Redha A. Email & Phone Number

With nearly 20 years of experience in business development and infrastructure management across the Middle East—particularly in the UAE and Saudi Arabia—I specialize in driving sustainable growth through strategic partnerships and actionable insights. As an Emirati professional, I am dedicated to promoting economic and community development, contributing to regional connectivity and prosperity.As Regional Director for MENA at the Institution of Civil Engineers (ICE), I lead a network of 2,500 members engaged in significant infrastructure projects. My role involves developing and implementing strategies that increase engagement, drive revenue growth, and expand regional influence.In addition to my work at ICE, I serve as a Non-Executive Director for a Dubai-based consultancy, providing strategic oversight to optimize business operations and guide client acquisition strategies. I focus on sustainable growth initiatives that reinforce the firm's market leadership and adaptability in competitive markets.Technology is central to my approach. I have led projects that integrate AI and digital advancements to align business goals with technological progress. My aim is to implement efficient tools that increase productivity, improve operational efficiency, and create new opportunities for growth.Mentoring and developing talent are key aspects of my career. I enjoy guiding emerging leaders, helping them overcome challenges and thrive professionally. By nurturing an environment of growth, I strive to inspire future leaders to reach their potential and contribute meaningfully to the business landscape.Lifelong learning is fundamental to my professional growth. I actively engage in advanced programs through the Chartered Management Institute (CMI) and Harvard Business School (HBS Online) to keep my skills current and adaptable to global trends. This continuous education allows me to implement the latest industry best practices and stay ahead in the evolving business landscape.I value building connections with professionals, industry leaders, and organizations that share a vision for growth and innovation in the Middle East. Whether it's exploring strategic business opportunities, advancing infrastructure projects, or leveraging technology, I am keen to connect on initiatives that generate long-term value.Contact Information:Email: redha.alredha@ice.org.ukICE: https://www.ice.org.uk/CMI: https://www.managers.org.uk/ HBS online: https://online.hbs.edu/courses/

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  Regional Director - Mena

  Institution Of Civil Engineers (Ice)

  Jun 2017 - Present - Dubai, United Arab Emirates

  As the Regional Director for the MENA region at ICE, I lead the strategic vision and operational execution for a global professional body with over 97,000 members worldwide, specifically responsible for the development and growth of 2,500 civil engineering professionals across the Middle East and North Africa.Key Achievements:• Expanded ICE’s presence across the MENA region, increasing membership and engagement significantly through targeted digital marketing strategies, improving member engagement, retention, and satisfaction.• Developed strong relationships with government bodies, academic institutions, and industry leaders, resulting in new partnerships and increased visibility across the MENA region.• Spearheaded CPD initiatives, enhancing member skills and industry alignment. Promoted ICE Fellowship, increasing senior-level participation by 15% over two years.• Led advocacy efforts to influence civil engineering policy development, promoting infrastructure advancements and strengthening ICE’s role in regional projects.• Drove programs to promote diversity within the civil engineering profession, increasing participation among women and young professionals by 20%.• Directed all regional operations, ensuring alignment with ICE’s global standards and local compliance, including financial management, event coordination, and membership services.• Promoted the adoption of AI and emerging technologies, positioning ICE as a forward-thinking leader in civil engineering. Delivered thought leadership presentations on industry advancements.• Developed a collaborative environment, providing mentorship to engineers at all levels, promoting knowledge sharing, and supporting professional growth within the MENA community.Key Skills:• Strategic Leadership• Business Development• Stakeholder Engagement• Membership Growth• Advocacy & Policy Development• Diversity & Inclusion• Operational Management & Compliance• AI • Professional Development