As an Email Marketing Manager and marketing operations lead, I used to create and configure Lead Scoring, Demand generation, A/B testing and Nurture programs, create and validate all assets. Finally validate ans analyze the lead flow of every send. Main focus on Email performance, conversion rate and company revenue. on top of it, assign the task to the team, giving the pier approval. as a single offshore POC, communicating with the stake holders, marketing managers for each and everything the business need.Proficient in: Oracle MC Eloqua, Marketo, MailChimp, SFDC MC, HTML, CSS, JS/JQuery etc.

Responsibilities: Manage, Design, Build and Execute B2B Marketing Campaigns and Components in Eloqua. Create assets like Campaigns, Emails, Email Groups, Landing Pages, Forms, etc. in Eloqua. Create and execute Programs like Demand Generation, Lead Scoring, and Lead Nurturing. Create Contact, Custom Data Object, Account, Segments, Filters, Form processing steps etc. Create and Validate Contact and CDO records using Excel. A-B Testing and Campaign Improvement. Create User accounts, Manage Security Label, User groups.

• Create and execute programs like Demand Generation, Lead Scoring, and Lead Nurturing etc.• Manage, design, build and execute Marketing Campaigns and it's Components in Eloqua and Salesforce.• Creating Marketing assets like Campaigns, Emails, Landing Pages, Forms, etc. in Eloqua.• Setup Campaign Canvas, Segments, Form processing steps, Insight and Custom Reports.• As an Eloqua administrator i used configure all admin activities in Eloqua.• Eloqua – Salesforce CRM integration, expert in Inbound, Outbound call generation etc.• Integrations with external CRM systems using Eloqua Cloud Connectors.• Segment and analyze prospect database to target campaigns.• Brainstorm and develop marketing strategies and test their success and key metrics.• Follow and refine analytic procedures and reporting standards.

Responsibilities: Manage, Design, Build and Execute B2B & B2C Marketing Campaigns and Components in Eloqua. Create assets like Campaigns, Emails, Email Groups, Landing Pages, Forms, etc. in Eloqua. Create and execute Program Builders like Demand Generation, Lead Scoring, and Lead Nurturing. Create Contact, Custom Data Object, Account, Segments, Filters, Form processing steps. Create and Validate Contact and CDO records using Excel macro. Integrating Eloqua with various systems using API’s and Cloud connectors. Trouble shoot the root cause analysis of production issues and resolve using SOQL query.