Vp Of Products, Ecommerce And Marketplace
Current• Establish Sharaf DG’s innovation incubator (Sharaf DG Lab). The lab tackled business problems and enabled it to achieve its commercial goals using innovative technologies with a startup mentality. This helped pivot the enterprise to leap ahead of competition and navigate difficult times• Increase revenues 40X over 3 years by developing and operating the eCommerce & Omni-Channel headless technology stack across UAE, Qatar, Bahrain, Oman, Egypt, and Saudi Arabia. Stack consisted of separate CMS, PIM, OMS, eCommerce modules• Define the strategy and technology for the marketplace program within Sharaf DG. Introducing a new exponential income stream and help position Sharaf DG as one of the leading marketplace players in the region, generating 20% growth YoY • Supervise the fastest Mirakl marketplace implementation worldwide, and enable Sharaf DG to become the first omni-channel marketplace in the region through leveraging retail as a service - RaaS• Digitize the floor sales staff operations by introducing an in-store platform to help with product discovery, training, clienteling, order fulfillment, and more. This has resulted in increase of 30% of consumers viewing online and buying offline• Establish the low-code strategy within the enterprise and help speed up technology enablement for internal and external use