• Establish Sharaf DG’s innovation incubator (Sharaf DG Lab). The lab tackled business problems and enabled it to achieve its commercial goals using innovative technologies with a startup mentality. This helped pivot the enterprise to leap ahead of competition and navigate difficult times• Increase revenues 40X over 3 years by developing and operating the eCommerce & Omni-Channel headless technology stack across UAE, Qatar, Bahrain, Oman, Egypt, and Saudi Arabia. Stack consisted of separate CMS, PIM, OMS, eCommerce modules• Define the strategy and technology for the marketplace program within Sharaf DG. Introducing a new exponential income stream and help position Sharaf DG as one of the leading marketplace players in the region, generating 20% growth YoY • Supervise the fastest Mirakl marketplace implementation worldwide, and enable Sharaf DG to become the first omni-channel marketplace in the region through leveraging retail as a service - RaaS• Digitize the floor sales staff operations by introducing an in-store platform to help with product discovery, training, clienteling, order fulfillment, and more. This has resulted in increase of 30% of consumers viewing online and buying offline• Establish the low-code strategy within the enterprise and help speed up technology enablement for internal and external use

Norq is an enterprise and consumer mobile solutions provider in the GCC. A local partner for HighJump's Warehouse Management Software (WMS), and the company behind the mobile retail solution Shopex with more than 300K users in the region.Shopex: "Connects consumers with every local store to find the right product, at the right price, and at the right place". Shopex is all about Improving the shopping experience inside and outside the showroom. It can enable retailers to drastically increase their footfall and sales. Shopex also provides customers and sales assistants with comprehensive product information on the spot. At the same time, it intelligently captures customer shopping habits and interests to help retailers make the right decisions at the right time.

Head the presales department and manages the planning, development, delivery, and support of all IT projects and solutions. Took a major part in the development and deployment of the Saudi Electronic Company’s (SEC) Meter Reading System (MRS), and helped establish the PMO tools in Mobily using CA Clarity PPM tools• Handle all presales activities (responding to RFPs, costing, technical POCs…)• Formulated some leads into solid accounts• Lead consultant for all technical issues, team leader for 5• Responsible for the hiring of technical staff• Project management for outsourced consultancy services• Technical consultant for CA Clarity Portfolio and Project Management systems (PPM)• Technical consultant for the PCI-DSS (Payment Card Industry – Data Security Standards) implementation in major banks in Saudi Arabia (ANB, SABB, Samba), Trustwave, SafeNet IngrianKey Projects:• Meter Reading System for the Saudi Electric Company. A kingdom-wide project to automate the reading and maintenance of electrical meters in the Kingdome using a mobile solution with over 1400 mobile devices• PCI-DSS compliance for ANB, SABB, Samba, Al-Bilad, American Express banks in KSA• Information and data encryption for Riyadh Bank in KSA as part of their PCI-DSS compliance• Project Manager and Team Lead for implementing Mobily’s Project and Portfolio Management Solutions using CA Clarity• Mawhiba, KSA. A project and portfolio management system using MS suites and custom built InfoPath web forms, web services and reports. (www.mawhiba.org.sa)• Public Security Department, KSA. Implementing a video recording, archiving and retrieval system using MS technologies. A monitoring room was established with more than 100 screens and more than 64 simultaneous video channels were recorded

Head of the Microsoft technologies department and the lead integration consultant• Integration consultation and technical implementation using Microsoft tools (SharePoint, BizTalk, ASP.NET, Web Services, C#, VB.NET)• Technical lead, leading a team of four. Responsible for hiring of all technical staff• Implementing EAI, CMS and internal projects• Prepare and manage project implementation plans• Work on proposals, RFPs and technical offers• Perform POCs, demos and training for customers

Product owner and development manager for multiple products• Development Manager of SEDCO's Queuing and Digital Signage System (Infotrix)• Technical sales: Study market and compare product features to compete with other vendors• Infotrix has become one of the leading queuing systems in the MENA region (ANB, SABB, Cairo Bank, Dubai Islamic Bank, STC, MTC, Zain, Bank of Alexandria, Amlak…) • Collect and analyze region-specific requirements• Prepare and conduct product demos and training in the MENA region• Collaborate to perform marketing campaigns (e.g. Gitex Dubai)• Technical Leader for a team of 4

• One of the technical team leaders for SEDCO's News Management System (Fileworx: A home-made customizable EMS system that can be tailored to implement any business need) and Infotrix (Digital signage and queuing management system)• In charge of mainly the client tier (architecture and solution design)• Follow up implementation plans and supervise change management. Lead a team of 3• Develop custom solutions, external and internal• Site implementations and training in the GCC