Leading business growth and transformation; with direct accountability for the functions of new business development, operational transformation, e-commerce, B2B and B2C marketing, and strategic planning.

Leading expansion into new business segments with end to end responsibility for sales, marketing, brand management, and strategic planning.

Entered durable medical equipment industry given favorable economics and opportunities to serve with excellence and compassion. Created business that sells, rents, and services premium mobility equipment through two retail showrooms, rental hubs, and home service technicians.• The company has grown to be the market leader with the broadest reach, highest customer satisfaction, and strongest online presence.• Selected as the exclusive provider of mobility equipment for the Georgia World Congress Center • Co-founded Premium Mobility, in South Florida, based on successful business model• Developed leaders and operational team that operates successfully and independently

Oversaw revenue growth across all brands and channels - in line with IHG’s strategy to double the pace of revenue growth. Led seven departments and a 350+ employee base.• Led critical turn-around in Q4 2018 through integrated commercial plan and weekly revenue committees - revenue share grew consecutively for 12 weeks and approach became company norm• Co-led the integration of the Kimpton brand into IHG’s revenue and distribution platforms to ensure revenue performance was improved and sustained• Created higher and sharper focus on the New York market as a strategic showcase of IHG’s brand power and created a new team with a dedicated marketing budget and a cohesive business plan

Led IHG to higher revenue growth in the Americas region through an ambitious revenue strategy, transformed IHG’s two largest revenue functions, and implemented a new Hotel Operating Model.• Transformed Sales organization to focus on most profitable revenue - increasing Groups and Meetings sales by more than 50% and growing Corporate market share for two years in a row• Created company-wide support for IHG’s Revenue Services and led an expansion of these services to be adopted by more than 3,000 hotels – a 50% growth in three years• Reduced unnecessary dependence on online intermediaries through the establishment of member-pricing, online price parity standards, and improved rate segmentation

Developed IHG’s strategic growth plan for the Americas region, unlocked higher performance through analytics and consumer research, and created high-powered teams to deliver IHG’s strategic plan. • Led the development of a new Hotel Operating Model that transformed IHG’s approach to supporting hotels and overseeing revenue performance and guest experience.• Strengthened IHG's Quality Management capability - driving significant improvements in customer satisfaction and creating significant improvements in the areas of sleep and breakfast experience. • Partnered with Chief Commercial Officer to create a new commercial organization and initiated the transformation of Sales and Revenue Management

Appointed to take the best of the IHG global system to Latin America as a way to accelerate growth. • Optimized sales network to sell directly to top customers – increased sales by 40% and reduced third-party costs• Built five new synergistic teams to support hotels and drive performance; teams are now a source of competitive advantage in the region• Led cross-functional effort to determine IHG’s potential in Brazil and developed investment plan

Charged with creating new revenue streams for the company through product development, expansion into adjacent businesses and establishment of acquisition targets. • Identified white space and led the brand development process of EVEN Hotels, IHG’s brand focused on wellness - now with 10 hotels open and 25 hotels in the pipeline• Identified opportunity to partner with independent luxury resorts and developed the framework that enabled IHG to partner with The Venetian/Palazzo – adding more than 7000 rooms to IHG’s portfolio• Worked closely with CEO to develop a company ambition based on desired success metrics – this approach continues to guide the target setting process 10 years later

Headed the functions of pricing, yield management, revenue planning, alliances, market planning and day of departure. In addition, I served as the business lead on the revenue side during a three year company transformation. I leveraged 1-3 consulting teams at any given time to redesign the company's pricing, yield management, and route networks, and to revamp areas such as left over baggage and over-sales.