Led the process of rebranding all digital assets within the group of companies, following the completion of the acquisition of Enel's activities in Romania by PPC group – 200+ systems and platforms, within a 6-months timeframe, while contributing to ensuring business continuity; planned all the necessary resources, within budget constraints and human resources organizational chart.Define communications strategies for the digital touchpoints within PPC Romania, in line with the business objectives and the strategic positioning of the group of companies.

Led the media relations and digital communications teams within the Enel group of companies in Romania (energy supply, distribution & production, advanced energy solutions – electric mobility, energy efficiency for homes and companies, smart cities).Drafted sound media relations and digital comms (social media and online content) strategies at local level, in line with the global group strategy.Supervised the plan of activities and their implementation, securing an agile approach where the case.Mitigated crisis and negative coverage for Enel group of companies, liaising with fellow colleagues within business lines and global teams, according to real time communication procedures; created the first “digital crisis kit” within the Enel group globally.Liaising with professional associations and think-tanks within the industry (ACUE, AFEER, RWEA, RPIA, EPG etc.)On-going optimization of strategy, capitalizing on the positive topics, to secure favorable coverage.Budgeting, forecasting, and reviewing, in line with business and OPEX targets, in a highly regulated environment.Supervised the reporting activities, in line with the set KPIs.Secured contract compliance for an efficient management of suppliers’ contracts, in line with the procurement and audit procedures.

Created and implemented the corporate digital strategy for the Enel group of companies in Romania, by:- managing and coordinating the corporate presence of Enel and its secondary brands (Enel X, E-Distribuție, Enel Green Power) on the main social channels, such as Facebook, Instagram, LinkedIn, YouTube and Twitter- creating the location management strategy for the Enel supply business (approx. 80 stores), based on Google My Business solution- coordinating the community management activities for all the social media presence, Google includedCreated and implemented the influencers's strategy, based on affinity maps, so as to represent best the Enel brand and its secondary brands.Supervised and implemented complex online projects (launch of websites and applications).Coordinated the digital creative, according to the brand guidelines.Coordinated the storytelling strategy for the digital channels of the Enel group of companies. The major challenge: turning complexity (extremely technical and specialised information) into simplicity (so that all people understand).Supervised SEO activities.Liaised with cross-countries teams on international projects, making use of project management skills and Agile methodology.Built a relationship of confidence between the Digital team and the various departments with which it interacted.People management - built a highly skilled and motivated digital team.Managed budgets and contracts for the digital activities, as well as run beauty contests for suppliers such as digital agencies and multimedia studios.Coordinated an intensive reporting activity, monitoring relevant KPIs in the domain.

Relying on my intuition, leadership experience and strategic thinking, I started an entrepreneurial adventure in marketing & communication. Well aware of the irreplaceable role storytelling plays for today’s communication, I have ventured into creating a company focused on genuine and highly qualitative content for brands, companies and people (e.g. ZOOT, News.ro, Green Environment Support, Eastwards Prospectus).

One of the most challenging roles, successfully fulfilled in one of the most dynamic and innovative communications agencies in RomaniaEffective and decisive contribution, with excellent results, to the development of the agency’s portfolio, as well as to its financialsCoordination and mentoring of a strong professional teamMain areas of practice: strategic marketing communication, public relations, reputation management, event organization & communication, social media, CSR, public affairs and government relations, change management, internal communicationMain accounts: UniCredit Bank, Garanti Bank, Heineken, Nestlé, Olympus Dairy, Skoda, Baneasa Shopping City, Grand Cinema & More (Baneasa), Amway, Luxoft, SoftOne, Musat & Asociatii, DLA Piper, Eversheds Lina & Guia, Farmexpert, Siniat, Mothercare, Divertiland, ETI, Alpecin, Plantur, Accace Romania

Developed PR & communication strategies for top companies and brands such as Garanti Bank, Olympus Dairy Romania, Skoda, ETI, Luxoft, SoftOne, Siniat, Grand Cinema & More, Baneasa Shopping City, Alpecin, Divertiland, LacertA, Neoset, Musat & Asociatii, Eversheds Lina&Guia, DLA Piper, Accace Romania

Developing marketing and communication strategies for: - Ziarul Financiar - the leading business newspaper in Romania - Business Magazin - the leading business magazine - Mediafax Monitorizare - the leading media monitoring service - Mediafax Business News - the largest economic information supplierPlanning and budgeting for the aforementioned media productsConducting market and competitor analysisSales trainings and presentationsCoordinating team of Brand Managers, PR Manager and Research Analyst

Developing sound marketing strategiesCapitalizing on marketing activities when the company strategy focused on cost cutting, so that profitability goals were metTeam leading and motivating under high pressure circumstancesCreating and implementing the first marketing procedures in the company (certified by TŰV Rheinland)

In charge with creating and implementing marketing strategies for 3 of Mediafax’s (then) key business units: Mediafax Mass-Media News, Mediafax Foto and the B2C website www.mediafax.ro

choosing the subjects, coordinating the team

In charge with the weekly page of Media&Advertising (writing articles on media and advertising, setting the weekly agenda)

writing articles on political issues, supervising the DTP department, making decisions of what subjects should be published