Ramakrishnan Narayanan
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Ramakrishnan Narayanan Email & Phone Number

Location: Greater Chennai Area, India 6 work roles 5 schools
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Role
AGM - Sales and Marketing
Location
Greater Chennai Area, India
Company size

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Ramakrishnan Narayanan is listed as AGM - Sales and Marketing at Panasonic Appliances India Company Limited, a with 94 employees, based in Greater Chennai Area, India. AeroLeads shows a matched LinkedIn profile for Ramakrishnan Narayanan.

Ramakrishnan Narayanan previously worked as AGM - Sales and Marketing at Maya Appliances Pvt Ltd and Assistant Marketing Manager at Preethi Kitchen Appliances. Ramakrishnan Narayanan holds Master Of Business Administration (Mba), Marketing/Marketing Management, General, Second from Alagappa University, Karaikudi.

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Panasonic Appliances India Company Limited

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Profile bio

About Ramakrishnan Narayanan

Senior Marketing Professional with 21 + Years of experience in DTH & FMCDMedia : Integrated Media Campaigns, Media Planning & Media Buying, Media Buying Contract Negotiations, Digital Marketing : Digital vs Traditional Marketing Strategy, Social Media Campaigns, SEO/SEM Budget Management, Product Pricing & Product Portfolio Management : New product introduction, Product bench marking, Optimization Sales, DR Campaigns, Multi-Channel Marketing, Public Relations, CRM Management, Team Management, Event Coordination, Branding, Advertising, CRO, Sales Promoters : Recruitment, Training, Incentive Sales Forecast : Demand vs Supply Sales Forecast Accuracy,PROFILE SUMMARY❖ A result oriented professional with nearly 21+ years of experience in Marketing, Business Development, E-commerce, Exports, CPC & CSD Sales, Distribution Management and Team Management.❖ Expertise in building and maintaining relations with key corporate decision makers, wherein establishing large volume, high profit accounts with excellent levels of retention and loyalty.❖ Track record of overseeing profit center operations and accountable for increasing profitability and achieving business objectives within budgeted parameters.❖ Deft in reviewing and interpreting competition after in-depth analysis of market information for providing inputs to modify/ restructure strategies with increase in top line and bottom-line profitability.❖ Effective communicator & Leader of teams with strong analytical, problem solving and organizational abilities.❖ Successfully developed and implemented various social, digital, print and video marketing strategies to achieve objectives and meet goals.❖ Developed and managed a cost to return on investment (ROI) for all promotion activities to support appropriate resource utilization, campaign proposals, and annual budget preparation.❖ Build and maintain strong customer relationships, maintain consistent communication, and manage customer demands and expectations.❖ Drove the development and implementation of marketing strategies that resulted in improved efficiency and accelerated growth and profitability.

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Panasonic Appliances India Company Limited
Panasonic Appliances India Company Limited
AGM - Sales and Marketing
Chennai, TN, IN
Employees
94
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6 roles

Ramakrishnan Narayanan work experience

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Agm - Sales And Marketing

Current

Chennai, Tamil Nadu, India

Media : Integrated Media Campaigns, Media Planning & Media Buying, Media Buying Contract Negotiations, Digital Marketing : Digital vs Traditional Marketing Strategy, Social Media Campaigns, SEO/SEM Budget Management, Product Pricing & Product Portfolio Management : New product introduction, Product bench marking, Optimization Sales, DR Campaigns, Multi-Channel Marketing, Public Relations, CRM Management, Team Management, Event Coordination, Branding, Advertising, CRO, Sales Promoters : Recruitment, Training, Incentive Sales Forecast : Demand vs Supply Sales Forecast Accuracy,

Apr 2023 - Present

Agm - Sales And Marketing

Chennai, Tamil Nadu, India

Responsibilities • ATL / BTL Activities across the country• Marketing Budget Planning & Control• Campaign management• End to End Sales Promoter Process• Sales (Exports, CPC, TNPC & Online)• New prodcut / Category Introduction• Product Pricing / Trade Schemes• Digital Marketing Deliverables • Brand building through ATL / BTL activities• Enhancing brand visibility and recall through regular campaigns & BTL Activities• Operating the Trade Schemes, Campaign’s within the budget• Sell-in to promoter’s outlets – Growth of al least 20% year on year• Submission of Actionable Data’s -Budget Vs Actual Analysis and Reports

Aug 2014 - Mar 2023

Assistant Marketing Manager

Chennai, Tamil Nadu, India

Responsibilities• End to End Sales Promoter Process / Live demo activities across the country• Trade Marketing activities, Trade Communication through Sales Team, Shopper Marketing, Sales Analysis, Exhibitions and campaign management• Sales Annual Forecast (AOP), Rolling Forecast (Revision) once in a Quarter• Budget control for Trade Marketing ActivitiesDeliverables• Sell-in to promoter’s outlets – Growth of 30% year on year• Sales Generation & brand awareness through Campaign Management / Stall activities• Scheme Launches & Quick closer of the Scheme / Control the Trade Marketing Expenses• Submission of Actionable Data’s -Budget Vs Actual Analysis and Reports• Managing all BTL Activities / Enhancing brand visibility and recall through regular campaigns• Managing ATL activities as when as requiredExecutive Assistant• Preparing and presenting actionable data to the Management on regular and ongoing basis• Coordinating and collecting the required details from various dept. on behalf DGM- Marketing

Apr 2011 - Jul 2014

Marketing Executive

Bengaluru Area, India

Responsibilities• Vendor Management like Appointment, performance evaluation project Management• Trade Marketing Activities, Brand Visibility, In-store & out-store Branding, Ensuring better visibility of brand at local level & planning of monthly/weekly CCP activity calendar & ensuring adherence• Coordinating with external agencies for conducting campaigns, road shows, Live Demo’s and sales promotions across South RegionDeliverables• End to End process for Sales Promoters – 25% of Counter Sell-in Counters Growth, Year on Year• Training & development programs for sales promoters• Sales generation through Exhibitions, stall activities, Live Demo’s etc.• BTL activities, Campaign management and Trade Scheme settlement on time

Mar 2007 - Sep 2010
5 education records

Ramakrishnan Narayanan education

Master Of Business Administration (Mba), Marketing/Marketing Management, General, Second

Alagappa University, Karaikudi

Bachelor Of Science (B.Sc.), Physics, First

V.S.S Government Arts College, Poolankuruchi

Hsc, Mathematics, Physics, Chenmistry, Biology, First

Government Higher Secondary School, Thirumayam

Sslc, First

Government Higher Secondary School, Thirumayam
FAQ

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What company does Ramakrishnan Narayanan work for?

Ramakrishnan Narayanan works for Panasonic Appliances India Company Limited.

What is Ramakrishnan Narayanan's role at Panasonic Appliances India Company Limited?

Ramakrishnan Narayanan is listed as AGM - Sales and Marketing at Panasonic Appliances India Company Limited.

Where is Ramakrishnan Narayanan based?

Ramakrishnan Narayanan is based in Greater Chennai Area, India while working with Panasonic Appliances India Company Limited.

What companies has Ramakrishnan Narayanan worked for?

Ramakrishnan Narayanan has worked for Panasonic Appliances India Company Limited, Maya Appliances Pvt Ltd, Preethi Kitchen Appliances, Maya Appliances Pvt. Ltd., and Tata Sky Ltd.

How can I contact Ramakrishnan Narayanan?

You can use AeroLeads to view verified contact signals for Ramakrishnan Narayanan at Panasonic Appliances India Company Limited, including work email, phone, and LinkedIn data when available.

What schools did Ramakrishnan Narayanan attend?

Ramakrishnan Narayanan holds Master Of Business Administration (Mba), Marketing/Marketing Management, General, Second from Alagappa University, Karaikudi.

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