Raluca Neagu personal email
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I am a communication brand manager with over 17 years experience. Over the year my interest went to strategic planning and campaign development that are central to brand communication approach. By leveraging analytical skills to identify opportunities, I've led teams and managed budgets to create impactful campaigns that align with business trends. Working with cross-functional teams, I am consistently working in delivering successful results.Client management is key, ensuring campaigns meet agreed budgets and objectives. I coordinate diverse teams—creative, digital, and production—to enhance our clients' market presence and turning challenges into successes.
Finewise Agency
View- Website:
- foodwise.marketing
- Employees:
- 7
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Client Service DirectorFinewise AgencyBucharest, Romania -
Senior ConsultantGrf+ Oct 2023 - PresentMain responsibilities:- Strategic planning- Identify communication opportunities for brands based on market's X-Ray, consumer target, business & communication trends- Project Management- People management- Campaign development & evaluation with high efficiency & focus on results- Elaborate & agree with the client campaign's budget- Coordinate the team involved in projects (CS-PR&Digital Consultant, creative, digital & DTP, BTL & production)- Client management -
Account DirectorLine Agency Dec 2022 - Oct 2023Bucharest, RomaniaMain responsibilities:- Strategic planning- Identify communication opportunities for brands based on market's X-Ray, consumer target, business & communication trends- Campaign development & evaluation with high efficiency & focus on results- Elaborate & agree with the client campaign's budget- Coordinate the team involved in projects (CS-account executive, creative, digital & DTP, PR, implementation department & production)- Client management -
Brand Communication Manager - P&G UnitLeo Burnett Romania Sep 2017 - Dec 2022Main responsibilities:- Help in Identify communication opportunities for brands based on market's X-Ray, consumer target, business & communication trends- Campaign development & evaluation with high efficiency & focus on results- Elaborate & agree with the client campaign's budget- Coordinate the team involved in projects (Strategy, creative, digital & DTP, PR, production, financial)- Client management- Overseeing the adaptation and execution of campaigns across the SEE and Nordic regions, ensuring they are tailored to local markets while maintaining brand consistency and strategic objectives. This involves coordinating with regional teams, adjusting messaging and creative elements, and managing timelines and budgets to successfully implement campaigns in diverse cultural and market contexts.Client portfolio:Past: Head&Shoulders, Old Spice, P&G Feminine Care category -
Account ManagerFoodwise Marketing | Content & Creativity Hub For The Food & Bev Industry (Part Of Hello Group) May 2013 - Sep 2017Bucharest, RomaniaProfessional highlights:I have developed my strategic thinking not only in terms of communication but also in terms of business by understanding very well my client’s business, the market it’s in, the target we are approaching and the context we can communicate in order to reach the campaigns’ communication & business objectives.Main responsibilities:- Strategic planning - Identify communication opportunities for brands based on market's X-Ray, consumer target, business & communication trends- Campaign development & evaluation with high efficiency & focus on results- Elaborate & agree with the client campaign's budget- Coordinate the team involved in projects (CS-account executive, creative, digital & DTP, PR, implementation department & production)- Client managementClient portfolio:Nordic Import Export, Halewood Wines & Spirits, Napolact, Nestle, Edenia Foods, IBADr. Oetker, PPD Distributors -
Project ManagerRainbow Idea Oct 2012 - Jan 2013Bucharest, RomaniaAs a project manager at Rainbow Idea I have coordinated mostly BTL and production projects.In November and December I had managed 2 successful team buildings for two clients.
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Senior Account ExecutiveMccann Erickson Mar 2012 - May 2012Bucharest, Romania -
Senior Account ExecutiveOgilvy & Mather Jun 2008 - Feb 2012Bucharest, RomaniaProfessional highlights:- My negotiation skills helped me approve with the client creative work that brought the agency prizes at efficiency and creativity festivals- From the client’s perspective I’ve become a valuable part of the agency team, so they made a special intervention when I was about to be moved to other team.- Project Manager skills: from creating project plans to managing resources I’ve consistently met deadlines and business objectives.- I am an innovative problem solver. I always consider the risks and benefits of the particular work with great care and caution. However, I am always receptive to new ideas and able to build on them.- I am able to manage by myself worldwide call conferences to train local markets for them localize their websites successfully and meet the deadline established by Global client.Main responsibilities:- Briefing the creative team, production and DTP staff;- Supervising work execution;- Making presentations for creative proposals, competitive review - Keeping up to date the creative team and the client with the latest competition campaigns and news about the market within the client activates - Making and agreeing on cost estimates with the client.Major Clients:Kraft (Poiana), Millennium Bank, IKEA, WWF, Unilever (Delma), OMO (global account)I’ve also worked on projects for Goodness of margarine (Unilever), Hellmann's (Unilever), DHL, Sony Ericsson
Raluca Neagu Skills
Raluca Neagu Education Details
Frequently Asked Questions about Raluca Neagu
What company does Raluca Neagu work for?
Raluca Neagu works for Finewise Agency
What is Raluca Neagu's role at the current company?
Raluca Neagu's current role is Client Service Director.
What is Raluca Neagu's email address?
Raluca Neagu's email address is ra****@****ail.com
What schools did Raluca Neagu attend?
Raluca Neagu attended Facultatea De Comunicare Si Relatii Publice.
What are some of Raluca Neagu's interests?
Raluca Neagu has interest in Music, Natural And Handmade Cosmetics, Reading (Especially Fiction), Indie And Nuevo Tango.
What skills is Raluca Neagu known for?
Raluca Neagu has skills like Account Management, Time Management, Integrated Marketing, Online Advertising, Strategic Planning, Negotiation, Written And Oral Presentation Skills, Strategy, Advertising, Project Management, Problem Solving, Marketing Communications.
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Raluca Neagu
Romania -
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