Raman Kumar Singh Email & Phone Number

• Oversee a team of consultants executing strategic projects in the Consumer Products & Retail sector• Cultivate and strengthen strategic client relationships, fostering trust and collaboration to expand existing accounts and drive new business growth• Collaborated with clients across diverse industries, including leading FMCG players in India, a prominent frozen snacks manufacturer, a water management solutions provider in the building materials sector, and one of India’s leading automotive OEMs, to deliver tailored business strategies and transformative growth solutionsKey Engagements:• Channel Entry Strategy: Designed a go-to-market strategy for the OTC portfolio of a leading FMCG client by optimizing distribution structure, channel activation & engagement programs for effective market penetration.• Business Acceleration for Frozen Snacks: Developed an acceleration strategy for one of India’s top conglomerates, identifying growth opportunities across product portfolio, channels, and sales efficiencies.• Sales Transformation for a Tractor OEM: Collaborated with the President’s PMO to drive market share growth through revised product positioning and sales approach.• Route-to-Market Redesign: Reorganized RTM strategy for a building materials company, implementing cross-selling strategies and loyalty programs for dealer and influencer engagement.

Gurugram, Haryana, India

• Oversaw a USD 120+ million portfolio for the North region, optimizing demand generation levers and aligning with brand and customer marketing teams.• Executed channel-specific marketing strategies to establish a unique brand presence, driving regional growth and market penetration.• Successfully relaunched Boost in Northern markets, achieving a 3.5x volume increase and enhancing brand visibility.• Led NPI launches, demand planning, and in-store visibility efforts, managing a team of 80+ merchandising personnel for seamless execution.• Drove a 12% growth rate for invested stores with a 60% WoA—the highest in the country, setting a benchmark for operational excellence.

• Managed a nationwide portfolio worth USD 200+ million across Digestives, Pain, Respiratory, and VMS categories, driving strategic initiatives to achieve a 14% portfolio growth in 2019.• Spearheaded trade spend management, product promotions, and micro-marketing interventions, leveraging market insights to optimize brand performance.• Planned and executed consumer promotions, trade schemes, and distribution drives, enhancing brand visibility and shopper engagement.• Successfully launched Crocin Pain Relief and Iodex Nano, achieving significant market share gains for Eno and Iodex through targeted local marketing activations.

• Managed a USD 30+ million sales network, leading a team of 8 executives and 89 salespeople to drive business growth and operational efficiency.• Expanded the distribution network by optimizing pipeline management, resulting in increased direct sales reach and enhanced market penetration.• Achieved 19% growth in FY18 and doubled growth for all distributors, setting new performance benchmarks.• Streamlined operations by reducing the stock pipeline by 7 days, boosting DSR productivity by 15%, and increasing the Pharma footprint by 70%.

• Oversaw rural business across Orissa, building infrastructure to extend market reach.• Achieved 14.3% growth in Q1’17, adding 161 villages under direct coverage.

• Rotated through sales roles across East & West regions, gaining experience from frontline sales to Area Sales Management.

Kolkata

Designed the go-to market strategy for launch of a mechanized farm implement. - Performed a market analysis of threshers market (estimated to be around INR 450 million)- Competitor benchmarking in terms of pricing strategies, service model and channel design- Formulated the launch program by identifying the proper channels for marketing

Bangalore

Responsible for application development for the ECOM project & creation of design documents to accommodate planning and scheduling based on the requirements of the onshore clients. - Ensured quality management and improvement through comprehensive test cases & reviews- Minimized risk associated with untested lines of code by integrating a new tool in the ECOM project

Mba, Sales, Distribution, And Marketing Operations, General

Activities and Societies: Finance Association at XLRI (FINAX), Social Initiative Group for Managerial Assistance (SIGMA)

B.Tech., Chemical Science & Technology (Cst)

Activities and Societies: Placement Representative (2010 - 11) and DUPC member (Department Undergraduate Programme Committee), IIT Guwahati.