Raluca Nicolae Email and Phone Number
As a seasoned professional with 12 years of experience in the pharmaceutical industry and an additional 6 years in retail, I pride myself on my meticulous attention to detail, unwavering consistency, and strategic thinking. My ability to balance these skills with a creative mindset allows me to deliver results in fast-paced environments and prioritize workloads accordingly.My professional accomplishments include launching new brands in the Romanian pharma market, coordinating, and implementing the rebranding of one of the top 20 companies in the pharma industry, and developing BTL and digital projects, as well as training programs for the launch of a new brand in the Romanian market.
Uriach Romania
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Brand ManagerUriach Romania Dec 2023 - PresentBucharest, Romania -
Brand ManagerLaboratoires Svr România Apr 2023 - Dec 2023Bucureşti, România
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Corporate Affairs&Internal Communication And Pr DirectorMagnapharm Marketing & Sales Romania Sep 2019 - Mar 2023Bucharest, RomaniaJob purpose: To ensure the implementation of internal and external communication strategy and policies through team coordination and specific actions.In my daily work I ensure the implementation of internal communication strategy and policies;I support the implementation of the Group's external communication strategy and the implementation of the Group's social responsibility projects;I work in collaboration with department managers and the marketing and branding teams to ensure the correlation of messages;I coordinate the development of internal communication channels (internal newsletter, internal messages, intranet) and external communication channels (social media pages, corporate website, etc.)I am responsible for maintaining collaborative relationships with various groups and departments within the company in order to improve internal communication and create a pleasant working atmosphere;With the help of the team I develop and distribute various communication products (presentations, speeches, emails, videos, articles, images and information) through internal communication channels;I am involved and responsible for organizing events for employees such as annual or regular national meetings and other events organized within the company.Developing communication plans to improve cooperation between departments and supporting the company's business plans is also one of my responsibilities.I help to develop and implement quality procedures related to internal communication.I coordinate relations with consultants or suppliers of products and services related to internal and external communication projects. -
Brand ManagerA&D Pharma Marketing And Sales Jun 2017 - Sep 2019Job purpose: To develop the marketing strategy, maintain relationships with suppliers and manage products from the MagnaPharm portfolio established in accordance with the operational needs of the company. During my time in this position I have handled Klorane, A-derma, Ducray, Galenic, Rene Furterer and Elancyl brands. I had the opportunity to take care of the launch in Romania of the Rene Furterer brand and the rebranding launch for the Klorane Bebe brand.My main responsibilities were to: develop the marketing plan for the product/product range/product portfolio from strategy planning to tactics to implement; to implement the marketing plan developed and implement all marketing programs for the assigned portfolio.I had the chance to develop marketing strategies in order to achieve the objectives. I have identified and evaluated opportunities for further development of the product and service portfolio, with responsibilities involving field travel.I have conducted market visits to follow up the implementation of the actions and to identify new opportunities.It was my responsibility to periodically and continuously evaluate the effectiveness of the delivery of key messages by the team of medical representatives to prescribers. -
Key AccountA&D Pharma Marketing And Sales Dec 2013 - Aug 2015Job Purpose: To achieve sales targets for MagnaPharm portfolio of products set in accordance with the operational needs of the company, with responsibilities involving travel within the assigned area.My main activities in this position were to: Implement the strategy regarding the relationship with National Key Account clients, to apply the general and specific sales policy agreed with the company management and adapt this policy to the specific market conditions. I worked in collaboration with Business Unit Sales Managers, Marketing Managers and National Sales Managers regarding the relationship with key account customers.I was responsible to communicate with the National Key Account representatives in order to establish a unified collaboration strategy and to identify new business opportunities and maintain the relationship with National Key Account customers according to the company strategy. On a daily basis I promoted product and service offerings, special offers and customer relationship policy to ensure a top position in the pharmaceutical distribution market in the medium and long term, with responsibilities that involve field travel to customer sites. I needed to follow the actions and offers of the competition and according to them, propose specific actions for the continuous adaptation of the customer relationship policy with the National Key Account customers. -
Sales RepresentativeA&D Pharma Marketing And Sales Jun 2013 - Dec 2013Job Purpose: To achieve objectives through consultative promotion and sales of MagnaPharm portfolio products established in accordance with the operational needs of the company, to the established and communicated target audience, in order to generate sales in accordance with the target received in the assigned territory, with responsibilities involving travel within the assigned area.My main responsibilities in this position were to promote MagnaPharm Marketing & Sales name, image and services in customer relations, to establish, maintain and develop business relationships with approved distributors and all partners in the area, to maximize sales of the portfolio products in the pharmaceutical market in the territory, to regularly visits partners (according to routes, needs, problems, opportunities), to maintain collaborative relationships with the Medical Representatives in his/her sales area, who promote the portfolio products, to promotes the products in the portfolio according to the sales strategies established by the company. I was responsible for the detailed knowledge of the promoted portfolio products and competitor's products, as evidenced by periodic evaluations, as well as the legislation related to their prescription and dispensing.I was able to identify business opportunities in the assigned sales area and to synthesize and to analyze the activities of the competition and proposes actions to create competitive advantage for the products in the portfolio. -
Asistent ManagerA&D Pharma Marketing And Sales Apr 2012 - Jun 2013Bucharest, RomaniaJob Purpose: Provide accurate and formatted reports, statements, presentations to management departments.On a daily basis I was responsible of the preparation of daily and monthly sales reports, of periodic reports on: stocks, organization chart, promotional materials, business unit employee base. I was also responsible for the logistic flow of labelling and packaging in close liaison with the marketing department, Business Unit Manager and the Sales Team. -
Specialist ReportingCarrefour Jul 2011 - Apr 2012BucurestiAs a reporting specialist I developed my Microsoft Excel skills, became more organized, analytical and detail-oriented. I was responsible for the development and management of reporting files for the supermarket network in the Carrefour portfolio at that time. The reports developed were the final reports with which the figure reports were made directly to the group in France. -
Responsabil ContabilitateCarrefour Dec 2008 - Jul 2011As Accounting Manager I coordinated a team of 18 accounting assistants. The team I was part of was responsible for the invoicing of goods for suppliers of non-food products, for the preparation and verification of the account files, for the management of differences between the company's accounting statements and the invoices received from suppliers. We actively participated in the implementation of a new program whereby the suppliers of goods entered their invoices into our system and in the development of the flow so that the recording of accounting documents would be as accurate as possible. -
Asistent ContabilCarrefour Feb 2007 - Dec 2008Bucharest, RomaniaIn the position of Accounting Assistant I was responsible for recording the accounting documents received from the suppliers of goods, checking the correctness of their preparation and the accounting situation of each of them.
Raluca Nicolae Education Details
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Trade Marketing Development: From Strategic Vision To Tactical Execution -
Creative & BrightProces Communication Model -
Universitatea Creștină „Dimitrie Cantemir” Din BucureștiManagement And Auditing -
International Relations And European Studies -
Colegiul National Roman Voda
Frequently Asked Questions about Raluca Nicolae
What company does Raluca Nicolae work for?
Raluca Nicolae works for Uriach Romania
What is Raluca Nicolae's role at the current company?
Raluca Nicolae's current role is Brand Management | Pharma Industry | Driving Brand Success through Strategic Marketing.
What schools did Raluca Nicolae attend?
Raluca Nicolae attended Esic Business & Marketing School, Creative & Bright, Universitatea Creștină „dimitrie Cantemir” Din București, Universitatea „spiru Haret” Din București, Colegiul National Roman Voda.
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Raluca Nicolae
Bucharest, Romania
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