual sales projections and conducted competitive analysis. Held accountable for inventory management. Led negotiations with vendors, suppliers, and distributors. Developed and implemented training programs, pricing structures, sales allowances, incentives, and KPIs. ✯ Drove Chevrolet dealership from last place to first in the state of Hawaii. ✯ Increased Audi dealership revenue by reducing aged inventory among new and pre-owned stock. ✯ Stimulated a 60% growth in revenue on a newly acquired Land Rover dealership that was failing. ✯ Increase sales volume by 118% through the implementation of effective product programs. ✯ Designed and executed a new hospitality style selling process effectively training staff across 10+ dealerships. ✯ Maintained a consistent ~6% revenue gain across luxury brands. ✯ Spearheaded a 95% increase in the Chevy and Mazda location profitability. ✯ Enabled the group’s acquisition of two new franchises by maintaining adequate factory CSI/SSI.

I was recruited to lead the development and execution of strategies to enhance performance across the automotive group. Facilitated training to partners, operators, sales teams, and leadership. Served as a Subject Matter Expert (SME) providing consultation to senior leadership and partners on business growth and increasing revenue. Established and measured KPIs aligned with organizational objectives. Developed and implemented effective sales, direct marketing, and advertising strategies. Liaised with corporate attorneys to address legal concerns. Analyzed showroom, phone, and internet traffic. Served as the General Manager in times of transition. Created initiatives to drive cost-effective operations. ✯ Successfully implemented effective sales, direct marketing, and advertising initiatives enhancing e-commerce and business development activities. ✯ Reduced per sale costs by 52% while improving lead quality and increasing ROI by 30%. ✯ Steered the development of various internet websites across the enterprise.

North Miami, Florida, Us

I provided strategic direction and leadership to a staff encompassing 100 cross-functional employees ensuring performance alignment with organizational objectives. Managed inventory including the procurement and control of 400+ company assets. Trained employees on sales processes leveraging the “Warren Henry Advantage” method. Created and executed advertising and marketing strategies. Executed aggressive advertising campaigns utilizing multiple media channels. Held accountable for the management of a $1M budget. ✯ Championed the development and execution of successful strategies attracting 200% more traffic in new market segments generating 116% increase in Volvo sales and 42% in Jaguar revenue. ✯ Gained 28.5% in Jaguar market share generating a 20% increase in sales resulting in being ranked second in the district in 2010. ✯ Stimulated a $2M M-o-M sales increase. ✯ Reduced per car cost by $170PVR.

Sunrise, Fl, Us

I delivered strategic national-level sales leadership driving performance aligned with organizational goals. Performed consumer profiling focused on the generation of new business across the enterprise. Compiled critical data and presented it to the Principle for utilization in decision-making. Led and mentored a cross-functional national staff. Facilitated training on sales processes, procedures, and prospecting. Developed and implemented marketing strategies. Administered various websites with 100K+ monthly unique visitors. Analyzed and monitored daily showroom traffic and sales productivity. Set pricing and sales strategies. Served as a SME in the creation and management of direct mail campaigns and web banner ads. ✯ Launched the implementation of a comprehensive CRM solution, Higher Gear. ✯ Created the group’s website driving increased web presence through creative content design. ✯ Developed various scripts and letters for Prospecting and Owner Retention. ✯ Increased market share across the nation through the development of various programs. ✯ Designed enterprise-wide sales processes and procedures. ✯ Enhanced performance across the BDC segment by 95% and the e-commerce division by 54% generating $4.2M in additional revenue Y-o-Y. ✯ Rated among the top 10 in 2001 and 2001 in the county by Ward’s e-dealer news for Internet units sold and gross profit by dealer group.

•Compiled statistical data on entire Automotive Group for Dealer Principle and General Managers.•Managed and Train Corporate staff of fifteen including BDC and Corporate Internet Managers.•Created the first e-Commerce department in a dealership for Southeast Toyota region.•Increased monthly New Car sales business by 24%.•Managed and update Automotive Group’s website.•Piloted the first BDC for Southeast Toyota.•Set appointments for incoming Sales, Service, and Parts calls.•Follow-up with all Non Buyer customers from previous day.•Updated, compile and present cross sell reports with marketing agenda.•Created and generated many Corporate Reports, including a lease calculator.Customer Relations Manager•Managed BDC department that follows-up with all customers with respect to CSI.•Increased Sales CSI from 73% to 97.8%. •Increased Service CSI from 65% to 88%.•Conducted new employee sales, phone, and CSI training classes for entire Auto Group.Sales Manager•Desk-ed and calculated sales and leases.•Trade evaluation.•Finance Management.•Dealer locates including factory calls on build units.•Created and implement sales tracking log. (i.e., total up’s, be-backs, demo rides, no sale results, sold percent, etc.)Communications & Network Director•Responsible for entire Automotive Group’s network including installation and maintenance.•Held computer training for Sales Managers.•Organized call routing for entire phone system

Associate'S Degree, Psychology, Law, And Child Development

Political Science, Psychology, Law

High School, Legal Studies, General