Key Responsibilities Keyword research, competitor research, and backlink analysis to determine the best SEO practice. User acquisition from different channels and their retention. On-page optimization, content editing and site audits for the content gap. Off-page activities and link pursuits. Strategy Roadmap creation to grow search visibility and conversions. Content strategy formulation for Blogs, YouTube and Social Media. Formulation of Guest post and link-building outreach strategies. 
Project Management Work with development and design teams to enhance user experience and proper implementation of SEO guidelines. Work with marketing and growth stakeholders to drive new features and services on website to enhance effectiveness of Search Engine Optimization in business. Work with Paid Marketing Team to understand trends and insights from campaign data for new SEO opportunities. 
 Reporting & Measurement Define metrics to measure the impact of SEO such as Organic Visibility, keywords performance, Organic Traffic, Organic Conversions etc. Create weekly and monthly custom reports to evaluate impact of organic campaigns on business KPI’s. Create Google Analytics and Google Search Console reports and map them with internal analytics & CRM data for effiective insights.

Learned how to perform on-page and off-page audits with minimal supervision.Indulged in different off-page activities such as Startup Submission, Forum Submission, Blog Commenting, Guest Post Outreach, Web 2.0 Creations, Social Bookmarking, Classified Listing, etc.Learned the use of Google Search Console to identify hidden opportunities for search visibility, technical errors in webpages, sitemap submission, and web indexing.Learned how to use Google Analytics for custom reporting of set KPI's for different campaigns.Learned how to track the performance of different parts of a webpage using Google Tag Manager.