Product Manager
Mmould Infotech Pvt. Ltd.
• Partnership with game development companies on revenue sharing model and technical feasibility of games and user experience also.• Implement successful monetization strategies to enhance the business objectives (improve revenue, manage ad networks)• Introducing new games and record the performance.• New ideas and strategy implementation for app install including viral effect in the app install and track performance report of all campaigns including DAU, MAU, ARPU, CAC, revenue, expense, profit, etc.• Analyzing results and effectiveness of all user acquisition programs and app activity using tools including Firebase, Google analytics• Telemetric reports generation to deep dive and find required stats in the available data.• Data monetization vendor coordination and tracking • Stay on top of industry best practices make recommendations to improve App promotion strategy.• Competitor analysis and market watch to understand the trends and scope to enhance the quality to be competitive in the market.• Geo and audience targeting based on global trends and stats.• In-depth knowledge of Adsense, Admob, Inmobi, MoPub, Flurry and other ad networks and affiliate/referral marketing.• Managing multiple workstreams for various types of digital tasks within this account (e.g. website development, banner advertisement, mobile app marketing campaigns, etc.) to agreed scope, timings, budget and quality• UI/UX finalization of the app function including Rich media creative • Banners and other display creative finalization• Coordination with support staff to understand the current issues and reasons • Reporting and Analysis tracking and analyzing revenues including finance report• Prepare PPTs and presenting facts to senior management.