Provided influential data driven analysis and insights, identified trends and growth opportunities, and made fact based recommendations to support strategic execution of marketing plans and category growth within Packaged Seafood. Delivered business growth through strategic planning and forecasting of packaged Seafood category resulting in 9% sales growth vs Prior Year.Negotiated vendor funding for Ad features and in-store promotions to meet period financial goals.Developed sustainable vendor relationships and contracted new vendors with unique items in Spice and Marinade, resulting in increased incremental revenue and profitability.Gathered data from multiple sources, and analyzed, tracked, and managed key business metrics, and provided weekly tracking recap and interpretation for seasonal finfish, crustaceans and packaged items to upper management.

Leveraged multiple analytical tools including Teradata, Micro-Strategy, Optura Analytics, EYC Aspects and Omnivue to generate data and provide insight on consumer performance within Main Meal.Monitored promotions, distribution voids and out of stock issues and provided actionable recommendations on growth opportunities.Demonstrated strong vendor communication with focus on forecasting, promotional analytics, sales growth opportunities, and New Item innovations.

Created Current State Analyst template of given Category including tracking competitive strategy, Consumer demands marketing plan, as well as financial planning YOY, vs. PY and vs. Plan. Generate Plan and Calendar of Categories for price optimization. Including CD interviews, ensuring the PAs are keeping to schedule and follow thru meetings with CD for deep dive financial discussions.Training and continued education in classroom as well as one on one session. Developed Web based training and power point presentations for continued education as well as highlight any new updates and usability in Demand Tec or Simms.