Product marketing, management, launch, and ongoing success of a product or line of products. Conducting market research to understand customer needs and preferences, collaborating with cross-functional teams such as engineering and design to develop and refine the product, and creating a go-to-market strategy to successfully introduce the product to the market.Play a key role in shaping the product's messaging and positioning, ensuring that it resonates with the target audience and effectively communicates the product's unique value proposition. Responsible for driving demand generation through marketing campaigns, sales enablement, and other tactics.In addition, continuously monitor the product's performance, gathering feedback from customers and analyzing metrics to identify areas for improvement and opportunities for growth. Stay up-to-date on industry trends and the competitive landscape to stay ahead of the curve.Have a deep understanding of gaming (RMG) industry in order to indian market and, strong analytical, strategic thinking skills, and the ability to collaborate effectively with a wide range of stakeholders.
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Chief Product OfficerOneto11 Mar 2020 - PresentNoida, Uttar Pradesh, InOneto11 is a tech driven gaming company. Our ecosystem consists of 5 major kinds of games: Fantasy games, RMG, RPG, Educational & NFT games that enables users to play and earn money simultaneously. Gamers can earn through referrals, challenges & also through their community. -
Product ManagerMmould Infotech Pvt. Ltd. Dec 2017 - Mar 2020• Partnership with game development companies on revenue sharing model and technical feasibility of games and user experience also.• Implement successful monetization strategies to enhance the business objectives (improve revenue, manage ad networks)• Introducing new games and record the performance.• New ideas and strategy implementation for app install including viral effect in the app install and track performance report of all campaigns including DAU, MAU, ARPU, CAC, revenue, expense, profit, etc.• Analyzing results and effectiveness of all user acquisition programs and app activity using tools including Firebase, Google analytics• Telemetric reports generation to deep dive and find required stats in the available data.• Data monetization vendor coordination and tracking • Stay on top of industry best practices make recommendations to improve App promotion strategy.• Competitor analysis and market watch to understand the trends and scope to enhance the quality to be competitive in the market.• Geo and audience targeting based on global trends and stats.• In-depth knowledge of Adsense, Admob, Inmobi, MoPub, Flurry and other ad networks and affiliate/referral marketing.• Managing multiple workstreams for various types of digital tasks within this account (e.g. website development, banner advertisement, mobile app marketing campaigns, etc.) to agreed scope, timings, budget and quality• UI/UX finalization of the app function including Rich media creative • Banners and other display creative finalization• Coordination with support staff to understand the current issues and reasons • Reporting and Analysis tracking and analyzing revenues including finance report• Prepare PPTs and presenting facts to senior management.
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Digital Marketing ManagerSearch Value Sep 2007 - Dec 2017Noida, Uttar Pradesh, In• Strategize and implement website designing, development, mailers, and newsletters targeted to specific audiences• To optimize client accounts for maximum performance using a variety of best practices• To carry out regular maintenance for a number of assigned ongoing client accounts, ensuring the efficient day-to-day maintenance of the website and online marketing• Establish and maintain scalable processes that ensure best practices in the online campaign and lead management• Manage and improve organic search performance and goal-setting based on click-through rates, traffic, and conversions• To measure the effectiveness of the campaigns across the assigned client accounts ensuring delivery against all other key performance indicators agreed with the commercial strategy team• Develop, manage and optimize paid campaigns across all online marketing channels including Search, Display, Social and Mobile• Measuring campaign effectiveness and maximize ROI on a cost/conversion basis• Working collaboratively with cross-functional teams of internal stakeholders to manage online marketing assets including landing pages and display banners• Creative of Video ad campaigns, Rich media, banners, and other display creative finalization• Monitoring all ad campaigns take necessary action and pacing and optimize campaigns
Ram Kumar Education Details
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Rajiv Gandhi Prodyogiki VishwavidyalayaInformation Technology
Frequently Asked Questions about Ram Kumar
What company does Ram Kumar work for?
Ram Kumar works for Oneto11
What is Ram Kumar's role at the current company?
Ram Kumar's current role is Chief Product Officer at OneTo11.
What schools did Ram Kumar attend?
Ram Kumar attended Rajiv Gandhi Prodyogiki Vishwavidyalaya.
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