Ralph Stawicki Email & Phone Number

Cleveland, Oh, Us

Dover, Ohio, Us

Naperville, Illinois, Us

Dealer Inspire is an innovative disruptor, future-proofing dealerships with cutting-edge connected products that make automotive retail faster, easier, and smarter for both consumers and our local dealer partners.

Cleveland, Ohio, Us

Directed all advertising, marketing and eCommerce for all dealerships under the BMC umbrella. Implemented, coordinated marketing and promotional efforts in traditional media as well as the digital marketing, including managing websites, third party advertising, DMS, DNS, CRM and social media marketing departmentsConducted full redesign of all BMC websites to Dealer Inspire platform which led to doubling organic growth on all sitesLead a team to grow social media program to over 1,000,000 total followers in 5 years Focused on the improvement of mobile sitesPromoted Keys for Kids program which raised $21,000 for children's initiatives at MetroHealthImproved reputation management by getting GMs to care about their scores and monitoring centrally through PodiumMonitored ROI on all advertising and marketing effortsConducted training on social media best practicesWorked with Force Marketing (Ad Agency) to re-engage content for all dealer websites, social media pages, display ads and e-blastsDevelop ad budgeting method that posted past actuals along with future media buysSaved $100,000s by cutting access, non performing ads from the budget and reinvesting in cheaper heavy lead generatorsWorked with vAuto to find more effective ways to promote sales on VDPs and SRPsPromoted events like Cars in Cleveland (car show) 2 years in a row growing the attendance from 9,000 plus in 2017 to 18,000 plus in 2018

Cleveland, Ohio, Us

• Worked closely with dealership general managers and executive management team to create and execute digitalmarketing and social media strategies for each dealership• Monitored the ROI on advertising and marketing efforts• Led a team to grow social media accounts to 360,000 total followers in 2.5 years by targeting in-market shoppers using social media advertising and organically growing each dealership’s audience using promotional activities• Trained sales consultants on social media best practices and held regular social media team meetings• Spearheaded a reputation management program to gather online reviews for all BMC dealerships• Maintained all design aspects of BMC dealership websites including content, page layouts, and ensuring specialsand promotions are current• Assisted in transitioning all dealership websites to new, responsive platforms and focused heavily on mobile/tabletfunctionality and usability• Created email marketing campaigns and assisted with design direction for direct mail campaigns

Cleveland, Ohio, Us

• Developed creative for all dealership websites, social media pages, display ads, and email marketing campaigns• Updated websites with current promotions and ensured compliance with manufacturer advertising guidelines• Responsible for creation of BMC’s social media presence including developing accounts and training social mediateam to manage them using best practices• Managed the relationship with website providers, SEM and SEO vendors, and online vehicle listing providers tomonitor ROI and ensure creative is current and compliant with manufacturer guidelines• Ensured BMC received deliverables from corporate partnerships with the Cleveland Browns, Cleveland Indians,Cleveland Cavaliers, Horseshoe Casino, and Bryan Herta Autosports• Designed various collateral materials for events, promotional activities, and meetings• Helped coordinate client events as well as sponsorship/charity activities• Managed the company’s monthly client newsletter• Worked with the marketing director in the creation of the Bernie Moreno Companies iPhone/Android app

New York, Ny, Us

Developed strategies and handled the design of digital and cable sales presentations collateral for the sales offices supported- Directed clients how to best target their audience with interactive/display advertising on Roadrunner.comAudience Network(Ad Network) and repurposing their on-air creative on Time Warner Cable, AT&T U-Verse, Direct TV footprints- Responsible for helping two sales offices consistently achieve their budgets two years in a row, accounting for over 25 million in annual sales - Created Interactive TV overlays and designed presentations to educate clients on sales calls- Lead Creative Services teams to update presentations, network, zone and auto profile collateral - Developed and maintained relationships with clients and account executives on sales calls- Identified co-op to help clients use free advertising money- Educated account executives on target marketing tactics, updated collateral, products, programming in sales meetings and newsletters - Used CRM to pinpoint new business leads for account executives- Point person for establishing Client Needs Assessment meetings with Client Solutions and account executives- Tailored presentations into easy to understand terms to help account executives close sales and establish deeper more valuable relationships with Key/Target clients- Designed e-blasts to build awareness and keep account executives connected with their clients- Updated, designed and priced packages for high profile opportunities- Utilized Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer and comScore data to best advise clients- Main contributor to Intranet site, also trained account executives and peers on how to use and post- Go to person for miscellaneous creative such as flyers, posters, static clings, car wraps, brochures, etc.- Gathered account executives/client Interviews to establish solid case studies- Promoted and participated in community events co-sponsored by Time Warner Cable and our clients

Dayton, Oh, Us

Managed output of digital and print sales collateral operations across the United States- Responsible for serving collateral needs for 592 directories with a gross revenue of over 135 million- Developed collateral to promote SEM with Google AdWords, YELLOWPAGES.COM, Ask.com, MSN, Yahoo, Switchboard, WindstreamYellowPages.com and Superpages.com - Promoted best-in-class processes for generating collateral to achieve marketing goals with a budget of $300k- Ensured advertisers that investing 10% in companion directories would have a 40% return-on-investment- Spearheaded the development of a print-on-demand system through Quantum Digital which saved the company on average over $200k in printing costs annually- Participated in Google AdWords Authorized Re-Selling and other SEM campaign training- Spawned collateral that drove 100% year-over-year incremental growth in new headings- Researched the industry blogs to improve collateral exclusively to help small and big businesses generate leads- Obtained testimonials for identifying reasons why advertisers chose print or internet yellow pages- Built solid working relationships with all levels of client management- Saved around $37k in 4 months worth of downloads on stock photography subscriptions by suggesting a royalty-free site

Manager of the generation and development of sales collateral, mapping solutions and intranet site maintenance that support the key foundation of the sales department.- Conducted sales collateral surveys and webinars to sales divisions around the United States- Summarized potential growth for sales with industry figures and local/national demographics- Created a variety of maps showing strategic placement of directories versus the competition- Launched collateral and promotional campaigns that boosted sales, resulting in boosted directory usage from 4:1 to 18:1 in a major Windstream market in less than a full year- Worked closely with ad agencies on short timeline projects- Negotiated favorable terms with print vendors - Initiated the redesign of all product collateral and created a new link on website for housing all industry collateral

- Create sale collateral for sales divisions- Map LIYP Directory and competitions distribution areas- Extract and analyze data of area population, households, income - Maintain collateral on intranet site - Design street level maps for directories- Maintain relations with Printers- Survey and answer the needs of Sales, Marketing, and Production- Analyzed and created strategic advertisements to drive sales.- Conducted sales visuals feedback presentations to sales force around the U.S.- Summarized potential growth for sales with Industry Figures

Designed covers and layouts for community and information pages- Responsible for proof reading all work for the department- Compiled information on communities into creative layouts, which ranged anywhere from 24-96 pages- Became familiar with the directory pagination process- Designed eye-catching covers and information pages that earned the praise of many telephone companies

Designed ads in the telephone directories for local and national markets- Produced over 40 ads on average per day- Consulted and advised advertisers to produce effective ads

Cleveland, Ohio, Us

Summer Internship in sales and marketing- Trained in membership department selling and marketing of museum memberships

Summer internship in graphic design and marketing - Trained in the application of graphics on how to design a sign, label, display, package, etc. for a competitive international market environment.

Ba, Art/Graphic Design

Graphic Design

Education record