At Whitewall, our philosophy for every project is simple: we design with an open mind. We take on projects varying dramatically in scale—from creating logos of boutique restaurants and hotels to developing signage and wayfinding systems that give cities their distinct look and feel.As the studio’s account manager, I ensure that our branding and design projects are running as smoothly as possible. I handle those that involve the creation of:- Brand Identities- Corporate and Marketing Collaterals- Brand Guidelines- Signage, Wayfinding, and Environmental Graphic Design (EGD)Key Achievements So Far:- Led the creative ideation and brainstorming for a pitch for InLife’s Digital Marketing Campaign (Won)- Created brand strategy kits for 4 new brands- Created naming systems for mixed-use property development buildingsFor copywriting and brand naming projects:- Mentored the studio’s copywriters. Created training modules for writing, proofreading, and creating naming systems- Created a self-editing and proofreading checklist for minimizing writing errorsFor signage, wayfinding, and environmental graphic design (EGD) projects, created and set up:- A “Signage, Wayfinding, and Environmental Graphic Design Project Management 101” course (as part of a series of training modules for new hires and current employees)- Whitewall’s new project documentation system- A quality control process for environmental graphic design projects- A reference file for guiding designers on options for materials, printing methods, lighting, and anti-corrosion treatment options- A reference library for designers to use so that outputs adhere with local government and international standards (DPWH, Building and Fire Code)

Delivered high-quality copy sets for hundreds of clients in a wide range of industries.Key Achievements:Maintained a mean average of 97% in Copy Quality Score from October to December 2018 by using a thorough self-editing and proofreading process.Completed up to 9 job requests per shift. (Output: Website Copy, SEO Copy, Facebook and Instagram Ad Copy)Became a member of a small team of writers who were selected to take on Affinity X’s newest accounts.Created a well-organized swipe file of examples of effective copywriting and shared it with other writers.Responsibilities:Creating benefit-driven copy that promotes a client’s product or service.Assisting other writers in coming up with effective copy.

Key Achievements: Rebranded and relaunched 2 health supplement brands.Responsibilities:Writing copy and content that is compliant with US FDA and FTC guidelines.Editing work by other contributing writers to ensure that copy remains consistent in tone of voice.

Wrote copy for websites, branding guidelines, relaunch stories, brochures, product packaging, and rebranding presentations.Clients: MetroDental, Brainsparks & BITSPACE, CrossFit® Manila (CFMNL)

Served as the primary liaison between Shao and most of its clients, prospects, and suppliers. Managed graphic designers, web developers, and other stakeholders within the agency. Responsible for creating the agency’s documentation system, which includes cost estimates, billing invoices, and more.Clients: Royal Metal Ind. Co. Ltd. Korea, Steelworld Manufacturing, Sakay.PH, Inveros, BBDO Singapore

Named and created the verbal brand identity for Healing Servants Foundation’s food product line, DooGoodies. Conceptualized ideas for an IMC campaign which aimed to strategically reposition Bo’s Coffee in the coffeehouse chain market. Covered local music events and contributed content for RadioRepublic.