Raluca Timar Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

-Building & optimizing CRM campaigns for B2C & B2B audiences -Writing briefs to bring campaign concepts to life-Setting up and deploying campaigns ESPs, including campaign segmentation-Monitoring and analysing campaign performance metrics, providing insights and recommendations for continuous improvement.-Supporting overall CRM strategy

Amsterdam Area

• Assisted the Global CRM team in Lifecycle optimization projects, focusing on Growth & Retention• Launched A/B experiments with the purpose of increasing engagement & business KPIs• Championed creative campaign optimization using machine learning tool• Collaborated closely with internal & external stakeholders in order to execute highly cross-functional projects• Analyzed campaign data in order to build, maintain and understand the results• Scaled CRM automations to new global markets

Amsterdam Area

• Responsible for 5 body, oral & skincare Henkel brands: Fa, Diadermine, Barnangen, NAE, Theramed• Performed 30+ data analyses using NielsenIQ in order to gather insights into the local market & current brand position • Managed Facebook presence of top brand Fa in the Netherlands during the brand’s most significant relaunch yet• Delivered monthly market innovations presentations by monitoring the top Benelux retailers• Maintained database of 100+ products up to date on internal and external platforms (Brandbank, Word of Content)

• Contributed to product development by performing 15 competitor benchmarks and making recommendations based on those results• Introduced ideas for new merchandise and products which were presented to the brand founder• Researched ingredients in terms of public opinion and sustainability which helped during the brand’s transition from haircare to cosmetics• Produced weekly newsletters for marketing team of relevant beauty news (M&A, trends, market innovations)• Produced educational content for Sephora Middle East upon our launch in the region• Made recommendations on improving sustainability, recycling practices, and diversity of the brand

Master'S Degree, Digital Marketing

Madrid & London campus • Branding, Costumer Experience, Google Analytics, Website Design, Digital Marketing, Pricing, Strategic Decision.

Bachelor Of Science - Bs, Communication Science

Statistics, Persuasive Communication, Consultancy, Content Marketing, Corporate Communication, AI Persuasion

High School Diploma, Mathematics And Computer Science, 9.4