Senior Copywriter who is passionate about craft and eager to make an impact on the work I do. A creative problem-solver with the experience to know that working on India's leading brands means rolling up sleeves and rolling with the punches. From headlines to scripts, long copy to site copy, (sites, banners, push notifications, e-mails, social, pre-roll, videos, print, radio, OOH etc.) delivering work that breaks through. Confident as an individual contributor, ready to jump in and take a leadership role when required and embrace collaboration across teams to deliver the best work. Roles & Responsibilities :- Collaborate with creative team to determine conceptual and copy direction- Support copy projects from concept to delivery with a team and/or individually- Write headlines, long copy, brand messaging, push notification, banners, e-mails, social, pre-roll, video scripts, and other marketing collateral- Determine the tone, style, structure and voice of the brand- Campaign conception and development- Give/Translate creative direction into engaging and effective copy concepts- Support new product launches through conception, positioning and storytelling- Acute attention to detail within demanding deadlines Skills Required :- Strategic and analytical thinking,- Strong communication and interpersonal skills- Problem solving and decision-making skills- People Management skills- Creativity & Innovation