As the Chief Marketing Officer, I am entrusted with the responsibility of devising, instituting, and executing comprehensive marketing strategies designed to fuel revenue growth and elevate brand recognition across all entities, encompassing both B2B and B2C segments, within the Eturia Group.Based on the activity conducted in the last two years, the following tasks are consistent for my role:• Crafting and executing marketing strategies that are in line with the company's overarching business goals and resonate with the intended market demographic and evolution• Coordinating the marketing team to execute impactful campaigns that catalyze lead generation, elevate brand visibility, and stimulate sales acceleration.• Management of the marketing budget with judiciousness, allocating resources with precision, and optimizing expenditures to secure the highest possible return on investment. Marketing funds generation through partnerships, events, marketing activities.• Nurturing pivotal relationships with essential business affiliates, suppliers, and media entities to amplify marketing effectiveness and coverage.• Engaging in cross-functional collaboration with departments such as product development, sales, and operations to ensure the marketing initiatives are seamlessly integrated and flawlessly executed.• Carry out marketing campaigns that leverage web, email, print, television, radio, influencer, and outdoor advertising channels.• Internal mentoring and coaching. Career plans development for the Marketing team.• Serve as brand ambassador, embodying the company's core values and ensuring a uniform brand identity across all interaction points, including events, trade shows, TV, press, auditors.Reporting directly to CEO.

• Creating and implementing short-term and long-term marketing plans according to the business plans of the group’s companies• Developing country projects with the Tourism Boards of various destinations• Identifying target markets and customer segments adjusted to the profile of the companies• Setting marketing objectives and performance indicators• Conducting market studies and surveys to understand customer needs and preferences• Monitoring competition and identifying market opportunities around the Globe• Planning and coordinating marketing campaigns, including advertising, promotions, and events• Using various marketing channels such as digital, social media, email marketing, influencer marketing and traditional marketing + reporting• Developing and maintaining the group's brand identity, respecting the profile of each company • Creating and managing marketing and PR content• Coordinating the CPC, SEO & UI/UX activity • Working closely with sales, product, and development teams to align marketing strategies with overall company goals• Setting and managing the marketing, PR and events division budget• Monitoring expenses and ensuring efficient use of financial resources• People and project management.

As a Business and Communication Consultant, I partner with clients to develop and refine business strategies through market analyses and competitive assessments, providing actionable insights to drive growth. I create and execute communication plans that strengthen brand images and ensure effective messaging internally and externally, including communication frameworks and content strategies.I manage multiple projects from conception to delivery, focusing on planning, resource allocation, budget management, and timeline adherence, using project management tools to meet client expectations. Building strong client relationships, I act as a trusted advisor, offering expert guidance to navigate business challenges.I also design and conduct training sessions and workshops on business strategy, effective communication, leadership, and crisis management to enhance client capabilities. Through thorough market research, I identify new business opportunities and provide competitive insights.In crisis situations, I develop and implement communication strategies to protect and enhance clients' reputations, managing stakeholder expectations with transparent and timely communication.

Consultancy and execution contracts on various areas of services( mostly B2B), from brand development to corporate gifts, digital strategies and campaings, social media activations to sales strategies, as detailed below: – Brand development(research competition, brand positioning, naming, logo, mission and values, launching), brand re-positioning – Social media services( brand representation on various channels, advertising, media buying) – Sales strategies ( developing of sales mechanism, reporting and future actions based on each action wave) – Corporate gifts for various occasions, both production and resale.

- 360 marketing campaigns including ATL, BTL, digital, social media, internal comm, from briefing till reporting, with active involvement in the development, creative and implementing stages. Know how on programmatic platforms and social media channels. - Development from level zero of Social media and CSR departments and activity for the corporation through actions that required a deep understanding of the market, safe and smart approach of an environment where banks were poorly present and communicating in a adequate, business oriented and result focus way. - Social media administration for the Curaj Romania and Piraeus Bank corporate Facebook page which involves: strategy development for the future actions, content evaluation, new content and applications proposals implementation evaluation; CRM based on the implemented activities. - YouTube, LinkedIn and Slideshare accounts maintenance, media budget allocation included. - Social media conferences and seminars representation of the bank; - CSR projects development and administration. - Active participation in the committee for the rebranding project of the bank pre and post implementation. - Developing future campaigns strategy from product and budget point of view. - Developing the creative concepts for the future materials. - Organizing the production process for the bank’s support materials – flyers, posters, leaflets and promotional objects. - Preparing market research studies for the future developed materials. - Providing maintenance services for Intranet and website. - Providing network merchandising support and materials for drop mail actions. - Data base management, cluster split and dedicated activations. - Developing all the materials for the internal/external newsletter. - Organizing the sponsorship activities and the bank’s events. - Organizing photo sessions for the marketing products.

Organizing the production process for the bank’s support materials – flyers, posters, leaflets and promotional objects;Developing the creative concepts for the future materials;Preparing the copy for the future materials;Preparing market research studies for the future developed materials;Developing future campaigns strategy from product and budget point of view; Providing maintenance services for Intranet and website;Providing network merchandising support and materials for drop mail actions;Developing all the materials for the internal/external newsletter; Organizing the sponsorship activities and the bank’s events; Maintaining the relation with our providers in order to obtain the most competitive offers;Organizing photo sessions for the marketing products;

Permanent support and reporting activity for the PBR Executive GM and maintaining the connection between the Greek and Romanian offices represents the daily activity.Preparing official documentation, translations and scheduling task are part also of the job description.Preparing the sales reports for branches and increase reports for all the network, materials for conferences and Boards, analysis of the banking documents regarding the turnovers, commissions and installments.Organizing the events and conferences for the bank's top management(it/communication and administrative support).

Organizing the warehouse stock of materials by doing the permanent acquisitions.for all the company profiles(welding, steel, aluminum products).Keeping the evidence of the products income by using accounting programs.Building up market research studies in order to establish very good prices.Meeting important profile companies for price agreements establishment.Representing the company at national exhibitions.