The person that discovered that vitamins are part of a successful event brand activation. You can find me at the main stage offering unique customers experiences. Here lies my passion.Marketing passionate with over 3 years hands on experience in: brand management, event brand activations, influencer marketing, digital marketing, social media marketing, consumer marketing and in-store activation.I am all about building and creating extraordinary brands with a keen eye for identifying opportunities for brand’s growth, always challenging the current brand position and wanting more.
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Brand Equity Manager SobranieJtiBucharest, Ro -
Brand Activation SpecialistJti Jul 2024 - PresentBucharest, Romania -
Brand Activation AssociateJti (Japan Tobacco International) Feb 2020 - Aug 2024Bucharest, Romania*Led the launch of new products, has well as the rebranding of another products in the segment*Led the presence of the brand of Neversea, Untold Festival (>300k participants)*Created and put in motion every detail of the brand activaton & presence at Saga Festival and Nostalgia events (>150k participants)*Developed and provided support to the brand activation programs and I was in charge with the necessary support materials including consumer promotions, data base… Show more *Led the launch of new products, has well as the rebranding of another products in the segment*Led the presence of the brand of Neversea, Untold Festival (>300k participants)*Created and put in motion every detail of the brand activaton & presence at Saga Festival and Nostalgia events (>150k participants)*Developed and provided support to the brand activation programs and I was in charge with the necessary support materials including consumer promotions, data base communication, mechanics and materials for consumer engagement and trade engagement related to the brand objectives. *Monitored and offered support for every campaign at the level of the creative concepts, loyalty and retention strategies and prizes *Contributed and offered active support to develop brand initiatives as per Cycle Plan, ensuring delivery of all related program components within the allocated time and budget, in line with brand objectives and strategy*Coordinated the agencies involved in the projects related to Direct Marketing and Digital according to the strategy of the brand*Developed the digital brief for the communication wave and monitored each step of the process*Set measurable KPI targets for each communication wave and monitored efficiency*Conducted the briefs for the events where the brand is active and closely monitored the implementation of the activation campaign (outfits of the brand ambassadors, presentations & speech of the 121 project, delivery & takeaway projects through partners, communication materials for the point of sale of the event as well as checked and presented the final results)*Monitored and checked the brand budget, planning and reporting and being in charge for daily financial activities, being responsible with the budget’s efficient implementation as per assigned program Show less -
Crm & Marketing SpecialistEkster® Feb 2019 - Jul 2019Amsterdam Area, Netherlands*I was able to improve brand awareness and enhance the brand image through social media and online press efforts combined*Researched and implemented different branding strategies for creating brand awareness, enhance brand image and brand damage control.*Assisted the team in organizing internal events (launches, influencers takeovers etc.)* Conducted the Influencer marketing strategy*Successfully networked, negotiated and collaborated with journalists, bloggers and social media… Show more *I was able to improve brand awareness and enhance the brand image through social media and online press efforts combined*Researched and implemented different branding strategies for creating brand awareness, enhance brand image and brand damage control.*Assisted the team in organizing internal events (launches, influencers takeovers etc.)* Conducted the Influencer marketing strategy*Successfully networked, negotiated and collaborated with journalists, bloggers and social media influencers.*Combined knowledge from customer experience data and combined it with influencer marketing strategies;*Worked on creative sessions for branding strategy;*Gathered and analyzed customer experience data and incorporated the feedback for the new generation of products or for the actual purchase funnel process;*Assisted with content strategy.*Identified insights from web analytics tools and reported them. Show less -
Financial ControllerSociete Generale European Business Services Nov 2017 - Aug 2018Bucharest, RomaniaSociete Generale European Business Services was founded in 2011 to be the shared service center for Societe Generale Group and delivers high added value services in various fields of activity for worldwide entities of the Group (finance/ accounting, procurement, human resources and IT).Responsabilities:*Developed, documented and implemented internal control policies and procedures;*Prepared several audit schedules and delivered the projects within the deadline;*Conducted the… Show more Societe Generale European Business Services was founded in 2011 to be the shared service center for Societe Generale Group and delivers high added value services in various fields of activity for worldwide entities of the Group (finance/ accounting, procurement, human resources and IT).Responsabilities:*Developed, documented and implemented internal control policies and procedures;*Prepared several audit schedules and delivered the projects within the deadline;*Conducted the tax controls on the Accounts Payables;*Developed the processes on Accounts Payables & Accounts Receivable.I worked:*in teams of 2-3 people;*by myself on a long term project(5 months) reviewing a process end-to-end. Show less -
Junior AuditorEy Sep 2016 - Sep 2017Bucharest, RomaniaEY is one of the largest professional services firms in the world and is one of the "Big Four" accounting firms.Responsabilities:-Planned and conducted operational and financial audits to confirm financial statements are fairly presented in alignment with GAAP & IFRS;-Tested internal controls to ensure effectiveness, and generated comprehensive reports on audit findings, including identification of financial information material misstatements or severe control deficiencies and… Show more EY is one of the largest professional services firms in the world and is one of the "Big Four" accounting firms.Responsabilities:-Planned and conducted operational and financial audits to confirm financial statements are fairly presented in alignment with GAAP & IFRS;-Tested internal controls to ensure effectiveness, and generated comprehensive reports on audit findings, including identification of financial information material misstatements or severe control deficiencies and recommendations on improvement of internal controls;-Establish internal and external relationships;-Ability to be proactive, assertive and to show initiative;-Anticipating and identifying risks;-Preparing reports and schedules;-Critical thinking;-Effective problem-solving. Show less -
Internship In External AuditEy Feb 2016 - May 2016Bucharest, RomaniaEY is one of the largest professional services firms in the world and is one of the "Big Four" accounting firms.Responsabilities:-Conducted operational and financial audits to confirm financial statements are fairly presented in alignment with GAAP & IFRS;-Tested internal controls to ensure effectiveness, and generated comprehensive reports on audit findings, including identification of financial information material misstatements or severe control deficiencies and… Show more EY is one of the largest professional services firms in the world and is one of the "Big Four" accounting firms.Responsabilities:-Conducted operational and financial audits to confirm financial statements are fairly presented in alignment with GAAP & IFRS;-Tested internal controls to ensure effectiveness, and generated comprehensive reports on audit findings, including identification of financial information material misstatements or severe control deficiencies and recommendations on improvement of internal controls;-Establish internal and external relationships;-Ability to be proactive, assertive and to show initiative;-Anticipating and identifying risks;-Critical thinking;-Effective problem-solving. Show less
Stan Raluca Mihaela Skills
Stan Raluca Mihaela Education Details
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Digital Business -
Bucharest University Of Economic Studies9.00 -
"Spiru Haret" National College9.03
Frequently Asked Questions about Stan Raluca Mihaela
What company does Stan Raluca Mihaela work for?
Stan Raluca Mihaela works for Jti
What is Stan Raluca Mihaela's role at the current company?
Stan Raluca Mihaela's current role is Brand Equity Manager Sobranie.
What schools did Stan Raluca Mihaela attend?
Stan Raluca Mihaela attended Universiteit Van Amsterdam, Bucharest University Of Economic Studies, "spiru Haret" National College.
What are some of Stan Raluca Mihaela's interests?
Stan Raluca Mihaela has interest in Human Rights, Politics, Economic Empowerment.
What skills is Stan Raluca Mihaela known for?
Stan Raluca Mihaela has skills like Microsoft Office, Management, Microsoft Word, Powerpoint, Public Speaking, Research, Project Management, Leadership, Event Management, Microsoft Excel, Google Analytics, Facebook Marketing.
Who are Stan Raluca Mihaela's colleagues?
Stan Raluca Mihaela's colleagues are Vladislav Sakharov, Gülcan Atalay, Valto Edson Oliveira, Melek Abid, Gbolahan Atewologun, Ihor Delaichuk, Belle Kajon.
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