Account Manager
CurrentAt Whitewall, our philosophy for every project is simple: we design with an open mind. We take on projects varying dramatically in scale—from creating logos of boutique restaurants and hotels to developing signage and wayfinding systems that give cities their distinct look and feel.As the studio’s account manager, I ensure that our branding and design projects are running as smoothly as possible. I handle those that involve the creation of:- Brand Identities- Corporate and Marketing Collaterals- Brand Guidelines- Signage, Wayfinding, and Environmental Graphic Design (EGD)Key Achievements So Far:- Led the creative ideation and brainstorming for a pitch for InLife’s Digital Marketing Campaign (Won)- Created brand strategy kits for 4 new brands- Created naming systems for mixed-use property development buildingsFor copywriting and brand naming projects:- Mentored the studio’s copywriters. Created training modules for writing, proofreading, and creating naming systems- Created a self-editing and proofreading checklist for minimizing writing errorsFor signage, wayfinding, and environmental graphic design (EGD) projects, created and set up:- A “Signage, Wayfinding, and Environmental Graphic Design Project Management 101” course (as part of a series of training modules for new hires and current employees)- Whitewall’s new project documentation system- A quality control process for environmental graphic design projects- A reference file for guiding designers on options for materials, printing methods, lighting, and anti-corrosion treatment options- A reference library for designers to use so that outputs adhere with local government and international standards (DPWH, Building and Fire Code)
