Ralph Pici

Ralph Pici Email and Phone Number

Senior Vice President, Group Account Director @ Digitas North America
New York, NY, US
Ralph Pici's Location
New York, New York, United States, United States
About Ralph Pici

GROWTH STRATEGY | INNOVATION | DIGITAL MARKETING | T-SHAPED LEADER | Ai With over 20 years at the forefront of Digital Marketing Strategy and Digital Transformation, I specialize in driving businesses towards significant growth and innovation, including deep involvement in artificial intelligence and digital marketing. I have a strong visionary outlook, underpinned by strategic and critical thinking. My journey is equally divided between leading agency teams and steering corporate marketing divisions, allowing me a unique dual perspective that strengthens my approach to marketing leadership and customer-centricity. This blend of experiences has been instrumental in broadening my capabilities, not just in marketing but also in aligning closely with sales and operations to support and drive a holistic organizational agenda.My professional path has been marked by a deep commitment to developing innovative solutions that drive exceptional performance outcomes. Whether it’s pioneering new digital marketing strategies, using artificial intelligence to accelerate throughput, enhancing brand strategy and positioning, or maximizing revenue growth through data-driven strategies, I thrive on challenges and the opportunity to transform potential into tangible success.Specializing in generating sustainable revenue streams, I've successfully assembled and guided high-achieving cross functional teams to profitable success. My collaborative spirit has established me as a trusted consultant to the C-suite, investors, private equity, start-ups and key corporate and agency stakeholders, fostering enduring professional bonds across various industries.My T-shaped expertise ensures the achievement of strategic objectives with a blend of deep knowledge and versatile skills. KEY SKILLS: Brand Strategy | Growth Strategy | Brand/Account Planning | Strategic Planning | Digital Marketing | Digital Strategy | Digital Experiences | Startup | User Experience Strategy (UX) | Creative Strategy | Content Strategy | E-Commerce | DTC | Performance Marketing | Social and Earned Media | B2C, B2B, B2B2C | Paid Media, Performance Media | Integrated Marketing | Omni-channel | Revenue Officer | CRM | SEO | Client Partner | Demand Generation | Digital Media | Private Equity | Advertising | Digital Transformation | Strategic Partnerships | Client Relationships | Product Incubation | Brand Development | P& L Ownership | Budgeting and Financial Analysis | Artificial Intelligence (Ai) | Innovation | Marketing Strategy | Quantitative & Qualitative Research | SAAS | Digital Product

Ralph Pici's Current Company Details
Digitas North America

Digitas North America

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Senior Vice President, Group Account Director
New York, NY, US
Ralph Pici Work Experience Details
  • Digitas North America
    Senior Vice President, Group Account Director
    Digitas North America
    New York, Ny, Us
  • Digitas North America
    Vice President, Group Account Director
    Digitas North America 2024 - Present
    Boston, Massachusetts, Us
    Mondelez International, Publicis Groupe account lead for GenAI.
  • Pearson
    Vice President Of Strategic Marketing
    Pearson 2019 - 2024
    London, Gb
    Led global positioning, brand strategy, brand identity, social media and digital, media and marketing communications for the launch of a new Edtech focused on transforming the online learning experience for university partners, member organizations, and corporations. Accountability for brand strategy, digital marketing, digital media strategy, performance marketing, advertising, social, CRM, product development innovation, growth strategy and vendor management. Pioneered artificial intelligence for media performance , content generation and CRM.Accountability for $75 million media budget to drive brand and enrollment for Arizona State University Online.
  • Critical Mass
    Vp, Client Partner - Usaa
    Critical Mass 2015 - 2019
    Calgary, Alberta, Ca
    VP, Client Partner for USAA digital strategy and digital experience. Leader for bifurcated team spread out across San Antonio, Chicago and Calgary. Office on-site in USAA's headquarters.Client relationship and client management, strategic development, account leadership, UX/UI expertise, Fintech innovation, brand strategy, media and financial oversight of CM's remote based cross-discipline USAA team across Chicago and Calgary offices. Accountabilities across the USAA enterprise (Primary Banking, Emerging Channels, Auto Experience, Wellness, FASG, P&C, Member Experience, Innovation, Educational Foundation) that drive best-in-class current and future state digital solutions to increase the Member experience, drive Member engagement and reinforce the USAA brand ethos and are directed by design-led thinking. Areas of focus include: Account Planning, Strategy, Strategic Planning, Digital Product Management, Digital Strategy, Artificial Intelligence, Machine Learning, Emerging Channels and Platforms, Distributed Experiences, VR, Augmented Reality, Mobile, Social, Website, Digital Media, Voice, Paid Search, Conversational UI, Wearables, Innovation, R&D, Data Analytics, Marketing Science, Brand Strategy, Qualitative and Quantitative Research, Market Research, Personalization, Digital Channels, Digital Experience, Emerging Technology, CRM, Fintech, Payment Strategy, Digital Financial Services and Design Experiences, SaaS-based B2B Marketing, Influencer Marketing, Partner Marketing, User Experience Strategy (UX)
  • Tracylocke
    Vice President, Group Account Director - Digital & Retail Experiences
    Tracylocke 2011 - 2014
    Irving, Texas, Us
    Led and served as director for account service and project management delivery teams and provide strategic account oversight for all client digital, integrated marketing and customer engagement relationships including: Pizza Hut, Pepsi-Cola, NA (Pepsi, Aquafina, Mountain Dew, Gatorade), and U.S. Air Force Recruiting Command.• Provided comprehensive strategy across the digital and shopper marketing eco-system including website development and site optimization, content strategy, mobile marketing, social engagement, online advertising, search (SEM, SEO), emerging platforms, e-commerce and email for all TracyLocke client accounts.
  • Imc2
    Vice President, Client Partner - Pizza Hut
    Imc2 2007 - 2011
    Dallas, Texas, Us
    * Account and Strategic Leadership and P&L accountability for Pizza Hut's digital marketing, ecommerce and retail marketing business across their entire product portfolio.* Responsible for the strategic development of digital marketing initiatives, programs and promotions; SEO; eCommerce; mobile; online advertising and video; email; partnerships, social media, social monetization, social networks, crowd-sourcing, augmented reality, etc.
  • Hawkeye
    Account Director
    Hawkeye 2005 - 2007
    Dallas, Texas, Us
    Led Capital One account.
  • The Walt Disney Company
    Sr Manager, Brand Marketing & Advertising
    The Walt Disney Company 2000 - 2005
    Burbank, Ca, Us
    Brand, Digital, Ecommerce leader for Disney Vacation Club.

Ralph Pici Skills

Digital Marketing Digital Strategy Online Advertising Mobile Marketing Marketing Strategy Email Marketing Advertising Brand Development Social Media Strategic Planning E Commerce Interactive Marketing Analytics Account Management Sem Online Marketing Creative Strategy Seo Content Strategy Mobile Devices Digital Media Team Leadership Marketing Management User Experience Ppc Website Development Team Building Innovation Organizational Leadership Interactive Strategy Brand Developement New Media Coaching Ecrm Partnership Marketing Strategic Technology Planning Talent Development Technology Enablement Mobile Emerging Media Location Based Services Youth Marketing Gaming Alliance Marketing Radian6 Financial Management Financial Planning Wildfire Vitrue Buzzmetrics

Ralph Pici Education Details

  • Penn State University
    Penn State University
    Marketing

Frequently Asked Questions about Ralph Pici

What company does Ralph Pici work for?

Ralph Pici works for Digitas North America

What is Ralph Pici's role at the current company?

Ralph Pici's current role is Senior Vice President, Group Account Director.

What is Ralph Pici's email address?

Ralph Pici's email address is ra****@****hoo.com

What is Ralph Pici's direct phone number?

Ralph Pici's direct phone number is +163124*****

What schools did Ralph Pici attend?

Ralph Pici attended Penn State University.

What are some of Ralph Pici's interests?

Ralph Pici has interest in Dog Rescuer, Kayaking, Usaa Member, Hiking, Military, Animal Welfare, Grilling.

What skills is Ralph Pici known for?

Ralph Pici has skills like Digital Marketing, Digital Strategy, Online Advertising, Mobile Marketing, Marketing Strategy, Email Marketing, Advertising, Brand Development, Social Media, Strategic Planning, E Commerce, Interactive Marketing.

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