Raluca Oprea Email & Phone Number

Bucharest, Romania

Dublin, County Dublin, Ireland

Ireland

As a Global Brand Manager, my role involves serving as a crucial link between global and regional teams, ensuring consistent brand representation across markets. Responsibilities include overseeing the end-to-end execution of global brand campaigns, collaborating with various teams, and managing resources efficiently for timely and budgeted project delivery.

Bucharest, Romania

• As a strategic leader, I steered the development and execution of Brand and Channels strategy for prominent brands (Schweppes, Coca-Cola, and Lurisia):
• Strategic Brand and Channels Leadership - Directed the development and execution of Brand and Channels strategy, aligning each brand with the global vision while adhering to budgetary constraints.
• Unified Brand Identity and Creative Expression - Advocated for a cohesive brand voice, creative expression, and visual identity across multiple channels, ensuring consistency and resonance with diverse audiences.
• Portfolio Development and Strategic Management - Led as a Portfolio Development Lead, strategically managing and enhancing the organization's portfolio. Responsibilities included overseeing portfolio expansion.

Bucharest, Romania

• Translate and integrate Coca-Cola Hellenic strategy into customers and categories plans (Carrefour, Kaufland and Premium Spirits) by taking leadership on planning & managing specific projects, new categories promo.
• Strategic Integration - Effectively translate and integrate company strategic vision into customers and categories plans, demonstrating leadership in planning and managing specific projects.
• Performance Analysis - Conduct continuous reviews of customer performance through meticulous monthly, quarterly, and annual business reviews. This includes evaluating promotions, marketing initiatives, sales reports.
• Budget Ownership - Take ownership and regularly track the Customer Marketing Budget for all brands, ensuring efficient allocation and optimization of resources.
• Cross-Functional Collaboration - Foster a collaborative environment by partnering with both marketing and sales teams to implement Business Plans into the market. Maintain a two-way communication channel, facilitating.
• Brand Visibility and Growth Strategies - Develop and adapt national brand platforms into effective Business-to-Consumer (B2C) in-store communication, enhancing market share through increased visibility, tailored.

Bucharest, Romania

• Leading the marketing launch of new line of business, Spirits portfolio: Whisky (The Macallan, Highland Park, Naked Grouse, Famous Grouse, Wild Turkey), Gin (Bulldog, Bickens), Rum (Brugal, Brugal 1888), Vodka (Skyy).
• Strategic Brand and Channel Development - Led the creation of brand and channel strategies, aligning with the vision of Brand Owners (Edrington and Grupo Campari) to ensure the successful launch of distributed brands.
• ROI-Focused Marketing Activities - Develop and implement across Digital, Events, Off-Trade and On-Trade channels, maximizing return on investment.
• Dynamic Marketing Activation – Proactively managed marketing activation calendars, tailoring brand strategies to capitalize on current trends and channels, to drive brand awareness, results, and profitability.
• Collaborative Stakeholder Engagement - Fostered strong collaborative relationships with Brand Owners, agencies, and internal stakeholders, leveraging keen analytical skills to analyse business growth and monitor.
• Effective Communications and Planning - Demonstrated effective internal and external communication skills by actively participating in sales meetings, presenting marketing activities, educating sales force, and.

Bucharest, Romania

• As a skilled marketing professional, I coordinated the development of annual Channel Business Plans aligned with strategic Assessments and Commercial Strategy.
• Strategic Business Planning - Lead the development of comprehensive annual HORECA Channel Business Plans, ensuring alignment with the "Picture of Success" view, channel specifics, and brand calendar.
• Budget Control and Project Management - Control over the marketing budget for the HORECA channel, ensuring adherence to approved annual plans. Manage end-to-end project implementation for programs and activities.
• Risk Evaluation and Corrective Actions - Monitor and follow-up on marketing initiatives, proposing corrective actions and evaluating risks to maintain strategic alignment and effectiveness.
• Communication and Comprehension - Translate business plans into digestible content for sales field comprehension, facilitating seamless communication and collaboration.
• Strategic Marketing Management - Efficiently manage daily marketing activities to optimize marketing expenditure, aligning marketing strategy with the evolving needs and expectations of the growing channel.

Bucharest, Romania

• My role involved meticulous project management, leveraging deep insights into trade customers, diverse sales channels, and category projects. Key responsibilities include developing online platforms, implementing.
• Strategic Trade Marketing - Execute the development and implementation of a Trade Marketing Activity Plan, leveraging the understanding of trade customers, sales channels, and category projects to generate competitive.
• Project Management Excellence - Project management for the development, implementation, and coordination of an online platform for distributors' sales force, integrating rigorous SSD analyses and reporting for enhanced.
• Innovative Route to Market Enhancement - Drive the development of a Roadshow, including conceptualization, organization, and implementation of events in key cities.
• Integrated Online Communication - Translate and adapt all brand-developed activities and projects into online communication through platforms such as Facebook, YouTube, and the company website, enhancing brand.
• Media Event Coordination and Product Portfolio Management - Negotiate, coordinate, and monitor dedicated media events. Additionally, strategically monitor the product portfolio, developing catalogues, brochures, sales.

Bucharest, Romania

• My role evolved from an assistant position in an international project to one with increased executional responsibilities.
• Stakeholder Collaboration and Requirement Definition - Collaborated with key stakeholders to define product requirements and delivery milestones, fostering effective communication and alignment.
• Cross-Functional Coordination - Organized and facilitated meetings, ensuring alignment among all involved parties, from creation agencies to sourcing units, promoting cohesive collaboration.
• Project Planning and Tracking - Demonstrated proficiency in project planning and tracking for each activity in the process, ensuring efficient execution and timely delivery of project milestones.
• Product Development Oversight - Coordinated the end-to-end product development process, including future recipe planning and artwork process creation, emphasizing meticulous attention to detail.
• Portfolio Design Coordination and Market Reporting - Managed the creation of future portfolio designs for all products in savoury categories across Central and Eastern European (CEE) countries. Additionally, reported.

Bucharest, Romania

• Main responsibilities that started with an internship position:
• To record, report, investigate (whether appropriate) and manage any complaints and non-conformities throughout the extended supply chain (either customers or consumers complaints)
• Manages the procedural system IMS: maintains current editions of the system, archives invalid editions, informs people on the distribution list about the new / revised editions
• Setting up the MCO incident reports and assure the interface with Sourcing Units contacts to solve the incidents
• To record and report the data collected from the shelf inspections of the products

Bucharest, Romania

Gaining knowledge of Catia V4 and V5.

Bucharest, Romania

I have started my professional path in a part-time capacity, I had a leadership role about the supervision and coordination of data entry operators. My responsibilities extended to organization of workflows, including the preparation and training of new employees in daily tasks. I conducted thorough evaluations of operators' performance post-probationary.

Wien, Austria

• During my internship at ARCS I hade several responsibilities like:
• SEM microscope analysis for quality of the material parts produced
• Centralizing obtained data in reports
• Developing tools for monitoring and evaluating production
• Analysis of production flow in terms of duration of each phaseFollowing the work I have done, I received a certificate of competence.

Master, Quality In Engineering And Business Management

Certificate, Audit

Activities and Societies: Graduation Certificate Course of Audit in Integrated Systems (Quality Management System, ISO 9001, ISO 14001.

Diploma, Economic Engineering

Project Management, Authorized By Cnfpa

The course aims to develop capabilities how to write a project and follow step by step implementation, to respect the budget, by analyzing.