Senior Marketing Professional with 21 + Years of experience in DTH & FMCDMedia : Integrated Media Campaigns, Media Planning & Media Buying, Media Buying Contract Negotiations, Digital Marketing : Digital vs Traditional Marketing Strategy, Social Media Campaigns, SEO/SEM Budget Management, Product Pricing & Product Portfolio Management : New product introduction, Product bench marking, Optimization Sales, DR Campaigns, Multi-Channel Marketing, Public Relations, CRM Management, Team Management, Event Coordination, Branding, Advertising, CRO, Sales Promoters : Recruitment, Training, Incentive Sales Forecast : Demand vs Supply Sales Forecast Accuracy,PROFILE SUMMARY❖ A result oriented professional with nearly 21+ years of experience in Marketing, Business Development, E-commerce, Exports, CPC & CSD Sales, Distribution Management and Team Management.❖ Expertise in building and maintaining relations with key corporate decision makers, wherein establishing large volume, high profit accounts with excellent levels of retention and loyalty.❖ Track record of overseeing profit center operations and accountable for increasing profitability and achieving business objectives within budgeted parameters.❖ Deft in reviewing and interpreting competition after in-depth analysis of market information for providing inputs to modify/ restructure strategies with increase in top line and bottom-line profitability.❖ Effective communicator & Leader of teams with strong analytical, problem solving and organizational abilities.❖ Successfully developed and implemented various social, digital, print and video marketing strategies to achieve objectives and meet goals.❖ Developed and managed a cost to return on investment (ROI) for all promotion activities to support appropriate resource utilization, campaign proposals, and annual budget preparation.❖ Build and maintain strong customer relationships, maintain consistent communication, and manage customer demands and expectations.❖ Drove the development and implementation of marketing strategies that resulted in improved efficiency and accelerated growth and profitability.