1. Easing the tasks of making banners LIVE by coordinating and effectivecommunication with the Key Account Managers and MarketingRepresentatives.2. In-app banner Ads scheduling, executing calendar, maximizing bannerusage, banner slotting, and targeting. Scheduling the banners as per thecalendar to maximize the banner usage.3. Stakeholder management: Coordinating with KAMs and brand partners,creating campaigns and delivering seamless execution.Creating promotions like Deal of The Day, Promotional Discount,Coupons, Coins, and Cart Discounts.4. Making Targeted profiles for the Banner Campaigns, Push Notifications,Promotions, Trends.5. Taking Banner creative inputs from KAMs, and Brand Partners andcoordinating with the designer team for the Banner creation.

Completed Training inDigital Marketing and learned various aspects as such: Search Engine Optimization• Site AuditTitle Tag, Meta Description Tag, Snippet Preview, Header Tag Usage, Keyword Consistency, Image Alt Attributes, SSL Enabled, Page Redirection, Canonical Tag, Robots.txt, XML Sitemap, Structured Data, Domain Authority, Page Authority, Backlinks, Spam Score. Device Rendering, Page Speed.• Keyword Research (Google Keyword Planner, Semrush)• On-Page Optimization (Yoast, RankMath, All In One)• Google Search Console• Google Analytics• Off-Page Optimization (Social Bookmarking Sites, Local Citation, Guest Posts, Social Media Engagement, Question & Answer) Search Engine Marketing• Google Ads Setup• Search Network (Campaign, Ad Group, Ad)• Display Network (Campaign, Ad Group, Ad) Social Media Optimization Social Media Marketing Email Marketing Inbound MarketingPracticed my learned lessons on the following LIVE Projects:• Wildflower Plant Station• Digital Kolkata• Travel Sundarban• Golden Plumbing & Heating LTD.

• Developed and maintained strong relationships with clients, resulting in successful increased sales.• Developed and executed strategic sales plans to expand the customer base and increase revenue.• Collaborated with cross-functional teams, including marketing and product development, to ensure alignment of sales efforts with overall business objectives.