Specialties:• Google AdWords - Search + Display• Microsoft adcenter (Yahoo + Bing) - Search + Display• Google Analytics• Google Tag Manager• Google Remarketing• Face book Advertising• LinkedIn Advertising• YouTube Advertising• Leads & Budget Management• Web Banner Ads (Display Advertising)• Email Marketing•Affiliate Marketing
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Sr. Manager - Performance MarketingConfidential Aug 2024 - PresentSilicon Valley, California, Us -
Sr Manager - Digital MarketingMymoneymantra Jan 2022 - Jun 2024New Delhi, Delhi, In -
Manager - Digital MarketingMymoneymantra Jul 2018 - Dec 2021New Delhi, Delhi, In -
Sem ProfessionalAutoportal India Mar 2016 - Jun 2018o Responsible for Autoportal.com and bikeportal.in ad words and Bing Account.o Creating and optimizing the remarketing campaign on the basis of performance for all car models.o Creating weekly and monthly campaign performance reports and take appropriate action as required. o Creating DSA campaign for all car models and optimizing to achieving our goals.o Creating RSLA campaign for all car models and optimizing to meeting our goals.o Run the mobile app installation campaign on Google, Facebook and twitter.o Creating and optimizing the dynamic remarketing campaign for car models and variants.o Creating a remarketing campaign on third party tools like- Criteo, Plannto.o Creating and optimizing content marketing campaign on Taboola and Outbrain.
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Assistant Manager- Digital MarketingPolicybazaar.Com Oct 2011 - Feb 2016Gurgaon, Haryana, In Responsible for general insurance product i.e. Health insurance, Car insurance, two-wheeler and travel insurance. Manage and create new campaigns on Google Ad Words, bing AdCenter to generate conversion and optimize exiting campaigns for better performance. Targeting a potential audience with remarketing campaigns (Ad words & Analytics remarketing strategies) Creating DSA and RLSA Campaign on Google Adwords. Planning and forecasting of conversion and budget on a monthly and yearly basis. Developing creative, offers and implementing on affiliate marketing publishers Creating the display campaign on Google, Facebook and Setup GSP to improve the visibility of website. A/B testing between two landing pages and ads. Creating daily, weekly and monthly report of keyword-level, ads level and campaign level to presenting actual performance of account to management. Manage Affiliates & Other Third Party Tracking Tags On Site Via Google Tag Manager. Writing and optimizing the text ad copies to achieve higher click-through rate and better optimization. Manage ad placements, networks and ad budgets & analyze bidding through CPC, CPM, CPA and conversions. Coordinate the different Team Staff for end to end creation and accomplish our goals.
Ram Pratap Singh Skills
Ram Pratap Singh Education Details
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Ideal Institute Of Technology GhaziabadComputer And Information Sciences And Support Services -
Smt Gss Degree College Parson EtahPhysics
Frequently Asked Questions about Ram Pratap Singh
What company does Ram Pratap Singh work for?
Ram Pratap Singh works for Confidential
What is Ram Pratap Singh's role at the current company?
Ram Pratap Singh's current role is Sr. Manager - Performance Marketing.
What schools did Ram Pratap Singh attend?
Ram Pratap Singh attended Ideal Institute Of Technology Ghaziabad, Smt Gss Degree College Parson Etah.
What skills is Ram Pratap Singh known for?
Ram Pratap Singh has skills like Leadership, Search Engine Ranking, Powerpoint, Online Marketing, Windows, Sales, Digital Media, Business Analysis, Digital Marketing, Google Adwords, Seo, Outlook.
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